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Monday, May 31, 2010

Dan Kennedy - Please Stop Writing

















JEERS TO THE NEW PUBLISHED EFFORTS !!!

Usually, I like dear old DK, I've been with him for years. Even belonged to several of his groups and went to the big conventions from time to time. But this latest writing effort from the business gurus is .... just terrible.

I say that with great emphasis because who ever compiled this book, be it a ghost writer, intern or whatever has completely rehashed the previously released material and has simply thrown a new cover on it. The newest book in this series, "Wealth Attraction" is nothing more than a scrambled up version of the other New Economy books in this series.... and even those releases shed very little light on what to do in these troubled times.

I have heard all of Kennedys examples that he illustrates in this recent release and can recite most of them by heart. I am well versed in the tales of - Steak and Ale - (you can find it in his other writings)and other examples he gives. There is also some interesting verbal about what money is and what money isn't.... The only difference I can make out in this recent edition is that the cover seems to have gone purple and there is an unusually nice thing written about Paul Newman, (even though he is one of those -- dispicable Democrats - that Kennedy typically spews on and on about). Just because a guy is famous shouldn't make one bit of difference to persuade Dan Kennedys political views. If I hate someones political stance, I am verbal about it no matter how much clout or money the guy I am attacking has. Thats integrity -- I would appreciate it if DK would stick to his rock solid hatred stance AGAINST Democrats in this particular example but thats beside the point.

I feel ripped off -- I haven't been this upset since the $90 dollar "Phenomenon DVD" that I schecked out money for a few years back. Its pure bunk and drivel AND very little substance. Now I hear there is another book in this series for a seemingly low price of $16.95 but I suspect its simply the same book under a new packaging.

Low Points
* SUCCESS MAGAZINE
-- He yammers on and on about his days with this speaking tour. Anybody even remember or care about Success Magazine? It was a lot like Entrepreneur Magazine but with less content. It came out in the late 80's. Don't bother looking for it at the newstand because its now defunct.

Kennedy was talking about how he took the stage with Colin Powell. There were many famous people who took part of this tour,(I believe and Christopher Reeve was on that tour.)

You may remember about 4 years ago there was this - "You Can DO IT" rah rah tour that some famous people had put together. You know the drill, they throw in an astronaut, Suzanne Sommers, Bruce Jenner, some hip hop guy, and Ed MacMahon or someone like him... and go on an epic 30 city tour trying to boost up the nations morale. I do not need to keep on hearing about this thing.... it happened, the countrys over it, Im over it, its time to move on. And its in previous editions of his many other written books if I ever need to refence it.

* Spiritual Metaphysical Money Manifestation - This seems to be a real stickler with DK these days. There is some truth to it all. People can imagine themselves being rich. I get that. Its annoying to Kennedy so he whines about it... just about in every single book he has released. But here Kennedy rambles on and on about it like a broken record. I know what he thinks about tithing and spiritually attracting money. I don't need negative reinforcement on this issue once again.

However, the concept of manifestation is very interesting -- there are many books on it. In fact, there are some interesting writings on this subject from one Robert Collier - the Secret of the Ages -- look it up. Collier was no doubt an inspiration to DK as a copywriter, (not a spiritual coach). Collier was active in the 1920's and had a very eclectic life. I may have been better off re-reading that one now that I think of it. There are some very powerful concepts in that book.

Look, if you got a Sunday afternoon off, (as I did) I would skip this book entirely. This guy wrecked my Holilday weekend. I ended up getting into an argument with my family over Dan Kennedy and this book ... was a serious waste of money and my time.

I wished this guy had writen something fresh about the new economy. By the way....

WHAT IS THE NEW ECONOMY?
DK was quick to point out that the state of the nation is not the fault of greedy Americans. It had nothing to do with inflated self worth or pumping up the value of real estate. It had nothing to do with pulling out the jobs in this country and then handing them off overseas. In fact, according to Kennedy nothing we have done as a country was responsible for the recent recession. I find this very odd.....

He complains about how Starbucks sells breakfast items, and how McDonalds sells gourmet coffee. He offers a few more illustrations along this vein. He claims that this is the REAL reason why things in America have fallen apart.

Because I totally 1000% disagree with this guy.

The main reason that things are in such a mess according to Kennedy is because we have too many buying choices in this country -- or something to that effect, which I find absurd. Then he quickly jumps into his days as a young sales guy and talks about the same stuff he always does -- himself and the growing affluent people he reads about in magazines like the Robb Report. After this grand salute to the rich he just drifts off into a dreamlike state --- and then there is some rambling about his horses....

THE NEW ECONOMY

The NEW economy is this.... nobody works. Jobs are finito. Nobody gives a hoohah about their neighbor because everyone is trying to survive. Nobody is saving for a future because from the looks of things there isn't going to be much of one! Thats the NEW ECONOMY.

