FULL MEDIA COLLAPSE - IS IN FULL SWING !!!
Swing you sinners - your day is about done. Back in 2003, the online world was pretty much inflated with half truths and best guesses. Today it is basically the same thing but the only thing different is that we know that some techniques flat out don't work. But in 2003 I remember the online climate to being even more annoying than it is today. Back then there were plenty of people who pontificated over the joys of early retirement. I'm talking about people in their early 20's claiming they never had to work again. In 2012 we don't see a whole lot of these people. The way there were going to retire from the working world was through affiliate programs and lots of cheapie MLM and gimmicky type programs. In 2012 those people did not swing the banner of financially free and instead opted to sit inside a pup tent on Wall Street doing the "Occupation." Different times.
After 2003, the economy took some wild dips and turns and people lost their fortunes. The housing market did some wild stunts too and there were a ton of mortgage people, (some of them right here in West Bloomfield, Michigan) who marched off to prison for a nice extended stay. I was a bit surprised at this as more investigations came into view. Then the house market faced another interesting challenge as people left the State of Michigan in massive droves. The Detroit Free Press had a headline that read - "Mass Exodus".
In 2008 the scene in Chicago was very disturbing. I holed up in a hotel near Broadway and Clark and watched as people jumped off the brown line every hour holding suitcases. This continued long into the night. You will never hear about this in mainstream media because the message there is that things are shuffling along quite nicely. I was intrigued with these young people jumping off the train platform with suitcases in hand in search of a better life. Some estimate that 480,000+ people left Metro Detroit that year never to return.
As the optimism slipped from the MLM and affiliate world something else happened. A score of people lost their securities licenses and went to jail. I came across a list of people who are banned from ever dealing with the financial world again. Its on the web and the number of people who mishandled investor dollars is overwhelming. It has to number in the 1000's. Its right there clear as crystal and black and white. SO many crooks -- so little time. Do your due dilligence and look them up it is quite overwhelming.
Along with that whole fiasco you can imagine the age of the "Web Gurus" has taken some considerable hits. When you start to do a research on some of these monkeys you will find some sheer ugliness on the web. Everything from flat out credit card fraud to phony fly by night "offices" run out of P.O. boxes and other un-savoriness. The worst, (as if that is not bad enough) includes a full roster of horrendous web skills and bonus areas of expertise including child molestation. It appears that there really is no need for extensive background checks on these dirt bags when it comes to working with the unsuspecting MLM-esque public. On one hand these guys do not really deserve to be put on a pedestal by any means. They certainly did not put their time in the halls of marketing or advertising, (think real places like FCB, Doner and Young and Rubicam) but are instead self appointed masters of the obvious.
I'VE BEEN ASKED TO LEAVE COACHING GROUPS BECAUSE OF EXTENSIVE KNOWLEDGE
My big pet peeve on web traffic programs that I have purchased over the years centers on a common problem. Most of these things simply do not work. There are a lot of hoops you have to jump through to get to the - massive traffic - end of things. The average person is not going to bother doing any of this of course because it involves real work. And real work to most people is a big pain in the ass.
I usually get to the end of one of these big "traffic" programs only to find that the last chapter lacks the critical criteria for online success. One of these guys lives in Commerce Township, MI and actually asked me if I wanted my money back at a marketing show. He pulled me aside and basically told me his program was garbage to a seasoned web guy, ( like me) and asked if I wanted to get my money back. I had another situation where I purchased some Ebooks and signed up for a coaching program and once the gurus heard that I was "The Ted Cantu" he freaked out and called me directly and said I was not welcomed in his club... Why? I asked....
He said that I was too advanced and would not benefit from the club. These guys always spout the same nugget of ignorance and blurt out that you must build a blog for "Extensive web traffic" which is complete hogwash. Sure on a technical standpoint Blogger blogs carry a high PR ranking thanks to being owned by Google but that does not mean that it can deliver high streams of online traffic. That is the case no matter how many you build. The blog thing is confusing for most MLM, retailers and traditional business people. This is due to the fact that it takes time to build them and it is overwhelming. The same can be said for Wordpress and Typepad.... Traffic does not come from blogs. If anything that clutter up the web sphere. There are a lot of crappy blogs out there. The poorly written ones are not traffic ones anymore than the well written ones. This is a big misconception. Anytime that a gurus tells you that you must build a blog first throw it in the garbage..... I test everything and when it comes to web traffic you will want to do something... a little better.
Ahhh.. The Media Collapse?
There is a HUGE media collapse right now. This is both terrifying and exciting at the same time. Its really terrifying for the guys who do traditional media such as phone books and IT companies. These guys might be able to produce large infrastructures of poorly optimized websites and other online clutter but they are not marketers. In addition to that you have the SEO websites which can actualy get you very little web traffic, (yes it is true) unless you have them properly postiioned on the web and even then the traffic can be slow. Newspapers continue to fold and limit their distribution leaving many advertisers less places to get the word out. Now the fun begins....
