HTML

Thursday, March 15, 2012

Who Is A Gurus? And Who Isn’t? Now You Can Call Them Out

Hey chicken little. There really is a way you can find out who is good at Internet Marketing and who isn’t. This always blows my mind on how many retail store owners, doctors, and professional businesses that don’t know this. You can find out how many links a website has and how well it is constructed. I have documented this to death on my websites.

This is going to save you a considerable amount of sweat, toil and worry when you want to find out the truth about your competitors and the slothful gurus who are busy trying to pounding your door down. This is something that a lot of these so called, “Online Marketing Geniuses” lack. I have seen the best of these high profilers flop like a dead fish on this one and the truth should be so obvious.

Check Your Links
Is someone telling you how much traffic they are getting lately? Do these numbers seem inflated and out of touch with reality. No worries. They are. But here is a simple thing you can do with your website in question. Go to GOOGLE and type in…. links www.yourwebsite.com into the search window and hit search. If the number comes back as 14 or 42 links run for your life. The guy who is trying to get your approval on his manly genius is a full time bullshit artist. It is hard to get 8,000 daily hits with a paltry number of website links. It just doesn’t happen.

The other thing you can do is look at a site like – www.SeoCentro.Com. Now pop your website address into the MetaTag Analyzer and see how the search engines really see your site? Most of the “gurus” sites that I have looked at with a microscope comes up unbelievably popular. We are looking at a 37% optimized website. Usually these guys stick to the golden rule book of web site schlock and droll out the routine 5 pages. Sometimes they get aggressive and bang out 10 pages. Here is the clincher. The most overlooked item in these websites are sitemaps for some weird reason. This is a very common thing to screw up and the IT companies seem to neglect this item the most. This is why I feel sorry for real estate and insurance companies so much. You know the sites I am talking about. This is the kind of “website” where they have 500 agents all living on the same server. So dumb. But don’t get me started on this…..

The bottom line here is that getting a phenomenal steady stream of traffic at this level is incredibly hard if not impossible. I actually think it is hard to get substantial numbers from one traffic source even if it is a major search engine such as Google or Yahoo and so on.

GURUS ARE LAZY -- (EXCEPT WHEN THEY STEAL YOUR DOUGH)
A lot of the gurus out there flat out steal your money. I have had this happen to me and it has happened to many people. There are a lot of overnight experts on the web these days and many of them have not survived long sufficiently enough to make it to the Facebook wave. Web gurus fade out and fall apart like discarded porn stars. We are living in the age of the Internet and there have been 6 major generations of new media in the last 20 years. It is not just the gurus that have fallen out of favor with the rest of the human race but also high tech website companies and media providers, (think digital video editing houses).

The worst of these vermin seem to thrive in Facebook. This type of marketing is very easy to do and many of them have ads and are popping up as the flavor of the day. The underlying myth that connects them all is quick wealth or the perception of wealth. But take a good look at the websites that they are creating and also take a good look at the results they are supposedly getting. There is usually a mismatch.
In my quest for someone who is a knowledgeable web traffic genius has been an unfruitful one. I have found this to be an elusive beast. I haven’t met one yet. Part of the problem here is that I do not have the full faith that web traffic exists in a popular search engine. I believe now that the full force of web traffic exists in a particular brand or even a cult brand, or big box store. This is where people gravitate to first before anywhere else. That is why creating a blog and expecting people to flock to it is a waste of time for the business owner. The web has become a very frenetic and impatient place and people are scrambling and literally stepping over one another to get what they want. In short, people are selfish and will go straight to what they want. That means immediate satisfaction.

POWERFUL URLS AS OPPOSED TO POPULAR SEARCH ENGINES
Whenever I see someone pontificating over the greatness of DMOZ I want to hurl. This is a seriously outdated technique and no longer belongs in a chapter of relevant techniques. The other flawed approach is to build a blog. Yet, I see these techniques pop up in garbage books about web traffic. There is too much regurgitation going on in popular web site books. A lot of these rags are written by jaded college professors with near sighted notions on what life is like on the “outside”. I tend to not gravitate through someone who is living “vicariously” through me in the first place.

A lot of website books are garbage.

So what I am telling you is to take a good look at high traffic URL’s as opposed to a website search engine such as Google. Recently Google+ took some hits as being the hip thing to use. Google also pulled the plug on Knol, which was an alternative approach to a blog/Squidoo. These things popped up in the Google algorithm but I don’t think they were major traffic pullers. Someone looking for ATV parts is going to go on Google shopping or Ebay as opposed to spending any time on my knol or blog post.