Your clients are sleeping with one eye open and are dreaming about taking away the food from your table and hiring a bunch of guys from India who will work gladly for 12 cents an hour. This guy has never hung out in Detroit obviously. Ever.

The NEW economy means you will buy your house. AND... AND you will PAY FOR IT.... in the Millions. Because for some reason, which I cant quite figure out -- A million dollars has become the basic increment of self worth in this economy. Its the new standard. This crap really started around 911 and I don't see many guys hitting this mark. But I hear about it incessantly in business clubs, meetings and yacking with the local yokels in coffee houses.

A million dollars, (who knows where this idea germenated from) is the new level of prestige that determines what you are worth. This is despite the fact that there are no jobs in Michigan, or elsewhere from what I've read..... (See Seth Godin)....

The NEW economy to me means that our media choices are limited... collapse of major newspapers, magazines and more emphasis on the web. Something DK has avoided in his writings because he detests it. To me. THE NEW ECONOMY means that basically everything you know about your parents and the world they came from is obsolete.

Then the book takes pot shots of Walmart, (and Cosco respectively) because of the price thing which I find humorous. Im glad for places like Walmart. Without them we would have a lot of hungry families in Michigan. And the fact that Kennedy hates Walmart makes me want to shop there all the more.

Even though I disagree with his recent writings I actually respect DK, and his sarcasm and I respect his stories. But when I see a new release out on the shelves by Kennedy I expect to read SOMETHING NEW. Yes I know he hates Michael Moore, (and his ilk).... I get that, but we need to move on now and get to some fresh soil.

This is the reason why I dropped out of his Inner Circle and countless other things I was tangled up in.

We need to get over ourselves here and move on with life.


As for the book I give it two thumbs down and a D-. I find the book terrible and boring to read. I find it depressing that I bought basically the same book I picked up 4 months ago. I invite Kennedy to rewrite this book with ALL NEW content. But that won't happen. Its already too late because its on the shelves.

Ted Cantu lives in Michigan - and writes, he has yet to regurgitate his thoughts into multiple books. As of this writing, every book he has released has been 100% new content. Cantu promotes
art, music and culture on the web along with SEO. You can find him at http://www.tedcantu.com

Wednesday, May 12, 2010

The Latest Buzz - Runaway Marketing - PR MAXIMUM

THE NEXT WAVE - PR MAXIMUM

As you read this sales copy keep in mind I am already putting it into a new sales letter. So you are going to get the "raw guts" of this piece and experience it as it happens.

The concept for PR MAXIMUM is a timely one -- it is all about putting companies in the top positions of major search engines. Its about news, its about PR and its about getting that very important third party recognition from major news media such as NBC, ABC, CBS, NPR, and so on....

And with that I give you.... the GUTS....
-------------------------------------------------------
HERE IS THE SERVICE THAT HAS ‘INSIDERS’ BUZZING! We are putting companies just like yours on page 1 of Google, Bing and Yahoo at a record rate. Our partners are dominating the page 2X,5X and even 10X!

We plant your company in top search engines PLUS plug you into traditional media sources!

Your clients are out there looking for you! BUT IF YOU ARE NOT ON PAGE 1 – YOUR COMPETITION GETS THE BUSINESS!! We plug your company on PAGE 1 – NO EXCEPTIONS – We also make sure you get plugged into traditional media sources such as ABC, CBS, NBC, Detroit Free Press, PBS, NPR, USA Today, Hour Detroit just to name a few!

This new PR service is dedicated to putting your company on PAGE 1 of the search engines, create more BUZZ, and generate links back to your main web sites. Our results are fabulous and we are putting clients in every category onto the top pages of top search engines! It makes no difference what industry you are in – we have THE SYSTEM!

We are currently in BEAUTY, FINANCIAL, RETAIL, RESTAURANTS, JEWELRY, GREEN, REAL ESTATE, DENTISTRY, HOME REMODELING, LUXURY, AUTOMOTIVE, TRAVEL, KITCHENS, DESIGNER WEAR, LEGAL, and EVERY OTHER BUSINESS YOU CAN THINK OF!

Posted by Ted Cantu on May 12, 2010 at 12:31 AM

Monday, April 19, 2010

The Problem With Ted Cantu Is - He May Be Right

MAROONED IN DETROIT FOR TEN YEARS

You learn something after you been stuck in a sewer for ten years. You see disturbing patterns. You see the filth, you see the stupidity and most of all you see all the mistakes that infest your local surroundings. People screw up - repeatedly and with that - you move forward. Call it progress. Call it improvement.