Look I rant on this stuff a lot so I will have write this in installments but bare with me....
I was in NYC a few years back and I ran into some marketing shmo. That is what I call them in the professional ring because they are a dime a dozen. You got good ones and you get your lemons. Then you got the hustlers who run in between the companies and play hopscotch and really know how to make money. Now, let me get back to the shmo. He busts into this large conference table and announces that he has taken $3,000 of the companies dollars and with true genius like alchemy has magically created 34 click through. People applauded him and hailed his online prowess and I'm thinking -- "Holy Cow! -- fire that guy !! Fast.. before he eats your lunch and mine! He is going to destroy us all".
The Dot Com thing happend around 911. It always makes me laugh when Michigan people say they can recall it fondly. I laugh becuase it didn't really affect them one way or the other. This sort of financial abuse and the mismanagement of funds - courtesy of venture capitalists happend more in California, Chicago and in New York City, (where it happened a lot). The tech wave never really came down hard in the Michigan area because they were so resistant to change for the first 5 tech waves, (multimedia, CD-Roms, and so on and so forth... ). Now let me tell you how this relates to what is happening today. The exact same thing is occuring in the area of online media buying, (think impressions).....
A purchase of $2,500 will get your website logo plastered on 45,000 impressions or user screens in the geo target of your choice. The funky thing is that you will only get 35 click thru's on it. Sound familiar? The big boys in the telecom industry is delivering this sort of thing and it is just as terrible as what was offered 10 years ago during the dot "bomb" era -- sorry for the pun.
Yes there is a better way... and its not by buying text links, building Google blogs, or getting these impressions.
RISE OF THE NARCISSIST
People are stubborn and are very self centered. This is the age of the narcissist and let me add that we are living in the Golden Age. Everything has been pared down to the barest niche and you cannot get away from it. This means that peoples attention is scattered even more than before. You cannot put this in traditional media terms such as network television when we had only three networks to choose from. Now we have 900 channels and satellite radio and a gazillion websites and blogs. When it comes to social media that attention gets spread even further. Worse, the very people you may be trying to reach might only be reading and watching their own media like on Facebook for example.
These are really playgrounds for the lonely.... It is going to be incredibly hard to reach these introverted people. Getting 35 people out of a focussed media blast of 45,000 is still terrible results. This is especially true after ten years. Facebook generates millions on ads but I am looking for sales conversions and getting the phone to ring. I don't want people to just "Like" me. That is not going to get the job done or put food on the table. There has to be a real monetary exchange happening for me to lock onto.
This is where radio gets it wrong too because there is no way to get a handle on who is accessing this media. Media noise is running rampant in this modern age. There are too many people screaming for attention. There are even more people looking to cut out being advertised to which makes things even more difficult. The message from this new generation is that they simply, "Anti Money" and Im they number in the millions. They are anti-corporate, they are anti capitalist and they hate advertisements. Don't forget that there part of the Occuptation of Wall Street movement insisted that people just stop buying stuff. The idea for this is absurd but that was the message that these people wanted to spread globally. It was ridiculous but they hate advertisements.
So how do you reach these sour apples? Is it worth it? Do they have money to spend or do they spend their days rummaging through thrift stores? The car companies think you have to grab the young attention through the help of MTV. But these people have very low self opinion and do not care about things like car ownership.
**** IN CLOSING ****
The web is becoming a more congested place to get the word out. When it comes to making serious money on the web and attracting wealth for yourself and your clients you have to study how money moves on the web. Gone are the days of 2003 when you could afford to be sloppy, lucky and have a little faith that everything would work out in the end. Most people do not realize it but their websites are pulling in a lot of zeros when it comes to web traffic even if they are a top ranking site on Google. It is not enough to float a company or to bring them real business.
The gurus tries to tell you differently and that his affiliate programs are the way to go. That level of business thinking and the people that it attracts are like sewer rats. They are the lowest common denominator and focus on the top grab. I hate MLM's and I will admit that to you. I think it is a waste of time -- especially when you have to support other people.
The web is becoming too real of thing to rely on gimmicks. That is especially true if you are trying to run a substantial company, corporation and want to reach real cash paying customers.
In 2012 -- there is no time for gimmicks.
More to come....
Ted Cantu spits out the truth, and actually works in the media field instead of teaching mere theories, (and unlike many of these gurus phonies actually worked in advertising and marketing.)
Go figure...
Saturday, April 14, 2012
Thursday, March 15, 2012
Who Is A Gurus? And Who Isn’t? Now You Can Call Them Out
Hey chicken little. There really is a way you can find out who is good at Internet Marketing and who isn’t. This always blows my mind on how many retail store owners, doctors, and professional businesses that don’t know this. You can find out how many links a website has and how well it is constructed. I have documented this to death on my websites.
