I was reading how an Internet lead is lost in 4 hours if not followed up. The online car buyer will actually go to your site and look around and even fill out your customer contact form. What happens next is incredible. The lead will often go unnoticed by the web staff and this gets lost in the shuffle.
A surprisingly large number of these leads will go on to another dealership and make a purchase. The percentage of prospects who actually do this is close to 50%. If the lead can somehow get re-routed back to the dealership and in the hands of an attentive sales person some serious magic can happen. This is where Web 2.0 can make a serious difference. Here is something I found online...
"TROY, Mich. (January 21, 2009) -- Today Saleztrack, a premier provider of dealership Internet lead management (ILM) software and CRM software applications, announced an exclusive partnership with automotive intelligence market leader R.L. Polk & Co. that allows dealerships to increase sales from Internet leads by 24 percent within 90 days. Saleztrack utilizes Polk Lead Scoring in its recently released Digitrack -- the industry’s newest and unmatched ILM technology -- to help auto dealers “prioritize and pursue the very best Internet leads first,” according to Saleztrack CEO Bill Lloyd
“Polk Lead Scoring significantly enhances our Digitrack product and enables dealers to easily qualify their Internet leads and gain a competitive advantage, resulting in more Internet leads converted into sales,” said Lloyd. “This is a great partnership and addition to Saleztrack’s web-based CRM software.”
"Sourcehttp://www.saleztrack.com/news/crm_software_solutions_company_teams...
The benefit of utilizing a Web 2.0 CRM software solution is that it can handle muti step lead followup. It accomplishes this through email texting, voice broadcast, automated email deployment and much more. It allows the seller to tend to other customers and new business while taking care of the prospects simultaneously. Both end up coming out looking like a winner. Plus the number of cars that have been sold through this process have been somewhat astonishing.
I have found some more information as to real case studies at this address:http://1autodealership.com/
This is an interesting factoid of information from this site..."
55% OF ALL INTERNET LEADS BUY!
25% BUY WITHIN 10 DAYS!
68% BUY WITHIN 90 DAYS!
32% BUY AFTER 90 DAYS! "
I find these numbers pretty interesting. More and more of the Internet generation is turning to the web now to do their car shopping. Often times they want to fill out a subscription form on your site to get more information. Converting that into an actual cash paying customer can be quite a task. It requires the right type of followup.Web 2.0 is the missing link in this process and Saleztrack has it.
You can get on the no obligation demo call and get more information athttp://1autodealership.com/
Nobody has a system like this on the market and the testimonials they are recieving have been incredible.
Posted by Ted Cantu on Jan 30 at 11:46. You can find more information on this company at http://www.saleztrack.com and you can get on the special call to boost your auto sales at http://1autodealership.com
Saturday, January 31, 2009
Tuesday, January 13, 2009
Friday, January 09, 2009
Itunes Desperate Move
HACKED !!
Thats what my bank account said. The finger pointed right at Apple Itunes -- they had my credit card on file and they had my password. And .... this was really interesting. They changed my username by one letter. Then they depleted my bank account.
Those cats at Itunes are SLICK.
They are smart criminals like that.
So I handed this information over to my bank and got this whole matter stirred up. I had the money back in my account within 30 days. It was a major pain but in the end it was totally worth it to get a little sanity back in my world.
My thieves gave me a word of advice. Maybe you could use this too. They told me to never leave my credit card on file for automated withdrawl. They also told me to always use the Apple Itunes gift cards whenever I wanted to buy music.
Thanks guys.
I still reported you to the Federal Authorities. I am also filing a claim against Apple for causing me inconvenience and grief.
Created by Ted Cantu, Ex-Itunes member and creator of the "30 Day Total Business Makeover".
Thats what my bank account said. The finger pointed right at Apple Itunes -- they had my credit card on file and they had my password. And .... this was really interesting. They changed my username by one letter. Then they depleted my bank account.
Those cats at Itunes are SLICK.
They are smart criminals like that.
So I handed this information over to my bank and got this whole matter stirred up. I had the money back in my account within 30 days. It was a major pain but in the end it was totally worth it to get a little sanity back in my world.
My thieves gave me a word of advice. Maybe you could use this too. They told me to never leave my credit card on file for automated withdrawl. They also told me to always use the Apple Itunes gift cards whenever I wanted to buy music.
Thanks guys.
I still reported you to the Federal Authorities. I am also filing a claim against Apple for causing me inconvenience and grief.
Created by Ted Cantu, Ex-Itunes member and creator of the "30 Day Total Business Makeover".
