Saturday, October 20, 2007
REBEL MARKETING - GREEN SCREENS - AND IPODS
"Here Is A Crash Course In Rebel Marketing"
Why wait for a web studio to make you famous or put you on the map? I am giving you the permission to go out and do this yourself. We blaze through this clip in five minutes and give you the dirt - no filler - this is what you need to do to get your videos out into the populace!
We also go into web rankings and how to use effective sales copy.
Yeesh !!!
That is more than you get out of a typical 40 member boardroom meeting for crying out loud. I really deliver the goods here and hold nothing back. So for all you direct marketers out there who are looking for the next level I hope you enjoy it.
Posted by Cantu on Oct. 20, 2007 at 8:23 am
Friday, October 19, 2007
REBEL MARKETING - DO IT YOURSELF NARROWCASTING
Cantu is back with the second installment for Rebel Marketing......
Ted Cantu posted this on Oct. 19, 2007 at 11:32
Thursday, October 18, 2007
The Profit Hustle
ROPE EM' IN
In the 70's Muhammed Ali had an effective strategy called, "The Rope-a-Dope" where he would lie on the ropes until his opponent would strike repeatedly tiring himself out. This way the boxer could conserve energy and then lunge back and knock the other guy skyward. For Ali this tactic worked and he made it famous. Today its considered somewhat of a boxing "sin".
The Rope Em In strategy is an effective one to pull online. You see just like ALI you never let your prospect get too far. In fact you want to keep them into the cyberworld that you created. This is a very powerful thing to do if you put in the right components.
I GOT SUCKERED
The other day I went to find some powerful coaching materials online. Little did I know that I was walking into a trap. You see this mentor had EVERYTHING I was looking for under one roof or so I imagined. But what he did was something very few of us do effectively.
Everytime I bought something I was taken to a thank you page. On that page was a link to something else I wanted that was related. This went on for about 8 pages deep. Lets just say that I purchased a lot more than I expected to. I could have found these pages on the web individually and if put in that situation I may not have purchased anything. But since I was on a theme and a mission I was in the "mood" to get more than I needed.
A lot of us could benefit financially from this type of thinking.
The ebooks that I recieved from this merchant was riddled with hyperlinks to products that were related. Needless to say I wanted them all.
So what this marketer did was effectively put an iron gate around me. Once I got in his ring he kept me roped in till I purchased more products. I was upsold at every turn. This could be a very effective thing for you to do. Keep in mind that you do not have to have everything contained in the same site. You can have your prospects bounce around from multiple sites.
More on this later.....
Posted by Cantu on Oct. 18, 2007 at 7:56 AM
In the 70's Muhammed Ali had an effective strategy called, "The Rope-a-Dope" where he would lie on the ropes until his opponent would strike repeatedly tiring himself out. This way the boxer could conserve energy and then lunge back and knock the other guy skyward. For Ali this tactic worked and he made it famous. Today its considered somewhat of a boxing "sin".
The Rope Em In strategy is an effective one to pull online. You see just like ALI you never let your prospect get too far. In fact you want to keep them into the cyberworld that you created. This is a very powerful thing to do if you put in the right components.
I GOT SUCKERED
The other day I went to find some powerful coaching materials online. Little did I know that I was walking into a trap. You see this mentor had EVERYTHING I was looking for under one roof or so I imagined. But what he did was something very few of us do effectively.
Everytime I bought something I was taken to a thank you page. On that page was a link to something else I wanted that was related. This went on for about 8 pages deep. Lets just say that I purchased a lot more than I expected to. I could have found these pages on the web individually and if put in that situation I may not have purchased anything. But since I was on a theme and a mission I was in the "mood" to get more than I needed.
A lot of us could benefit financially from this type of thinking.
The ebooks that I recieved from this merchant was riddled with hyperlinks to products that were related. Needless to say I wanted them all.
So what this marketer did was effectively put an iron gate around me. Once I got in his ring he kept me roped in till I purchased more products. I was upsold at every turn. This could be a very effective thing for you to do. Keep in mind that you do not have to have everything contained in the same site. You can have your prospects bounce around from multiple sites.
More on this later.....
Posted by Cantu on Oct. 18, 2007 at 7:56 AM
Sunday, October 14, 2007
Setting Your World Stage - Who Are You OPTING IN?
When Entrepreneur Magazine published its historic Blog issue a year ago my colleagues barely blinked. It appeared that this whole concept of getting an instant following was a bit too lofty of a concept to really grab onto. But that did very little to disuade me. I was hooked.
The title read.... "Blogging For Dollars" and it literally had captured my imagination. This lead to a lot of companies fumbling around with this concept and many got it wrong. The many blogs that are out there do not take full advantage of the many tools that are out there. Worse they are not connected properly. The RSS feeds that are available are an enormous advantage over email. In fact, the whole thing is pretty inspiring.
WHO ARE YOU LETTING OPT IN?