This is going to save you a considerable amount of sweat, toil and worry when you want to find out the truth about your competitors and the slothful gurus who are busy trying to pounding your door down. This is something that a lot of these so called, “Online Marketing Geniuses” lack. I have seen the best of these high profilers flop like a dead fish on this one and the truth should be so obvious.
Check Your Links
Is someone telling you how much traffic they are getting lately? Do these numbers seem inflated and out of touch with reality. No worries. They are. But here is a simple thing you can do with your website in question. Go to GOOGLE and type in…. links www.yourwebsite.com into the search window and hit search. If the number comes back as 14 or 42 links run for your life. The guy who is trying to get your approval on his manly genius is a full time bullshit artist. It is hard to get 8,000 daily hits with a paltry number of website links. It just doesn’t happen.
The other thing you can do is look at a site like – www.SeoCentro.Com. Now pop your website address into the MetaTag Analyzer and see how the search engines really see your site? Most of the “gurus” sites that I have looked at with a microscope comes up unbelievably popular. We are looking at a 37% optimized website. Usually these guys stick to the golden rule book of web site schlock and droll out the routine 5 pages. Sometimes they get aggressive and bang out 10 pages. Here is the clincher. The most overlooked item in these websites are sitemaps for some weird reason. This is a very common thing to screw up and the IT companies seem to neglect this item the most. This is why I feel sorry for real estate and insurance companies so much. You know the sites I am talking about. This is the kind of “website” where they have 500 agents all living on the same server. So dumb. But don’t get me started on this…..
The bottom line here is that getting a phenomenal steady stream of traffic at this level is incredibly hard if not impossible. I actually think it is hard to get substantial numbers from one traffic source even if it is a major search engine such as Google or Yahoo and so on.
GURUS ARE LAZY -- (EXCEPT WHEN THEY STEAL YOUR DOUGH)
A lot of the gurus out there flat out steal your money. I have had this happen to me and it has happened to many people. There are a lot of overnight experts on the web these days and many of them have not survived long sufficiently enough to make it to the Facebook wave. Web gurus fade out and fall apart like discarded porn stars. We are living in the age of the Internet and there have been 6 major generations of new media in the last 20 years. It is not just the gurus that have fallen out of favor with the rest of the human race but also high tech website companies and media providers, (think digital video editing houses).
The worst of these vermin seem to thrive in Facebook. This type of marketing is very easy to do and many of them have ads and are popping up as the flavor of the day. The underlying myth that connects them all is quick wealth or the perception of wealth. But take a good look at the websites that they are creating and also take a good look at the results they are supposedly getting. There is usually a mismatch.
In my quest for someone who is a knowledgeable web traffic genius has been an unfruitful one. I have found this to be an elusive beast. I haven’t met one yet. Part of the problem here is that I do not have the full faith that web traffic exists in a popular search engine. I believe now that the full force of web traffic exists in a particular brand or even a cult brand, or big box store. This is where people gravitate to first before anywhere else. That is why creating a blog and expecting people to flock to it is a waste of time for the business owner. The web has become a very frenetic and impatient place and people are scrambling and literally stepping over one another to get what they want. In short, people are selfish and will go straight to what they want. That means immediate satisfaction.
POWERFUL URLS AS OPPOSED TO POPULAR SEARCH ENGINES
Whenever I see someone pontificating over the greatness of DMOZ I want to hurl. This is a seriously outdated technique and no longer belongs in a chapter of relevant techniques. The other flawed approach is to build a blog. Yet, I see these techniques pop up in garbage books about web traffic. There is too much regurgitation going on in popular web site books. A lot of these rags are written by jaded college professors with near sighted notions on what life is like on the “outside”. I tend to not gravitate through someone who is living “vicariously” through me in the first place.
A lot of website books are garbage.
So what I am telling you is to take a good look at high traffic URL’s as opposed to a website search engine such as Google. Recently Google+ took some hits as being the hip thing to use. Google also pulled the plug on Knol, which was an alternative approach to a blog/Squidoo. These things popped up in the Google algorithm but I don’t think they were major traffic pullers. Someone looking for ATV parts is going to go on Google shopping or Ebay as opposed to spending any time on my knol or blog post.
The traffic stream that is going through an ATV parts review site URL is going to have much more traffic pulling power than anything I can create. It has life and an existing search activity. Don’t believe me? Look at Groupon and Netflix. These companies leave their lead generation coupons on 24/7 through a variety of websites most notably www.Foodnetwork.com and that is interesting to me.
Why more retail, professional and medical businesses don’t pay attention to this is beyond me.
Enough yammering…. I have to get back to work.
You false gurus out there read this blog obviously. I hope you’re taking notes.