The traffic stream that is going through an ATV parts review site URL is going to have much more traffic pulling power than anything I can create. It has life and an existing search activity. Don’t believe me? Look at Groupon and Netflix. These companies leave their lead generation coupons on 24/7 through a variety of websites most notably www.Foodnetwork.com and that is interesting to me.

Why more retail, professional and medical businesses don’t pay attention to this is beyond me.

Enough yammering…. I have to get back to work.

You false gurus out there read this blog obviously. I hope you’re taking notes.

Written by CANTU - March 15, 2012 DETROIT - "I'm a genius too y'know...!!"

Tuesday, February 14, 2012

ANTI SOCIAL MARKETING -- IS THIS THE TIME?

If you want a little sanity consider a little "Anti Social Marketing". I did a check on Google and there are 110,000,000 pages dedicated to this strange but important phenom. Let's be practical here... There are a lot of people I never want to see again. There are some people I want to keep in my profit funnel. Who stays on the good list and who goes on the naugty list is up to me... not Google.

GOOGLE+ - ALAS, OUR PROBLEMS BEGIN....
Google assumes way too much when it comes to social marketing. I personally cannot stand Google+ because it lets everybody who has ever sent me an email into my personal space. These can be people who wrote me out of the blue to ask me a question one time. These can also be people who spammed me. These are not endearing souls. You don't add people into your rolodex who dialed you on the phone by accident do you? You don't add wrong numbers into your speed dial. Why does Google automatically assume that you would want these undesireables into your personal space?

I get guys from India who write me every week offering to sell me SEO services. I am an SEO. Why would I want to buy SEO services? It makes no sense. Worse, I do not want these people getting access to pictures of my wife and kid. I definately do not want them trolling me on LinkedIn. This is not an Irish Pub. This is my life. If I don't want you to be part of it believe me I will go way out of my way to ensure that you will not get in.

LINKEDIN - ANOTHER AREA TO AVOID....
If I wanted to change religions, get into a new MLM, or flat out make myself miserable I would sign up with LinkedIn. Every week without fail I have to go into my linkedin profile and kick people out. People get into my contact list as professional business contacts at first. Then they slowly turn into a gut wrenching pain in the ass. They pontificate their religious views upon me and ask me if I am going to be saved? I got that taken care of. I will deal with God. Not you. Me. God. You are not invited to be part of that conversation. Go save your own soul.

If you're not all about business you are not getting in. If you are trying to crack the lottery I am not your guy. Go get yourself a lottery ticket. I have nothing to offer you. And take me off your contact list I will not be offended.

MOTOR CITY CONNECT - THE FUN NEVER STOPS
I cannot stand Motor City Connect. This is based out of Detroit. I have no idea how I got sucked into this sucker trap. In the early days of social media I had the usual cast of suspects trying to ensnare me into their social media sites. I must of signed up. Maybe I was just trying to be nice and play along so I would stop getting harrassing emails. Problem. The people who join this sites are employees and it is not necessarily a B2B site. These are people who work out of their homes and call themselves business owners.

This is not for me.

Up until recently there was no way to quit this group. They finally added a quit button on their website and I was more than happy. Yes, I said more than happy -- to quit this ridiculous website.

ANTI SOCIAL MARKETING IS NOT A BAD THING....
I learned how to say no to some social media sites. This goes for private sites and certain social groups that meet for self serving purposes. If it is going to waste my time I do not want to attend either online or in real time. If you give me a hard time about it we are going to have major problems. When emails fail to remind you to knock it off you can expect a phone call. I have called up people on my LinkedIn profile and have point blank asked them... "Who Are You?". If you are going to stare at pictures of my family on the web in the privacy of your own office or home I have every right to ask that question.

If you are that lonely -- and many of you are. You can go elsewhere. I do not wish to communicate with you.

If you already have my phone number and email that is usually good enough. If for whatever reason you refuse to answer my calls and emails I will not grant you permission to come after me on social media. That is common sense. You have every reason to feel offended.

I could care less !!!