Friday, December 19, 2008
Internet Dental Marketing Takes A Hit - Part 2
As Internet presence you need to exhibit some sense of control. And it is hard to get a grasp on Internet dental marketing when your formatting is limited. I actually prefer to either get a template to work out of that I purchase from a web company that I can upload myself to a blank hosting account. I want to be able to manipulate the HTML to have it speak directly to search engine spiders. I also would be open to manipulate the entire HTML pages from scratch if I had a choice. Buying a pre-fabricated solution from a phone company would seriously be my last choice in the world of Internet marketing. I would demand that I have this level of sophistication and control from my web site for one very simple reason.
Search Engine Spiders Travel Through Hyperlinks
To put things bluntly search engine spiders travel through hyperlinks looking for very specific keywords and conditions. I prefer to think of them as ticks hopping from one infected dog to another looking for a new host. This is the true nature of the search engines. There is a cohesive process involved that in dental organizations fail to recognize it. But that is their loss. Your customers are fickle and are looking for very specific things and do not necessarily want to do business with you. Your prospects are really in search for information.
I have come to the conclusion that nobody really goes online to buy stuff. We have become an information hording civilization and this is nowhere more true than the Internet. The sites that offer the least amount of information stand to lose on two levels. One, the search engines will give you a low page rank and not take you very seriously. Two, your customers will get bored with your online offerings and choose to find another online dental presence that will answer their questions.
In the end, nobody really cares that much about your staff or that you love people. I have found that your online prospects are really self serving characters after all. They want to know the big burning question and that is, "What's In It For Me?".
There are certain stop words that search engine spiders see and that spells out bad news for your web site. If you do not have the right structure in your site then it is not going to be able to be crawled through very effectively. In addition if you have to wrong long tailed keywords in your site you can pretty much forget about attracting traffic.
This stuff is so touchy.But that is the what you need to know when you do Internet Dental Marketing.
Ted Cantu posted this on Dec. 20 at 8:58 PM. You can find his dental marketing magic at http://www.tedcantu.com
Search Engine Spiders Travel Through Hyperlinks
To put things bluntly search engine spiders travel through hyperlinks looking for very specific keywords and conditions. I prefer to think of them as ticks hopping from one infected dog to another looking for a new host. This is the true nature of the search engines. There is a cohesive process involved that in dental organizations fail to recognize it. But that is their loss. Your customers are fickle and are looking for very specific things and do not necessarily want to do business with you. Your prospects are really in search for information.
I have come to the conclusion that nobody really goes online to buy stuff. We have become an information hording civilization and this is nowhere more true than the Internet. The sites that offer the least amount of information stand to lose on two levels. One, the search engines will give you a low page rank and not take you very seriously. Two, your customers will get bored with your online offerings and choose to find another online dental presence that will answer their questions.
In the end, nobody really cares that much about your staff or that you love people. I have found that your online prospects are really self serving characters after all. They want to know the big burning question and that is, "What's In It For Me?".
There are certain stop words that search engine spiders see and that spells out bad news for your web site. If you do not have the right structure in your site then it is not going to be able to be crawled through very effectively. In addition if you have to wrong long tailed keywords in your site you can pretty much forget about attracting traffic.
This stuff is so touchy.But that is the what you need to know when you do Internet Dental Marketing.
Ted Cantu posted this on Dec. 20 at 8:58 PM. You can find his dental marketing magic at http://www.tedcantu.com
Internet Dental Marketing Takes A Hit - Part 1
I recently looked into some of the top cosmetic dental groups in my immediate area. As a direct response marketer I couldn't help but notice how clueless some of them were when it comes to online marketing. One common problem that was obvious to me was the fact that many of these Dental web sites had come from the phone company.
These sites in particular offered many new challenges and several interesting problems. First, they were almost impossible to manipulate for the search engines. The HTML included in these sites are pretty basic and they were very limited when it came down to the nitty gritty.
Whats The Deal With Meta Keywords?
Are meta data keywords important? A lot of people in the know say they are not that important. I have seen negative articles written about this topic in tech publications such as, "Web Designer" magazine. We have tested the arrangement of this type of material in my studio and found some rather interesting points of interest. If you do not arrange them in a certain order you will botch up the description of your web page on the SERPS, (Google search engine result pages). The search engine spiders will jump down and grab a hold of the first bit of text it can. If that bit of text happens to be, "Closed on Sundays" then your web site page will look rather unspectacular online. It will read something like, "Welcome to Smith Cosmetic Dentistry - Closed on Sundays". There is very little chance that your page listing is going to get clicked on anytime soon. There would be the missed opportunity to truly sell your services.
Example: "Welcome To Smith Family Dentistry - Cosmetic Dental Surgery Is Here and Brings Relief to S.E. Michigan".