Written by CANTU - March 15, 2012 DETROIT - "I'm a genius too y'know...!!"
This is going to save you a considerable amount of sweat, toil and worry when you want to find out the truth about your competitors and the slothful gurus who are busy trying to pounding your door down. This is something that a lot of these so called, “Online Marketing Geniuses” lack. I have seen the best of these high profilers flop like a dead fish on this one and the truth should be so obvious.
Check Your Links
Is someone telling you how much traffic they are getting lately? Do these numbers seem inflated and out of touch with reality. No worries. They are. But here is a simple thing you can do with your website in question. Go to GOOGLE and type in…. links www.yourwebsite.com into the search window and hit search. If the number comes back as 14 or 42 links run for your life. The guy who is trying to get your approval on his manly genius is a full time bullshit artist. It is hard to get 8,000 daily hits with a paltry number of website links. It just doesn’t happen.
The other thing you can do is look at a site like – www.SeoCentro.Com. Now pop your website address into the MetaTag Analyzer and see how the search engines really see your site? Most of the “gurus” sites that I have looked at with a microscope comes up unbelievably popular. We are looking at a 37% optimized website. Usually these guys stick to the golden rule book of web site schlock and droll out the routine 5 pages. Sometimes they get aggressive and bang out 10 pages. Here is the clincher. The most overlooked item in these websites are sitemaps for some weird reason. This is a very common thing to screw up and the IT companies seem to neglect this item the most. This is why I feel sorry for real estate and insurance companies so much. You know the sites I am talking about. This is the kind of “website” where they have 500 agents all living on the same server. So dumb. But don’t get me started on this…..
The bottom line here is that getting a phenomenal steady stream of traffic at this level is incredibly hard if not impossible. I actually think it is hard to get substantial numbers from one traffic source even if it is a major search engine such as Google or Yahoo and so on.
GURUS ARE LAZY -- (EXCEPT WHEN THEY STEAL YOUR DOUGH)
A lot of the gurus out there flat out steal your money. I have had this happen to me and it has happened to many people. There are a lot of overnight experts on the web these days and many of them have not survived long sufficiently enough to make it to the Facebook wave. Web gurus fade out and fall apart like discarded porn stars. We are living in the age of the Internet and there have been 6 major generations of new media in the last 20 years. It is not just the gurus that have fallen out of favor with the rest of the human race but also high tech website companies and media providers, (think digital video editing houses).
The worst of these vermin seem to thrive in Facebook. This type of marketing is very easy to do and many of them have ads and are popping up as the flavor of the day. The underlying myth that connects them all is quick wealth or the perception of wealth. But take a good look at the websites that they are creating and also take a good look at the results they are supposedly getting. There is usually a mismatch.
In my quest for someone who is a knowledgeable web traffic genius has been an unfruitful one. I have found this to be an elusive beast. I haven’t met one yet. Part of the problem here is that I do not have the full faith that web traffic exists in a popular search engine. I believe now that the full force of web traffic exists in a particular brand or even a cult brand, or big box store. This is where people gravitate to first before anywhere else. That is why creating a blog and expecting people to flock to it is a waste of time for the business owner. The web has become a very frenetic and impatient place and people are scrambling and literally stepping over one another to get what they want. In short, people are selfish and will go straight to what they want. That means immediate satisfaction.
POWERFUL URLS AS OPPOSED TO POPULAR SEARCH ENGINES
Whenever I see someone pontificating over the greatness of DMOZ I want to hurl. This is a seriously outdated technique and no longer belongs in a chapter of relevant techniques. The other flawed approach is to build a blog. Yet, I see these techniques pop up in garbage books about web traffic. There is too much regurgitation going on in popular web site books. A lot of these rags are written by jaded college professors with near sighted notions on what life is like on the “outside”. I tend to not gravitate through someone who is living “vicariously” through me in the first place.
A lot of website books are garbage.
So what I am telling you is to take a good look at high traffic URL’s as opposed to a website search engine such as Google. Recently Google+ took some hits as being the hip thing to use. Google also pulled the plug on Knol, which was an alternative approach to a blog/Squidoo. These things popped up in the Google algorithm but I don’t think they were major traffic pullers. Someone looking for ATV parts is going to go on Google shopping or Ebay as opposed to spending any time on my knol or blog post.
The traffic stream that is going through an ATV parts review site URL is going to have much more traffic pulling power than anything I can create. It has life and an existing search activity. Don’t believe me? Look at Groupon and Netflix. These companies leave their lead generation coupons on 24/7 through a variety of websites most notably www.Foodnetwork.com and that is interesting to me.
Why more retail, professional and medical businesses don’t pay attention to this is beyond me.
Enough yammering…. I have to get back to work.
You false gurus out there read this blog obviously. I hope you’re taking notes.
Written by CANTU - March 15, 2012 DETROIT - "I'm a genius too y'know...!!"