CANTU is based in Metro Detroit. He has fans, enemies and successful clients all across the globe. You can find more of him at http://www.tedcantu.com

Saturday, November 26, 2011

Published Gurus and Lack of Proof

THE PROBLEM WITH GURUS And EXPERTSYou should be terrified to live in this modern age. You can't even get your hands on a printed best seller these days without planning for it in advance. Newspapers and newstands are disappearing along with magazines. Bookstores are disappearing and now you have to map out your Barnes and Nobles route before you leave the house to avoid rush hour.

The modern age sucks.

I miss a lot of the bookstore venues we had a few short years ago. I even miss Walden Books of all places and it used to be my least favorite. But why am I going on and on about this book thing? Well in my travels and discoveries I was surprised to see that some of these marketing gurus are claiming to have pulled incredible numbers of clients and leads.

Im not going to mention names here because I will get called out on it. Many authors have read my blogs and I do get contacted occasionally - but lets stick to the point. Some of these authors claim they pulled 937,000 leads off a single website recently. I was a little bit impressed until I got in front of a computer and looked these guys up on Google. I tore their websites apart looking for trigger codes that would talk to search engines that would warrant this type of response. And guess what? I found .. NONE.. I found nothing. I also turned up zero on the links portion of the websites. This boastful author only had 40 links to one of his websites.

So you know what I thought about the whole thing right?

Thats right. I thought it was total bullshit. But the sad thing about being a crackjack SEO is that I can tell when someone is jerking my chain and trying to get me to be impressed. I meet a lot of bullshit authors and web gurus people. I got Xray eyes and can peer into any website and tell you if the guy behind the charade is the real deal or a low life nickel snatcher.

I have to live honestly because it is what I do. Its what I am all about. Gurus on the whole - seriously sicken me. And I have met dozens and maybe hundreds of them by now but I chose to only remember a select few because I have selective memory.

The Newest Kid on the Block is claiming to pull $26 grand off of each client doing what he calls, "Market Domination" --

Im disappointed after going to his site. Its a blog and it is not optimized. It is in pieces actually and is not functioning. This is somewhat of a norm among these types. I have another group out there that does social media. They claim to pull multiple amounts of money each month off of their clients. But their social media buttons on their own website are out of order.
CRACKPOTS !!!!!

The problem with these gurus in my opinion, aside from seeing through their smoke and mirrors, is that they attract droves of poor people. And I got nothing against poor people, (unless they are throwing up their MLM ALL OVER ME) but I find their attention span around these illusionary concepts of what money is and what money is not exhausting.

"JUST GIMME SOME TRUTH" John Lennon once said - I say INDEED, Published by Ted Cantu, Nov 26, 2011

Friday, October 07, 2011

RE: Don Lapre Dead: An Incredible 10 Year Rise Comes To An End

If anyone would like to connect me with Lapres family I would be interested. I have written two books on Amazon.com and would welcome a project to put the record straight.

My contact information is below:

Ted Cantu
248-631-9211

Detroit, Michigan
=========================================================================
Don Lapre took his own life last Sunday, October 2 2011. Apple computer leader Steve Jobs died just a few days later of pancreatic cancer. This is an interesting turn of events. These were two giants in their own respective fields and the attitude toward the two of them could not be any different.

NPR, (National Public Radio) attributed a wide range of innovations to Jobs as it pertains to the Internet. Some of these innovations included things like podcasting, and social media and the entire scope of the web. These grandiose projects and merits are handed upon Jobs without any foundation of truth. The technologies owned by Google were purchased from 3rd party developers and were not the creation of Jobs. Yet, the media, and the public is handing him undue credit in this arena.

Don Lapre, on the other hand introduced the concept of marketing, getting customers, and making profits through a wide range of techniques. He sold courses that he wrote about how to land more business for yourself. I want to point out that he created a substantial amount of wealth through solid marketing ability, (to the tune of $52 million dollars during one of the worst recessions in American history). The public’s attitude toward capitalism is very poor and misguided. This guy is looked down upon for creating wealth. He is also being berated for showing others how to create profits for themselves.

In my mind this is a very warped and uneven reality.

It just shows you how out of touch the average American is when it comes to creating wealth, profits and/or stabilizing one self in such a horrible economy.
There is talk about America becoming a third world nation. It is being projected as such in major media circles. I ask you what are your ideas about money, money management, and making a decent living for yourself?

Who would ever think that these traits are not only despised but also looked down upon. In my mind, that is very Anti American in nature.