I can list two sentences inside the description and this is my chance to REALLY sell the dental company. Sadly, a lot of dental practices do not do this because they lack the basic knowledge to do so. I honestly believe that the description section is the absolute best place to sell your services. In fact, it is important to treat this area like you would treat direct mail. This serves a double purpose. On one hand it is there to really deliver a preview to your online prospect. It should entice them enough to click on the above blue link, (Title of web page) and open your page.
You want your web page to get opened just like you want your direct mail to get opened. The whole purpose of being out there online is to get seen before your competition just like in direct mail. I do not see this to be any different because the objection is the same.
End of part 1.
Get more information about online Internet Dental Marketing here.....
Posted by Ted Cantu, at 8:45 PM on December 20, 2008
These sites in particular offered many new challenges and several interesting problems. First, they were almost impossible to manipulate for the search engines. The HTML included in these sites are pretty basic and they were very limited when it came down to the nitty gritty.
Whats The Deal With Meta Keywords?
Are meta data keywords important? A lot of people in the know say they are not that important. I have seen negative articles written about this topic in tech publications such as, "Web Designer" magazine. We have tested the arrangement of this type of material in my studio and found some rather interesting points of interest. If you do not arrange them in a certain order you will botch up the description of your web page on the SERPS, (Google search engine result pages). The search engine spiders will jump down and grab a hold of the first bit of text it can. If that bit of text happens to be, "Closed on Sundays" then your web site page will look rather unspectacular online. It will read something like, "Welcome to Smith Cosmetic Dentistry - Closed on Sundays". There is very little chance that your page listing is going to get clicked on anytime soon. There would be the missed opportunity to truly sell your services.
Example: "Welcome To Smith Family Dentistry - Cosmetic Dental Surgery Is Here and Brings Relief to S.E. Michigan".
I can list two sentences inside the description and this is my chance to REALLY sell the dental company. Sadly, a lot of dental practices do not do this because they lack the basic knowledge to do so. I honestly believe that the description section is the absolute best place to sell your services. In fact, it is important to treat this area like you would treat direct mail. This serves a double purpose. On one hand it is there to really deliver a preview to your online prospect. It should entice them enough to click on the above blue link, (Title of web page) and open your page.
You want your web page to get opened just like you want your direct mail to get opened. The whole purpose of being out there online is to get seen before your competition just like in direct mail. I do not see this to be any different because the objection is the same.
End of part 1.
Get more information about online Internet Dental Marketing here.....
Posted by Ted Cantu, at 8:45 PM on December 20, 2008
Monday, December 01, 2008
Video Mini Sites With Muscle
What Do You Do With A Runaway Hit?
It used to take nothing short of a modern miracle to get any kind of exposure on Google. But now with a few smart tactics it is possible to get real recognition in little time. I am grateful for the multiple video search engines that are out there. The web has been getting more visual for months but lately this phenomenon has exploded.
Here is a sample of why I like web video....
http://www.1michigandentist.com
Thanks to web video you can now build a site that will get noticed. I like using web 2.0 video because it has multiple lifeforms. In short, I like web video because it lives on Iphones, Ipods, mobile devices, web sites, blogs and even in ebooks, (if you got the know how....). This can be a pretty powerful thing.
The other reason why I like web video is because it pre-sells my clients. I am usually up for not having to cold call people or do a hard sell in person. Pre-selling allows you to pretty much avoid the whole classic Tom Hopkins approach to selling. I noticed that even my closings are different from days of distant past.
Check out the mini site.
Its a good way to go.
Ted Cantu posted this on Nov. 30, 2008 at 12:43 AM
It used to take nothing short of a modern miracle to get any kind of exposure on Google. But now with a few smart tactics it is possible to get real recognition in little time. I am grateful for the multiple video search engines that are out there. The web has been getting more visual for months but lately this phenomenon has exploded.
Here is a sample of why I like web video....
http://www.1michigandentist.com
Thanks to web video you can now build a site that will get noticed. I like using web 2.0 video because it has multiple lifeforms. In short, I like web video because it lives on Iphones, Ipods, mobile devices, web sites, blogs and even in ebooks, (if you got the know how....). This can be a pretty powerful thing.
The other reason why I like web video is because it pre-sells my clients. I am usually up for not having to cold call people or do a hard sell in person. Pre-selling allows you to pretty much avoid the whole classic Tom Hopkins approach to selling. I noticed that even my closings are different from days of distant past.
Check out the mini site.
Its a good way to go.
Ted Cantu posted this on Nov. 30, 2008 at 12:43 AM
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