Tuesday, February 14, 2012
ANTI SOCIAL MARKETING -- IS THIS THE TIME?
If you want a little sanity consider a little "Anti Social Marketing". I did a check on Google and there are 110,000,000 pages dedicated to this strange but important phenom. Let's be practical here... There are a lot of people I never want to see again. There are some people I want to keep in my profit funnel. Who stays on the good list and who goes on the naugty list is up to me... not Google.
GOOGLE+ - ALAS, OUR PROBLEMS BEGIN....
Google assumes way too much when it comes to social marketing. I personally cannot stand Google+ because it lets everybody who has ever sent me an email into my personal space. These can be people who wrote me out of the blue to ask me a question one time. These can also be people who spammed me. These are not endearing souls. You don't add people into your rolodex who dialed you on the phone by accident do you? You don't add wrong numbers into your speed dial. Why does Google automatically assume that you would want these undesireables into your personal space?
I get guys from India who write me every week offering to sell me SEO services. I am an SEO. Why would I want to buy SEO services? It makes no sense. Worse, I do not want these people getting access to pictures of my wife and kid. I definately do not want them trolling me on LinkedIn. This is not an Irish Pub. This is my life. If I don't want you to be part of it believe me I will go way out of my way to ensure that you will not get in.
LINKEDIN - ANOTHER AREA TO AVOID....
If I wanted to change religions, get into a new MLM, or flat out make myself miserable I would sign up with LinkedIn. Every week without fail I have to go into my linkedin profile and kick people out. People get into my contact list as professional business contacts at first. Then they slowly turn into a gut wrenching pain in the ass. They pontificate their religious views upon me and ask me if I am going to be saved? I got that taken care of. I will deal with God. Not you. Me. God. You are not invited to be part of that conversation. Go save your own soul.
If you're not all about business you are not getting in. If you are trying to crack the lottery I am not your guy. Go get yourself a lottery ticket. I have nothing to offer you. And take me off your contact list I will not be offended.
MOTOR CITY CONNECT - THE FUN NEVER STOPS
I cannot stand Motor City Connect. This is based out of Detroit. I have no idea how I got sucked into this sucker trap. In the early days of social media I had the usual cast of suspects trying to ensnare me into their social media sites. I must of signed up. Maybe I was just trying to be nice and play along so I would stop getting harrassing emails. Problem. The people who join this sites are employees and it is not necessarily a B2B site. These are people who work out of their homes and call themselves business owners.
This is not for me.
Up until recently there was no way to quit this group. They finally added a quit button on their website and I was more than happy. Yes, I said more than happy -- to quit this ridiculous website.
ANTI SOCIAL MARKETING IS NOT A BAD THING....
I learned how to say no to some social media sites. This goes for private sites and certain social groups that meet for self serving purposes. If it is going to waste my time I do not want to attend either online or in real time. If you give me a hard time about it we are going to have major problems. When emails fail to remind you to knock it off you can expect a phone call. I have called up people on my LinkedIn profile and have point blank asked them... "Who Are You?". If you are going to stare at pictures of my family on the web in the privacy of your own office or home I have every right to ask that question.
If you are that lonely -- and many of you are. You can go elsewhere. I do not wish to communicate with you.
If you already have my phone number and email that is usually good enough. If for whatever reason you refuse to answer my calls and emails I will not grant you permission to come after me on social media. That is common sense. You have every reason to feel offended.
I could care less !!!
CANTU is based in Metro Detroit. He has fans, enemies and successful clients all across the globe. You can find more of him at http://www.tedcantu.com
GOOGLE+ - ALAS, OUR PROBLEMS BEGIN....
Google assumes way too much when it comes to social marketing. I personally cannot stand Google+ because it lets everybody who has ever sent me an email into my personal space. These can be people who wrote me out of the blue to ask me a question one time. These can also be people who spammed me. These are not endearing souls. You don't add people into your rolodex who dialed you on the phone by accident do you? You don't add wrong numbers into your speed dial. Why does Google automatically assume that you would want these undesireables into your personal space?
I get guys from India who write me every week offering to sell me SEO services. I am an SEO. Why would I want to buy SEO services? It makes no sense. Worse, I do not want these people getting access to pictures of my wife and kid. I definately do not want them trolling me on LinkedIn. This is not an Irish Pub. This is my life. If I don't want you to be part of it believe me I will go way out of my way to ensure that you will not get in.
LINKEDIN - ANOTHER AREA TO AVOID....
If I wanted to change religions, get into a new MLM, or flat out make myself miserable I would sign up with LinkedIn. Every week without fail I have to go into my linkedin profile and kick people out. People get into my contact list as professional business contacts at first. Then they slowly turn into a gut wrenching pain in the ass. They pontificate their religious views upon me and ask me if I am going to be saved? I got that taken care of. I will deal with God. Not you. Me. God. You are not invited to be part of that conversation. Go save your own soul.