Ted Cantu continues to fight for his American values in the streets of Detroit, Michigan - posted Oct. 7, 2011

Thursday, October 06, 2011

Steve Jobs – The Web, And The Rest Of Us

Steve Jobs died yesterday. I am not going to fill this page up with heartfelt memories. I only have a few to share. I am sorry to see that he died so young and there is no doubt that he had a creative mind.

I have owned a few of his computers but this was a long time ago. I used to have an Apple Quadra and it cost me a whopping 4 grand. When I look back on it this thing did very little. I had a monstrous TV monitor to go with it that weight about 1000 pounds. It was heavy and hard to lift and not very portable. I had a $1000 dollar scanner that went along with this ensemble. When you put all of the pieces together they worked very reluctantly. I remember speaking nicely to my equipment several times just to get through a project. Many times I had to reload the thing because of it continually crashing.

Software was incredibly expensive to own back then but I spent all my dough on it. It was a pretty machine that made pretty pictures and sometimes there was sound and music. I got a few jobs out of it after college and it was enough to get things moving. All in all, I never went back to Apple when the bigger machines came out. By this point I was interested in the Internet and the web. I liked PC’s because they were fast.

It was expensive, it was heavy and I remember it being broken down a lot.


THE WEB

Jobs did not create the Internet. Some of the tools he designed were gearing people up for the Interactive living experience but he did not create the web. Google and web video and especially social media came from other sources. So I am not sure why NPR is giving Jobs all the credit for Social Media on the radio this morning.

It ‘s like when I was in the riots of Ann Arbor in the late 80’s. I was there, most definitely I was there. I threw apples at the cops but I certainly didn’t start the riot. I didn’t start the bonfires. I didn’t throw the chairs thru the plate glass windows. I didn’t do any of these things but I was there. Later in life as the riot became legend whenever it was mentioned I would politely nod. I was there. But I didn’t start it.

THE REST OF US
The web is in the hands of the public now and it is up to us to use it. Some of us will become very savvy with it and create wealth. Some will not. The whole spectrum is out of control and a lot of people can call the shots on the web these days and create their own circle of influence. Still, I do not give all of that credit to Steve Jobs. That would be inaccurate.

To me, I still think his stuff is overpriced for what it does. I like it but I am not crazy about it anymore than I am crazy about PC’s.

Ted Cantu used to own a Mac Quadra. Yep. Back in the 90's - OCt. 6, 2011

Wednesday, October 05, 2011

Don Lapre Dead: An Incredible 10 Year Rise Comes To An End

Sept. 3, 2011 – Don Lapre, the self made mega millionaire, has died due to his own hand last Sunday in Tempe, Arizona. This marketer has created a company with $52 million dollars in sales in one of the nation’s worst recessions in history. This is the guy who got me thinking about leaving the advertising art cubicle and creating a marketing dynasty for myself.

I bought one of his courses on how to create money off of placing tiny classified ads. I made money with his techniques. I got this at a time when the recession was rising up on this country in 2000. I was in advertising and all I knew was how to cut out digital pictures and animate them. I had no idea how to create money or how to pull in customers. Don kicked the door open for me and showed me how this was possible. I was intrigued and I got an 800 number and went to work.

The money didn’t happen overnight as I made a lot of blunders and errors. I tried different products and services and a lot of them bombed. But I could see how making money using these techniques could really work.



911 And The Aftermath
A week before 911 I did a stupid thing. I went down to Times Square, NYC and started taping flyers to the light poles. Being from Ann Arbor, Michigan and not knowing any better, (that’s how Michigan people market by the way – for the most part) I figured this was the way to go. After all, a lot of people come through Times Square and it was going to be a great way to get my name out there in the public. Well a gigantic Neanderthal built NYC cop grabbed my arm and nearly pulled my shoulder ball joint out of socket and grabbed my flyers. He threatened to give me a fine and offered to put me in jail. He got right in my face and started screaming at me. I grabbed my arm back and went the other direction. I wonder if this cop is still alive today since 911 happened the very next week?

Either case, I figured this was not the way I wanted to market my services. I went back to what Don Lapre was doing and decided to do it right. 911 created such a disturbance in my life that I ended up high tailing it back to Detroit, Michigan. I ended up there for ten years. In that ten years I learned marketing and started to create a little bit of money – NOT MUCH MIND YOU – BUT enough. Don, on the other hand went out and masterminded a phenomenal windfall of $52 million dollars.