The Erosion Of The Job Culture
There is one good thing that occured in the last ten years. Aside from the rising prices associated with the cost of living the entire economic fabric of S.E. Michigan came toppling down. Now that the dust is settling we can see this state for what it really is. The rose colored shades are off and what we are left with is a clean slate. The first thing you notice is that there are no jobs. There are service oriented positions that will dole out a few bucks but nothing substantial.

Surely there is nothing to get excited about. When you weigh your options it makes little sense to get a formal education from U of M, EMU or State, it just does not matter because its meaningless. If your end goal is a solid 40K a year it makes no difference what frat you go to, what social club you go to, or what college you waste your time and money in.

You are better off selling from the get go. My advice to the young people of Detroit is learn how to sell something and start selling it. Week after week, month after money making month you had better learn how to sell something. And you should take your money and throw it into a smart revenue earning vehicle and double it.

I've been selling Yamaha atv parts online lately, Ive been selling rock and roll music in Metro Detroit, I have been selling Kawasaki motorcycle parts and I have been selling marketing services. Everything is on sale here in Metro Detroit and just about every company I run into is trying to sell something so they do not have to forever close their doors. The whole damn state is falling apart and our Mayor is going to be thrown into prison. Glad Im here folks.

Worse, our radio stations are thrown into 1983 because of this "alternative movement". We are living in very confused times. The media is totally confused and so are its denizens. What we need in Metro Detroit is focus and vision. More importantly than that we need purpose.

I haven't seen that sort of intention since the Ann Arbor Artist Co-op and the MC5. I have not seen that special brand of integrity since Goober and the Peas. My generation was supposed to stand for something and now all we got is Facebook and Twitter. Worse, my generation seems to lack any sense of pop culture sensibility. Beat poetry is looked upon with a haze of nostalgia and pornography is mainstream. Money is looked upon as "trendy" and when you boil it all down we are living in very confused times.

But What About The Big Empty Houses?
Who ever told S.E. Michigan people that they were worth more than what they were earning was obviously lying to them. These empty mansions are all stacked up in a neat little row, friendless, vacant and ready to be loved again. Too bad the people who were shucked out of them are all living in $1,000 dollar apartments. These sad rows look like something out of - Empire of the Sun - and the evil empire are the banks. They're sad too because they have suddenly found themselves in the housing market.

Where are the mortgage criminals? Is anybody accountable anymore? Why aren't they in prison? My God, who constructed this environment. My prior generation really fucked things up in this country. My State of Michigan, the once proud and mighty State is in shambles. Is anyone going to do a thing about it?

What do you do with all of this failure? An MLM is NOT going to pull you out of this mess dear friend. A 10% mark-up and a new church is not going to be enough to clean up this type of destructive past - you need a steamroller, a new brain, and a new purpose.

Strippers Seek Love and Acceptance
WDIV gets a big thumbs down. I recently saw a segment on an uplifting idea. The news media were encouraging professional women to ditch their low paying careers and bare it all on stage to pay the mortgage. Stupid idea. Its not charming. Most of the strip clubs in Detroit are an eyesore filled with depression and doom and gloom. Plus the pay they were getting all giddy about was very small. I think the most they were hawking about on the air was only 60 grand. In todays world that is terrible money. You are better off doing an MLM and working a night job at Wendys. Yes, its grueling and ugly work but at least its morally clean.

But what do I know.....

Im keeping my pants on and have plans to slug it out in this cesspool. I had no idea my state was going to completely come undone. The longer I look at it the worse it gets. I can't take looking at another dilapidated house for sale.

I am looking for the new saviors of this state.

Are The Film Makers For Real?
Are there really flimmakers coming to Michigan? WIll they be able to save this state? Is that a real thing or some twisted media generated fantasy. I met a lot of these "film dudes" and let me tell you something. Its no big bargain. After living in New York City, (The art capital of the world) and Chicago I ran into a lot of media people. The clowns I met in Michigan, (and Yes, I used the word clowns you heard me), I do not feel that these individuals are really the real deal we were expecting. The folks I have met are not literate about film. They have no point of reference when it comes to.... anything, no timeline of directors, genres or anything and yet..... we are supposed to have faith in them.

Thats scary as hell.

I hope the alternative energy people are real. I know that it is next to impossible to get funded for anything. I don't want to hear about publicly traded companies at this point. I am looking for something substantial.

There has to be something substantial coming out of Metro Detroit.

That train is looking better and better to me all the time. Unless something explodes in our city streets, I may be tempted to jump on one.

Posted by Ted Cantu, April 19, 2010

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As a marketer working in Detroit you have a couple of options. You can leave or you can stick around and try to find something to sell. Finding something to sellin Michigan is actually pretty easy. With so many companies going out of business and all of your major news media getting flushed down the toilet it becomes apparently clear. Everything you lay your eyes on is for sale. Worse, there are no jobs. So your choice at the end of the day is obvious. Sell or get thrown onto the street.

