PUNK MARKETING - TAKING BACK THE CONTROL OF THE PRESS
What do you do when you get slammed in the media? What happens when you get hack reporters or an irrate blogger who slams your reputation and credibility on his network or websites?
You fight back of course.
In fact, you have just as much leverage, and power -- as they do. This was never the case in the 1970's. You had to deal with the media and play by their rules and pray for love of some sort.
Its alright if nobody loves you in 2009. The only thing that really matters is that you have a group of people who will stay loyal to you. They are the ones who will be paying your bills in the days to come. That is the kind of world you are living in these days. That is your public.
The fact that you can level the playing field is incredible. When someone pushes you - you can push back. This has become acceptable.
You do not need permission for anything.
This is the case for HD video and web commercials. It is the new Punk. Just like the ultra violent rock movement of the mid 70's - Web 2.0 is the new punk rock in a sense. It is a homeade, public controlled power force that rocks the social structure of PR.
What do you do when you get slammed in the media? What happens when you get hack reporters or an irrate blogger who slams your reputation and credibility on his network or websites?
You fight back of course.
In fact, you have just as much leverage, and power -- as they do. This was never the case in the 1970's. You had to deal with the media and play by their rules and pray for love of some sort.
Its alright if nobody loves you in 2009. The only thing that really matters is that you have a group of people who will stay loyal to you. They are the ones who will be paying your bills in the days to come. That is the kind of world you are living in these days. That is your public.
The fact that you can level the playing field is incredible. When someone pushes you - you can push back. This has become acceptable.
You do not need permission for anything.
This is the case for HD video and web commercials. It is the new Punk. Just like the ultra violent rock movement of the mid 70's - Web 2.0 is the new punk rock in a sense. It is a homeade, public controlled power force that rocks the social structure of PR.
To be continued
Posted by Ted Cantu, Rebel Marketer 2.0, in Detroit, on July 11, 2009
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