If you're not all about business you are not getting in. If you are trying to crack the lottery I am not your guy. Go get yourself a lottery ticket. I have nothing to offer you. And take me off your contact list I will not be offended.
MOTOR CITY CONNECT - THE FUN NEVER STOPS
I cannot stand Motor City Connect. This is based out of Detroit. I have no idea how I got sucked into this sucker trap. In the early days of social media I had the usual cast of suspects trying to ensnare me into their social media sites. I must of signed up. Maybe I was just trying to be nice and play along so I would stop getting harrassing emails. Problem. The people who join this sites are employees and it is not necessarily a B2B site. These are people who work out of their homes and call themselves business owners.
This is not for me.
Up until recently there was no way to quit this group. They finally added a quit button on their website and I was more than happy. Yes, I said more than happy -- to quit this ridiculous website.
ANTI SOCIAL MARKETING IS NOT A BAD THING....
I learned how to say no to some social media sites. This goes for private sites and certain social groups that meet for self serving purposes. If it is going to waste my time I do not want to attend either online or in real time. If you give me a hard time about it we are going to have major problems. When emails fail to remind you to knock it off you can expect a phone call. I have called up people on my LinkedIn profile and have point blank asked them... "Who Are You?". If you are going to stare at pictures of my family on the web in the privacy of your own office or home I have every right to ask that question.
If you are that lonely -- and many of you are. You can go elsewhere. I do not wish to communicate with you.
If you already have my phone number and email that is usually good enough. If for whatever reason you refuse to answer my calls and emails I will not grant you permission to come after me on social media. That is common sense. You have every reason to feel offended.
I could care less !!!
CANTU is based in Metro Detroit. He has fans, enemies and successful clients all across the globe. You can find more of him at http://www.tedcantu.com
Saturday, November 26, 2011
Published Gurus and Lack of Proof
THE PROBLEM WITH GURUS And EXPERTSYou should be terrified to live in this modern age. You can't even get your hands on a printed best seller these days without planning for it in advance. Newspapers and newstands are disappearing along with magazines. Bookstores are disappearing and now you have to map out your Barnes and Nobles route before you leave the house to avoid rush hour.
The modern age sucks.
I miss a lot of the bookstore venues we had a few short years ago. I even miss Walden Books of all places and it used to be my least favorite. But why am I going on and on about this book thing? Well in my travels and discoveries I was surprised to see that some of these marketing gurus are claiming to have pulled incredible numbers of clients and leads.
Im not going to mention names here because I will get called out on it. Many authors have read my blogs and I do get contacted occasionally - but lets stick to the point. Some of these authors claim they pulled 937,000 leads off a single website recently. I was a little bit impressed until I got in front of a computer and looked these guys up on Google. I tore their websites apart looking for trigger codes that would talk to search engines that would warrant this type of response. And guess what? I found .. NONE.. I found nothing. I also turned up zero on the links portion of the websites. This boastful author only had 40 links to one of his websites.
So you know what I thought about the whole thing right?
Thats right. I thought it was total bullshit. But the sad thing about being a crackjack SEO is that I can tell when someone is jerking my chain and trying to get me to be impressed. I meet a lot of bullshit authors and web gurus people. I got Xray eyes and can peer into any website and tell you if the guy behind the charade is the real deal or a low life nickel snatcher.
I have to live honestly because it is what I do. Its what I am all about. Gurus on the whole - seriously sicken me. And I have met dozens and maybe hundreds of them by now but I chose to only remember a select few because I have selective memory.
The Newest Kid on the Block is claiming to pull $26 grand off of each client doing what he calls, "Market Domination" --
Im disappointed after going to his site. Its a blog and it is not optimized. It is in pieces actually and is not functioning. This is somewhat of a norm among these types. I have another group out there that does social media. They claim to pull multiple amounts of money each month off of their clients. But their social media buttons on their own website are out of order.
CRACKPOTS !!!!!
The problem with these gurus in my opinion, aside from seeing through their smoke and mirrors, is that they attract droves of poor people. And I got nothing against poor people, (unless they are throwing up their MLM ALL OVER ME) but I find their attention span around these illusionary concepts of what money is and what money is not exhausting.
"JUST GIMME SOME TRUTH" John Lennon once said - I say INDEED, Published by Ted Cantu, Nov 26, 2011
The modern age sucks.
I miss a lot of the bookstore venues we had a few short years ago. I even miss Walden Books of all places and it used to be my least favorite. But why am I going on and on about this book thing? Well in my travels and discoveries I was surprised to see that some of these marketing gurus are claiming to have pulled incredible numbers of clients and leads.