The homeless in Michigan actually do not have it as good as the media claims. The way they push the homeless off the streets and into the cold world they have only one place to go -- the library! Ironically, entrepreneurs really don't have any safe havens either. They have the library and the book store. I happen to like using the Borders bathrooms because you don't need a key to enter it unlike Barnes and Nobles. You can always count on Starbucks too. But the prices there may be a little too high for typical homeless fare. Maybe they can afford it. Who knows.

I never asked them.

By the time I publish this you have a lot of marketing gurus biting the dust - alas -- the Dan Kennedy GKIC group out of Michigan.. Entrepreneur Magazine has recently published an interesting cover story on how to give up in the corporate life, scrap your resume and how to start selling on the street. It comes at a good time in our history. The entire economic fabric of our country, the once great and mighty America -- is falling apart at its seems. Maybe its karma or maybe its time. Either way, everything we know about how to make money in this country is changing.

So you may as well sell something. Nobody is hiring in Michigan. 30,000 people leave here every month. Even though things are horrifying I find it interesting how real estate professionals are pretending that we are in a buying frenzy. They talk in terms of "limited availability". Every house you look at is either for sale or is vacant. The conditions here are very frightening.

Revolution is not far. How much of this shit is the American people going to put up with?

Posted by Ted Cantu, (YES, THAT CANTU) on April 19, 2010

MALCOM MCLAREN - RIP - 2010



"The Death of Innovation Only Screams For More...."
Goodbye Malcom McLaren - UK Innovator of Style, Viciousness, and Grace

The mad genius who brought you the Sex Pistols is dead. In a simple one page blurb and a two second plug on CNN he exited our psyche. Malcom McLaren is now in some other world. But he was always in some other distant world. Often called the creator of the Punk Rock movement - McLaren had an eye for fashion, pop culture, and utter and complete mayhem.

In his short 64 years he brought the world many things including sex and bondage wear, topical and headline stealing rock and roll acts including Sid Vicious, Johnny Rotten and Bow Wow Wow. Malcom was also responsible for one Adam Ant and for the oncoming BBC inspired.... MTV.

There is a great misconception in this country that MTV and the USA experienced a British Invasion in the early 80's. But nothing of that was the truth. American's were behind in the video market so early New York based MTV had nothing to show except European based rock music including INXS, Depeche Mode, Adam Ant, Human League, PIL and many more... Without that proper planning the entire "Alternative movement" would have never happened. Michael Hutchence and crew would have never seen the light of day.

Malcom disappeared from the music scene as major record labels latched onto the punk sound and other genres of rock music emerged. The ten years surrounding punk rock has scared collegiate psychologists, socialogists and other academics for creating an entire generation that thinks for itself.

"You Don't Need Permission For Anything!"


MTV did not hold onto that fiery vision for very long. Long after it had established itself. The powers of Viacom slacked off to a less confrontational vision that included rap music and reality based television. It opted for the lowest common denominator to keep the advertising dollars flowing in. And this was how Americans lost their vision for new music, bold culture, and confrontational entertainment. Eventually over time, the shocking new vision that was once MTV has subsided into a low grade commodity.

The record labels that came forth from the days of McLaren have included Slash, Virgin, Twin Tone, Two Tone, IRS, and many more. Oddly, the initial shock of the mock British Invasion has left an indelible presence on the radio networks. Many of them still pay homage to that innovative sound decades after its debut. Notice how many of these stations are slow to bring forth any new sounds. They are still warbling in past glories and early hits. Worse, many corporate office parties will still hold "80's night" as if it was just a phase.

It was in a sense. It was a corporate phase and later this music was passed over in a corporate decision. The BBC and the UK pop movement is something that has not shown any signs of slowing down. It is still going on to this day. The only thing that is different is that the American market is just not as plugged into it as it once was. Bye bye Buggles, so long Buzzcocks.

Hello Toby Keith.

Posted by Ted Cantu, STILL AN INNOVATOR - in Metro Detroit, Michigan, 2010.

Sunday, February 28, 2010

500,000 Jobless People Hit Our Michigan Streets - TODAY~!

ITS OFFICIAL

For anyone who is keeping score with the Michigan economy. Today marks a milestone. 500,000 people have lost their unemployment benefits from the state and are SOL. I have given up on looking for "work" in this state years ago.

The conditions are lopsided and many unfortunate people are out of options. This comes at a very bad time. As I write this more newspapers are collapsing. More companies are wondering what they are going to do in weeks to come.

NPR reported that the state is cutting off the funds for unemployment benefits. Many of these people were on extensions.

20,000 people are leaving this state on a monthly basis.... ?? Are these numbers correct? Right now I have heard this rumor.

Posted by Ted Cantu, Master Online Marketer - Sales Copy Expert - Detroit, Michigan

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