Getting people to log onto your site is something of a challenge. Then waiting for them to OPT IN on your order form can be painstaikingly slow. The same thing works in the world of the Entrepreneur. You see a lot of them go for the hard sell in their blogs. This is a turn off.
The best way to get people to sign up for what your offering is to give away information. You can give away experience too. Write about things you have tried. Post testimonials. Remember that money is an energy. Its always moving. It loves speed. So you must offer value when you communicate about what you offer.
You will have much better response from the online world if you offer something for free. Think information and saving someone time. This is a huge concept for a lot of people due to the fact that everyone loves short cuts. Why do things the hard way?
BUILDING A BETTER PROFIT FUNNEL
Its easy to sell something to someone IF THEY WANT TO HEAR FROM YOU. That is why working your online marketing campaign has to have a certain degree of you giving information away. This is the one thing that a lot of marketers forget to do. They want to instantly sell you something without giving you a reason why.
The same way works offline. This is why so many MLM marketers are such a turn off. They pound their values over your head and insist that you buy their products. This can really repel your prospects.
Here are just a few things you can do to get to know new prospects:
* Offer information
* Save them time
* Take away some of their pain
* Offer proof
* Offer testimonials
* Show them proven techniques
* Use Video and Audio to prove your point....
That last bullet is very important. Remember that people by nature hate to read. There is a statistic out there that basically states that people hate to read and they are more people who prefer an audio or video message. Take that and use it. Digital web video now is a very good way to get someones attention.
The best part about that is that these will pop up as web site rankings. They will actually appear on Google and Yahoo as page listings. They will also enhance your rankings.....
Posted by Ted Cantu on Oct. 14, 2007 at 5:20 PM
The title read.... "Blogging For Dollars" and it literally had captured my imagination. This lead to a lot of companies fumbling around with this concept and many got it wrong. The many blogs that are out there do not take full advantage of the many tools that are out there. Worse they are not connected properly. The RSS feeds that are available are an enormous advantage over email. In fact, the whole thing is pretty inspiring.
WHO ARE YOU LETTING OPT IN?
Getting people to log onto your site is something of a challenge. Then waiting for them to OPT IN on your order form can be painstaikingly slow. The same thing works in the world of the Entrepreneur. You see a lot of them go for the hard sell in their blogs. This is a turn off.
The best way to get people to sign up for what your offering is to give away information. You can give away experience too. Write about things you have tried. Post testimonials. Remember that money is an energy. Its always moving. It loves speed. So you must offer value when you communicate about what you offer.
You will have much better response from the online world if you offer something for free. Think information and saving someone time. This is a huge concept for a lot of people due to the fact that everyone loves short cuts. Why do things the hard way?
BUILDING A BETTER PROFIT FUNNEL
Its easy to sell something to someone IF THEY WANT TO HEAR FROM YOU. That is why working your online marketing campaign has to have a certain degree of you giving information away. This is the one thing that a lot of marketers forget to do. They want to instantly sell you something without giving you a reason why.
The same way works offline. This is why so many MLM marketers are such a turn off. They pound their values over your head and insist that you buy their products. This can really repel your prospects.
Here are just a few things you can do to get to know new prospects:
* Offer information
* Save them time
* Take away some of their pain
* Offer proof
* Offer testimonials
* Show them proven techniques
* Use Video and Audio to prove your point....
That last bullet is very important. Remember that people by nature hate to read. There is a statistic out there that basically states that people hate to read and they are more people who prefer an audio or video message. Take that and use it. Digital web video now is a very good way to get someones attention.
The best part about that is that these will pop up as web site rankings. They will actually appear on Google and Yahoo as page listings. They will also enhance your rankings.....
Posted by Ted Cantu on Oct. 14, 2007 at 5:20 PM
Saturday, October 13, 2007
Full Green Screens For Michigan Businesses
Looking for a way to promote your business on the web? Want to beat the high cost of television ads? Looking to dominate the search engines for your Michigan business? Imagine taking your product or service and delivering it to the RIGHT PEOPLE at the RIGHT TIME.
Did You Know....
Web video can be seen on Ipods, Mobile Phones, and other hand held devices. And instead of trying to advertise to people traditionally your audience actually comes looking for you? Imagine the advertising model turned backwards and your prospects actually are searching for what you are trying to sell. Sound amazing?
Here is a little more about green screens, web videos and more......
http://seochicago.blogspot.com/2007/10/digital-web-video-when-dancing-bears.html
** Sample above is Best Selling Author, David Newby - "Why Didn't Anyone Teach Me This?"
Posted by Ted Cantu on Oct. 13, 2007 at 10:24 PM
Thursday, October 11, 2007
Squidoo Gets Google Slapped - Does This Affect You?
When abuse becomes the norm the mentality is to take that train to the end of the tracks. One technology suddenly becomes the way to do everything. Its happened with many different things on the web -- MySpace, Flash etc.
