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Wednesday, June 15, 2005

HOW TO BEAT THE PRICE GAME

CUSTOMER RETENTION PROGRAM

I went to a business breakfast meeting this week -- I do that from time to time to see how the other half lives. I used to use this as my primary networking tool and i got to tell you -- i have stopped because my techniques have gotten me far more effective targeted results. Now heres the lesson for today. People only buy on price when they view you as the same as your competition. Then AND ONLY THEN will they haggle you down and try to get you strictly on price. If you want to beat this then you must take yourself out of the competition and differentiate yourself and your services as something completely different.

The other thing you need to do is bring your customer back for 10, 20, 30, 40 sales. I create forms, bingo type cards, print up my own chips, punch cards that I value as money. They are only exchangeable for services I CREATE. Now you probably need to see what I put on mine and how i distance myself from my competition. This is an art -- but its also fun. Our new courses this Friday will be released and they are power packed with information. Call us on our pre-recorded FREE 24 MESSAGE at 1-888-305-2532 for more information. This can work for ANY INDUSTRY, even chiropractic! (that ought to bring relief to the medical people I met this week at a breakfast business meeting). You can get all my power points too, I put them in the course. Check out our web site at
http://www.911CopyWriters.Com

Thursday, June 02, 2005

How A Simple Discovery Created Monumental Cash Flow In My Partners Business

How A Simple Discovery Created Monumental Cash Flow In My Partners Business
RE-EVALUATING THE LAST 10%


The recent headlines in the Detroit Free Press do not paint a very favorable portrait of our endangered city. Those who have already taken the giant mental leap forward and starting their own business are learning a hard lesson. They are quickly finding out that NOBODY CARES about the stuff you’re peddling! Oh it’s true - and what is even more shocking it that they actually expect you to sell it by using a single full color brochure -- with no questions asked. These companies need to understand that this is the lowest common denominator of selling. The response rate is very low.

We are going to hit the classroom on June 11th, and you and your team has got to be there. We are about to flip your response ration upside down and inside out. There are three things that you should be continually doing on an ongoing basis.

1. COPYWRITING - THAT IS SALESMANSHIP IN PRINT
This can handle all your objections, and encourage the sales process. Your business is absolutely lifeless without it. You will need to get the tools to open the flood gates of opportunity. Here they are -- for the taking -- all you got to do is come claim them. The work is actually already done for you.

2. AUTOMATED LEAD GENERATION -- PUT YOUR ENTIRE LEAD GENERATION ON AUTO PILOT. Have people flock to you instead of chasing them all over town. That includes knowing where to put your headlines, and your body copy, postcards, 800 numbers and driving THE RIGHT PEOPLE TO YOUR COMPANY. Driving the right people to your business without any cold calling. I never go anyplace where I am not invited and neither should you.
And Do NOT Forget…

* AUTO LEAD GENERATION
* AUTO LEAD CAPTURE
* INSTALLING THE FREE PRIZE
* LAYING OUT ENOUGH BAIT

3. SELLING TO NICHE MARKETS - Here is where a lot of businesses blow it. If you are marketing to everyone you are going to go B-R-O-K-E in a big hurry. You want to make sure that you are selling to targeted groups of people. If everyone is your customer, NOBODY IS YOUR CUSTOMER. Get in the fast lane by selling to select group markets -- it’s a lot easier than you think.
HOPSCOTCH YOUR WAY TO 100K. -- WITH NO RISK

* SELL ONE - GET TWO THEORY
* MODELING CUSTOMER BEHAVIOR
* CREATING CUSTOMER ACQUISITION
* CREATING CUSTOMER RETENTION
* BUYERS REWARDS PROGRAMS - CREATING CUSTOMER STICKINESS

HOW TO SCRAP YOUR BRAND -- AND GET BIGGER PROFITS.
Michigan businesses and sales organizations will benefit from our techniques. This is something that every company should be doing.

We have 240 seats total - available.
Group discounts are available too.

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