Im not going to mention names here because I will get called out on it. Many authors have read my blogs and I do get contacted occasionally - but lets stick to the point. Some of these authors claim they pulled 937,000 leads off a single website recently. I was a little bit impressed until I got in front of a computer and looked these guys up on Google. I tore their websites apart looking for trigger codes that would talk to search engines that would warrant this type of response. And guess what? I found .. NONE.. I found nothing. I also turned up zero on the links portion of the websites. This boastful author only had 40 links to one of his websites.
So you know what I thought about the whole thing right?
Thats right. I thought it was total bullshit. But the sad thing about being a crackjack SEO is that I can tell when someone is jerking my chain and trying to get me to be impressed. I meet a lot of bullshit authors and web gurus people. I got Xray eyes and can peer into any website and tell you if the guy behind the charade is the real deal or a low life nickel snatcher.
I have to live honestly because it is what I do. Its what I am all about. Gurus on the whole - seriously sicken me. And I have met dozens and maybe hundreds of them by now but I chose to only remember a select few because I have selective memory.
The Newest Kid on the Block is claiming to pull $26 grand off of each client doing what he calls, "Market Domination" --
Im disappointed after going to his site. Its a blog and it is not optimized. It is in pieces actually and is not functioning. This is somewhat of a norm among these types. I have another group out there that does social media. They claim to pull multiple amounts of money each month off of their clients. But their social media buttons on their own website are out of order.
CRACKPOTS !!!!!
The problem with these gurus in my opinion, aside from seeing through their smoke and mirrors, is that they attract droves of poor people. And I got nothing against poor people, (unless they are throwing up their MLM ALL OVER ME) but I find their attention span around these illusionary concepts of what money is and what money is not exhausting.
"JUST GIMME SOME TRUTH" John Lennon once said - I say INDEED, Published by Ted Cantu, Nov 26, 2011
Friday, October 07, 2011
RE: Don Lapre Dead: An Incredible 10 Year Rise Comes To An End
If anyone would like to connect me with Lapres family I would be interested. I have written two books on Amazon.com and would welcome a project to put the record straight.
My contact information is below:
Ted Cantu
248-631-9211
Detroit, Michigan
=========================================================================
Don Lapre took his own life last Sunday, October 2 2011. Apple computer leader Steve Jobs died just a few days later of pancreatic cancer. This is an interesting turn of events. These were two giants in their own respective fields and the attitude toward the two of them could not be any different.
NPR, (National Public Radio) attributed a wide range of innovations to Jobs as it pertains to the Internet. Some of these innovations included things like podcasting, and social media and the entire scope of the web. These grandiose projects and merits are handed upon Jobs without any foundation of truth. The technologies owned by Google were purchased from 3rd party developers and were not the creation of Jobs. Yet, the media, and the public is handing him undue credit in this arena.
Don Lapre, on the other hand introduced the concept of marketing, getting customers, and making profits through a wide range of techniques. He sold courses that he wrote about how to land more business for yourself. I want to point out that he created a substantial amount of wealth through solid marketing ability, (to the tune of $52 million dollars during one of the worst recessions in American history). The public’s attitude toward capitalism is very poor and misguided. This guy is looked down upon for creating wealth. He is also being berated for showing others how to create profits for themselves.
In my mind this is a very warped and uneven reality.
It just shows you how out of touch the average American is when it comes to creating wealth, profits and/or stabilizing one self in such a horrible economy.
There is talk about America becoming a third world nation. It is being projected as such in major media circles. I ask you what are your ideas about money, money management, and making a decent living for yourself?
Who would ever think that these traits are not only despised but also looked down upon. In my mind, that is very Anti American in nature.
Ted Cantu continues to fight for his American values in the streets of Detroit, Michigan - posted Oct. 7, 2011
My contact information is below:
Ted Cantu
248-631-9211
Detroit, Michigan
=========================================================================
Don Lapre took his own life last Sunday, October 2 2011. Apple computer leader Steve Jobs died just a few days later of pancreatic cancer. This is an interesting turn of events. These were two giants in their own respective fields and the attitude toward the two of them could not be any different.
NPR, (National Public Radio) attributed a wide range of innovations to Jobs as it pertains to the Internet. Some of these innovations included things like podcasting, and social media and the entire scope of the web. These grandiose projects and merits are handed upon Jobs without any foundation of truth. The technologies owned by Google were purchased from 3rd party developers and were not the creation of Jobs. Yet, the media, and the public is handing him undue credit in this arena.
Don Lapre, on the other hand introduced the concept of marketing, getting customers, and making profits through a wide range of techniques. He sold courses that he wrote about how to land more business for yourself. I want to point out that he created a substantial amount of wealth through solid marketing ability, (to the tune of $52 million dollars during one of the worst recessions in American history). The public’s attitude toward capitalism is very poor and misguided. This guy is looked down upon for creating wealth. He is also being berated for showing others how to create profits for themselves.
In my mind this is a very warped and uneven reality.