So when Seth Godins creation, "Squidoo", took massive hits from Google everyone flipped out. Peoples web site rankings fell short and the one trick pony took a mighty tumble. The sudden slap came without any warning and many sites took a loss in web traffic. This is very similar to the Jagger Dance that took place last summer when Google changed their algorithm.
DO NOT DEPEND ON ONE TECHNOLOGY TO FLOAT YOUR BOAT
This should go without saying. But anytime you expect a technology to be there for you rain or shine you will experience issues. Maybe not in the beginning but be rest assured that technology is a difficult speed changling.
Enough with the preaching - ahem... back to Squidoo. As you can imagine there were a lot of people creating fluff onilne in the form of digital spam like lenses. The whole Lens concept for those new to Squidoo is a sort of personal page that invites participation much like MySpace. The overall effect was one of great alarm. Imagine lots of pages out there in this social network that has nothing but insensitive ads and spam like content. It would take only a matter of time before Google would squash these entries as legitimate page rankings.
There isn't much being said for original content in this arena. Sure there are plenty of honest contributors in Squidoo land. But this whole idea of taking spam content and infiltrating a social network with the intent of clogging up the system is only going to get you so far. Spammers have tried this in the creation of link farming and spammed email messages.
The problem here is that Squidoo can greatly affect ones search engine rankings. If used properly this can be a tremendous asset. If you abuse the system of course you lose it all.
IS IT REALLY A PROBLEM?
Working in a corporate environment invites all sorts of new challenges. One, there really isn't a lot of time to dedicate to the ongoing, fast moving world of online marketing. Sure the bosses are afraid to pay for ones self development in learning the game. There is always the chance that another company with bigger pockets will snatch their prodigys away. The other likely scenario is that the quick thinking pupil will skate off with all this knowledge to the highest bidder or become a competitor.
There are a ton of things you can do to bring in legitimate high rankings. In fact, there are many steps you can put in place and have these systems INTERLOCK and perform like a real internet in your behalf. But this type of thinking requires intelligent thinking and time.
This is a very political time.
If the majority of people are looking to scam the system then that means there are plenty of opportunities available. By the way if your pages are ranking at 85% or over just in Meta Data.... You can seriously knock the cover off the ball in this Internet marketing game. Your competitors will be left reeling in the dust. The trick is to get at this number honestly.
And that takes brains.... and Patience.
Posted by Cantu on Oct. 10, 2007 at 9:35 PM
So when Seth Godins creation, "Squidoo", took massive hits from Google everyone flipped out. Peoples web site rankings fell short and the one trick pony took a mighty tumble. The sudden slap came without any warning and many sites took a loss in web traffic. This is very similar to the Jagger Dance that took place last summer when Google changed their algorithm.
DO NOT DEPEND ON ONE TECHNOLOGY TO FLOAT YOUR BOAT
This should go without saying. But anytime you expect a technology to be there for you rain or shine you will experience issues. Maybe not in the beginning but be rest assured that technology is a difficult speed changling.
Enough with the preaching - ahem... back to Squidoo. As you can imagine there were a lot of people creating fluff onilne in the form of digital spam like lenses. The whole Lens concept for those new to Squidoo is a sort of personal page that invites participation much like MySpace. The overall effect was one of great alarm. Imagine lots of pages out there in this social network that has nothing but insensitive ads and spam like content. It would take only a matter of time before Google would squash these entries as legitimate page rankings.
There isn't much being said for original content in this arena. Sure there are plenty of honest contributors in Squidoo land. But this whole idea of taking spam content and infiltrating a social network with the intent of clogging up the system is only going to get you so far. Spammers have tried this in the creation of link farming and spammed email messages.
The problem here is that Squidoo can greatly affect ones search engine rankings. If used properly this can be a tremendous asset. If you abuse the system of course you lose it all.
IS IT REALLY A PROBLEM?
Working in a corporate environment invites all sorts of new challenges. One, there really isn't a lot of time to dedicate to the ongoing, fast moving world of online marketing. Sure the bosses are afraid to pay for ones self development in learning the game. There is always the chance that another company with bigger pockets will snatch their prodigys away. The other likely scenario is that the quick thinking pupil will skate off with all this knowledge to the highest bidder or become a competitor.
There are a ton of things you can do to bring in legitimate high rankings. In fact, there are many steps you can put in place and have these systems INTERLOCK and perform like a real internet in your behalf. But this type of thinking requires intelligent thinking and time.
This is a very political time.
If the majority of people are looking to scam the system then that means there are plenty of opportunities available. By the way if your pages are ranking at 85% or over just in Meta Data.... You can seriously knock the cover off the ball in this Internet marketing game. Your competitors will be left reeling in the dust. The trick is to get at this number honestly.
And that takes brains.... and Patience.
Posted by Cantu on Oct. 10, 2007 at 9:35 PM
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