“Ignoring The Chain of Command – Insights to 2008 Internet Marketing”

I had a meeting with my coach the other day. We were looking into the possibilities of what I wanted out of 2008. I immediately blurted out that I wanted to put more of my marketing into systems that would generate more income.

He said it was a good answer.

The idea of putting your marketing into profit generating systems should be your goal too. It is rare for someone on the Internet to plunk down $2,500 or more right off the bat with little or no credibility. It takes a while to build up this type of rapport with people. That is why going for the big guns right away online is a foolish move.

Managing your profit funnels into smaller channels is a much smarter way of handling your marketing situation. Imagine the customer’s point of view when they come to your site. They want to get into your site and walk out with as much free information as possible.

It’s difficult to get a commitment when you throw everything at them at once. Worse, if you have only 5 pages to work with it is going to be harder for you to compete against so many other web pages out there. To be king of the heap you need to be strategic.

Keep in mind now that there are at least 7 different types of search engines out there……
You can read my article on the subject here….

Grab my Internet Marketing Article Here....

Happy marketing…

Psst…. Happy 2008 Too!

Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on www.podomatic.com you can listen to it here… http://911copywriter.podomatic.com

New Picks From Frank Julian

http://www.freedomroadtrading.com

Posted by Cantu on Dec. 6, 2007

Internet Marketing Secrets Podcast

Click here to get your own player.



Cantu gives you the best of online internet marketing, direct marketing secrets, podcasting and blogging advise and much more. There are some great software reviews on here.....

Posted by Cantu on Oct. 27, 2007

MLM Online Marketers Kick Me In The Gut

"I'm setting up my retirement in six months!"
"I'm getting my second dream home in 8 months"
"I'm only doing this because my husband is a millionaire and I'm bored"

I hear it all.

And the more I hear the more amazed I am. Not that this type of talk is not amazing. Far from it. In fact I find the whole report very fascinating. But you see, I am a web guy first and foremost whether I like it or not. I can see right through these MLM sites. I know for a fact they hardly rank in their geo centric market place, (and I include real estate sites in this category).

I can read the code. And that is something you never want to fool around with from an SEO standpoint. They can tell when you are covering up or bluffing.

Still, I am amazed that these groups can get any action off of their sites whatsoever. I have come across some really BAD ones that are crammed with javascript and flash, (things that bots cannot even read when they index your site). I have seen a lot of poorly constructed sites that have no sign up window or explain the site very poorly from a search engine perspective. The keywords are great but they are often stuffed into the meta tag with no sense of what is right or wrong. I find this approach very terrifying.

THE BROCHURE SITES
Most of these sites are there for one reason only. They are there to show others how great they can be. They are selling the dream. And by the way that is one thing that you can sell over and over again even if you have nothing else to sell. Although its getting a bit tough to sell it these days with the ongoing war and humbling job scene. The "lifestyle" isn't enough to motivate as much as it could in the early 2000's.

I am baffled how people can buy into these business opportunities and get these sites that attract little traffic. Then when you add the number of restrictions that the individual has when it comes to marketing their products it gets even more unsettling. So for the most part because of the rules of whatever MLM group they are in these sites do nothing but sit out there. Sometimes people stumble upon them but this is becoming rare lately.

If too many of these sites show up in one area Google does a dance and these sites disappear overnight. The Jagger Dance of last summer proved that.

So who is fooling who here? It takes a lot to get noticed online and to remain visible. These sites just do not have what it takes.

Posted by Cantu on Oct. 26, 2007 at 10:52 PM

Free Copywriting Secrets - Channel

I still get confused looks when I tell people I am a copywriter. Straight away we get into converstations about intellectual property and other things. I am often asked to create patents on logos and secure trademarks for all sorts of things.....

But COPYWRITING is different than obtaining a copyright.

This is salesmanship in print. Nothing more. This is a grandiose way of selling ones goods. And sadly its a dying art in some circles. But you need effective sales copy to drive traffic and sales and make your offers more compelling.

Now to make things simple we put all of these clips in one easy to find location.....

http://youtube.com/profile?user=tedcantu1

Enjoy!

Cantu posted this on Oct. 24, 2007 at 9:31 AM

Seth Godin's Theories Come To Life

RETHINKING THE IDEA VIRUS

The other day I was looking for my copy of "The Idea Virus". I had read this thing a couple of years ago. I was put off to an extent because some of the ideas were pretty advanced. I was convinced that I had to hook up with a programming super genius to make some of these creations really take off.

The concept behind this book of course was to create something powerful -- a virus if you will. This virus would pick up momentum and create a powerful windfall of profits. In this ideal situation the customers would do all the talking for you and in a sense take care of your advertising. Your services would then be the "talk of the town" and your name would jump from one consumer to the next.

Word of mouth taken to a whole new level.....

I never had faith in the ol' fashion "Word of Mouth" on its own. I always felt it needed a little help. Godin talks about an amazing service that works on cell phones. Where you find something cool you want to experience like a museum or a restaurant and you get it on your phone. When you go to tell someone else about it you just point your phone to another phone and it points that person to download the software so they can experience this service. He called that "working in the smooth".

IS VIRAL MARKETING PERFECTED?
I always had a fascination with Viral Marketing due to the fact that it was a pretty powerful concept. There wasn't a whole lot happening with off the shelf software at the time to support it. I liked the idea of having a piece of media that would fish around online and promote your company at the same time. For the most part that is happening with blogging and podcasting.

On another level there is something that you may want to look into. Ebook marketing is old and done to an extent. There are many better advanced strategies and techniques that seem a bit more appealing. But to take ebook marketing to the level where Seth takes it is an tempting possibility. There is a lot of room here for growth.

http://www.marketingtips.com is a great web site to check out. It is Corey Rudl's company. Rudl was the cutting edge Internet genius of the late 90's. His answer to ebook marketing really holds the Godin vision close.

The answer is Ebook Pro.... a virtual ebook that you can capture viewers contact information before they even try to open it. This is a very powerful strategy. When you consider that you can get a lot of these out there in circulation.

The ebook is tied into a database for you online. Before your prospect can view the downloaded ebook they must give you their contact information before the book will open. You in turn then can view the database to see who has signed in. This is a very clever way to trap customer information. When I found this software and its sneaky approach I was reminded of what Seth said about, "Working in the smooth". That is to say in order for anyone to participate in this process the end user would have to find that experience relatively easy.

I was relieved to see these new technologies becoming more easier to use. Viral Marketing is getting to a very unique place in our culture where the market can pick up your marketing messages and distribute them.

We weren't quite there 24 months ago. I know because I called several firms and tried to get some Viral Marketing created. Back then I got a big run around and insufficient answers.

Now I can do it. And you can do it too.

Posted by Cantu on Oct. 2007 at 10:39 PM