It just shows you how out of touch the average American is when it comes to creating wealth, profits and/or stabilizing one self in such a horrible economy.
There is talk about America becoming a third world nation. It is being projected as such in major media circles. I ask you what are your ideas about money, money management, and making a decent living for yourself?
Who would ever think that these traits are not only despised but also looked down upon. In my mind, that is very Anti American in nature.
Ted Cantu continues to fight for his American values in the streets of Detroit, Michigan - posted Oct. 7, 2011
Thursday, October 06, 2011
Steve Jobs – The Web, And The Rest Of Us
Steve Jobs died yesterday. I am not going to fill this page up with heartfelt memories. I only have a few to share. I am sorry to see that he died so young and there is no doubt that he had a creative mind.
I have owned a few of his computers but this was a long time ago. I used to have an Apple Quadra and it cost me a whopping 4 grand. When I look back on it this thing did very little. I had a monstrous TV monitor to go with it that weight about 1000 pounds. It was heavy and hard to lift and not very portable. I had a $1000 dollar scanner that went along with this ensemble. When you put all of the pieces together they worked very reluctantly. I remember speaking nicely to my equipment several times just to get through a project. Many times I had to reload the thing because of it continually crashing.
Software was incredibly expensive to own back then but I spent all my dough on it. It was a pretty machine that made pretty pictures and sometimes there was sound and music. I got a few jobs out of it after college and it was enough to get things moving. All in all, I never went back to Apple when the bigger machines came out. By this point I was interested in the Internet and the web. I liked PC’s because they were fast.
It was expensive, it was heavy and I remember it being broken down a lot.
THE WEB
Jobs did not create the Internet. Some of the tools he designed were gearing people up for the Interactive living experience but he did not create the web. Google and web video and especially social media came from other sources. So I am not sure why NPR is giving Jobs all the credit for Social Media on the radio this morning.
It ‘s like when I was in the riots of Ann Arbor in the late 80’s. I was there, most definitely I was there. I threw apples at the cops but I certainly didn’t start the riot. I didn’t start the bonfires. I didn’t throw the chairs thru the plate glass windows. I didn’t do any of these things but I was there. Later in life as the riot became legend whenever it was mentioned I would politely nod. I was there. But I didn’t start it.
THE REST OF US
The web is in the hands of the public now and it is up to us to use it. Some of us will become very savvy with it and create wealth. Some will not. The whole spectrum is out of control and a lot of people can call the shots on the web these days and create their own circle of influence. Still, I do not give all of that credit to Steve Jobs. That would be inaccurate.
To me, I still think his stuff is overpriced for what it does. I like it but I am not crazy about it anymore than I am crazy about PC’s.
Ted Cantu used to own a Mac Quadra. Yep. Back in the 90's - OCt. 6, 2011
I have owned a few of his computers but this was a long time ago. I used to have an Apple Quadra and it cost me a whopping 4 grand. When I look back on it this thing did very little. I had a monstrous TV monitor to go with it that weight about 1000 pounds. It was heavy and hard to lift and not very portable. I had a $1000 dollar scanner that went along with this ensemble. When you put all of the pieces together they worked very reluctantly. I remember speaking nicely to my equipment several times just to get through a project. Many times I had to reload the thing because of it continually crashing.
Software was incredibly expensive to own back then but I spent all my dough on it. It was a pretty machine that made pretty pictures and sometimes there was sound and music. I got a few jobs out of it after college and it was enough to get things moving. All in all, I never went back to Apple when the bigger machines came out. By this point I was interested in the Internet and the web. I liked PC’s because they were fast.
It was expensive, it was heavy and I remember it being broken down a lot.
THE WEB
Jobs did not create the Internet. Some of the tools he designed were gearing people up for the Interactive living experience but he did not create the web. Google and web video and especially social media came from other sources. So I am not sure why NPR is giving Jobs all the credit for Social Media on the radio this morning.
It ‘s like when I was in the riots of Ann Arbor in the late 80’s. I was there, most definitely I was there. I threw apples at the cops but I certainly didn’t start the riot. I didn’t start the bonfires. I didn’t throw the chairs thru the plate glass windows. I didn’t do any of these things but I was there. Later in life as the riot became legend whenever it was mentioned I would politely nod. I was there. But I didn’t start it.
THE REST OF US
The web is in the hands of the public now and it is up to us to use it. Some of us will become very savvy with it and create wealth. Some will not. The whole spectrum is out of control and a lot of people can call the shots on the web these days and create their own circle of influence. Still, I do not give all of that credit to Steve Jobs. That would be inaccurate.
To me, I still think his stuff is overpriced for what it does. I like it but I am not crazy about it anymore than I am crazy about PC’s.
Ted Cantu used to own a Mac Quadra. Yep. Back in the 90's - OCt. 6, 2011
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