That’s genius.

In an age where people are losing their homes, jobs, and peace of mind this guy goes out and creates a fantastic lifestyle for himself. Lapre is accused of a lot of things but he never did wrong by me and if anything I owe him and his family a humungous thank you for getting me out of the corporate grind. I would later go on to study with Dan Kennedy, Jeff Paul, Seth Godin, Tom Hopkins, Derek Ghel, and Orange Beetle.

There should be books on this guy because he was one fascinating character. Wealth came in fast and his company grew. Like me he made some mistakes – most notably for his vitamin, “THE GREATEST VITAMIN IN THE WORLD!”. This drew some unwanted attention from the FDA and created some investigations and he had to hire lawyers. I knew he had some problems with investors and that his cash flow escalated to a whopping $52 million dollars. This is one amazing person. Despite his many mistakes he is worth looking into.

The American Mindset On Wealth and Capitalism
There seems to be an unnerving repulsion to capitalism and wealth. A lot of people have written horrible things about Lapre over the last few 72 hours. But there is a definite difference between fraud and bad results. I had some hit and miss experiences with Lapre’s courses but I would hardly call him a fraud. I paid him for some course materials and CD’s. He delivered them. That is not fraud. There were disclaimers on his products that results may vary. That is not fraud.

Work has to be involved in this process and with that comes various degrees of positive and negative experiences and that is not fraud. People were upset that they did not received a boat load of money from Lapre’s teachings but how many of those people actually went out and tried to create a solid business? Dan Kennedy creates info courses and sells them to the public. He has written informercials for Gunthy Renker which supports late night programming like for the Lapre company. There are lot of people who support Kennedy and a great deal of them are not successful. Believe me, I have met a lot of these types over the course of 10 years when I say they are NOT SUCCESSFUL.

The general consensus on American wealth is very disturbing. Laziness is very attractive in the wealth building process in America. Capitalism has taken some negative hits in the last ten years. As the job market continues to crash through the floor it may be the best friend you have. Yet, it is looked down upon. The “evil corporation” mentality ensures that the Ramen noodle sales will keep afloat for quite some time.

2010: Alternative Health and Kooky Religions Are Big Profit
The new space age – new age – mentality has taken over America and has it locked dead tight in a sleeper hold. The danger here is not very obvious but alternative medicine and new age products pull in $333 million every year. That is rising as we near the dreaded 2012.
Here is how the other – Big Boys – stacked up in comparison to Don Lapre.

ORGANIZED RELIGION - $15 BILLION – Annual Sales
PORNOGRAPHY- $14 BILLION – Annual Sales
ORGANIZED CRIME - $11 TRILLION – Annual Sales
U.S. PHARMACEUTICALS - $2.8 BILLION Annual Sales
GENETICALLY ENGINEERED FARMING - $75 BILLION
CREDIT CARD SALES - $612 BILLION


These are some of the biggest criminals in history. Don Lapre is just a small kid on the block next to these ruthless hooligans who sack your health, wealth, and living conditions. I rope in religious leaders into this category too because soul stealing is big business. Pornography ranks just below organized religion and that is definitely noteworthy. Control is a big money maker no matter who calls the shots. You can look at the truth and make a stand for yourself or you can block it out and run away like most Americans. It is a daily truth that none of us are willing to face.

Capitalism on its own is not necessarily a bad thing. How and who uses it for what end offers up a whole slew of unsavory industries.

Don Lapre brought marketing to the masses. His courses were based on his own luck and experience. He introduced it to you on a late night informercial. Capitalism is an American institution. The mere idea is not evil and practicing it just may save your neck.

Regardless of what you may think of him and others who strive for something better in life – he is one of the catalysts in my life that pushed me further. He is gone now and may he rest in peace. Lapre offers a simple goodbye on one of his websites. He wanted to thank the people who supported him in his short life. He hopes that his experience has somehow made a small difference in their lives. I can speak for myself and say that this guy was pretty awesome.

Most of you will never achieve the kind of wealth that he masterminded. You will never have the kinds of companies that he has created for himself or work as diligently. His money came fast and his fame took off quickly and his life became more difficult to manage. He killed himself violently and is no longer among us. Before you attack him you owe it to yourself to study him. He is a fascinating character in American history.

Posted by Ted Cantu - Oct. 5, 2011 - Detroit Michigan

Get Into Real Online Marketing Action