Ever notice that some products and services really do the job visually in about 2 seconds? IN other words just looking at the product and what it can do tells the entire story. You don't need a ton of MTV rapid fire machine gun edits to get your message across. One shot will usually get the job done. Its the product that does all the work.
This is EXACTLY what we are looking for in our latest project. We are searching for products that get the message out there while telling a visual story.
Check out this mini clip we did for Color Vanish....
www.colorvanish.com
And watch this amazing product go to work.......
We'll be featuring these clips on our up coming business profiles site.....
Posted by Cantu on Aug. 3, 2007 at 8:46 am
Friday, August 03, 2007
Monday, July 30, 2007
Free Video Profiles - For Michigan Businesses
"OKAY MICHIGAN - Listen Up!! Here Is
Your Chance To Grab A Bit of Fame!"
Cantu and the SEO Search Quest group are on a mission. We are looking for interesting and eclectic Detroit area businesses to include in our video profile web site. The kicker here is that the pages that we create are going to be optimized to bring plenty of attention to all of those who participate with us.
The pages we create will also have links joining our video profile web pages to participant web sites. This means that anyone who partners with us will have higher search engine rankings as a result. Here is the first video clip promoting this unique and unusual service.....
All video clips can be traced to IPOD and IPHONE media.
Cantu posted this on July 30, 2007 at 8:24 PM
Your Chance To Grab A Bit of Fame!"
Cantu and the SEO Search Quest group are on a mission. We are looking for interesting and eclectic Detroit area businesses to include in our video profile web site. The kicker here is that the pages that we create are going to be optimized to bring plenty of attention to all of those who participate with us.
The pages we create will also have links joining our video profile web pages to participant web sites. This means that anyone who partners with us will have higher search engine rankings as a result. Here is the first video clip promoting this unique and unusual service.....
All video clips can be traced to IPOD and IPHONE media.
Cantu posted this on July 30, 2007 at 8:24 PM
Sunday, July 29, 2007
SEO - Seize The Market
The last few weeks have been interesting on the SEO front. There are too many companies out there who just, "Don't Get It". Just last week I delivered a program to a company and watched the face of the decision maker contort from dismay to total mental abandon.
The fear here was the prospect of a new Google algorithm. This is actually a valid reason for not wanting to commit to a search engine optimizaton program.
But what he socked me with next was actually eye popping. He wanted to put more dough into Yellow Page advertisements because he claimed at least it would get into more peoples hands.
WHERE IS OUR YELLOW BOOK?
Our yellow book was delivered during a rain storm. It sat in a plastic bag, unopened, for days on end until just a week ago. From there it was shuffled off into a corner to dry off. It was allowed a home out of sheer sympathy. There it sits waiting to be used.
Maybe one day I will use it if I have time.
My schedule lately has been one that demands instant gratification. If I need something then I need it right away. I cannot wait to get my answer. If I need a map, or directions, or a phone number of a service provider in my area for XYZ I never reach for the Yellow Book.
Either does a lot of our younger generation.
Generation X has limited means in this changing economy and they rarely do things in a predictable fashion. But Generation Y, (the youth generation that came after) has more buying power, are a lot more demanding and carry a more cynical attitude about the world around them. Not only are they a little more edgy but they are impatient. They demand answers at the touch of a button and grew up with Nintendo. Electronic gadgets and Google are all in a days effort for these kids. Chances are they are not going to go digging very deep to find your company in a Yellow Page ad. Forget about that 10% coupon and the hassle of getting a pair of scissors to cut it out. They would rather buy something online.
BEATING OUT 40 COMPETITORS
How do you get around 40 competitors in your field? It is going to be hard to do it with the kind of web sites most franchises have. A lot of franchises operate out of one web site. To find the location for a franchise you have to pull down a java menu. From there you need to get the city you want to do business in and get their web page.
Its amazing to me that many franchise owners, (many of which pay $156,000 or more to be in the franchise) consider this type of set up a "web site".
So doing something intelligent like having a separate web site with a different IP address does not often come up as a solution. This is what is going to set you apart with all your competitors. Take in for consideration that most web sites are not even positioned for Search engine optimization. Most sites come up blank and get a zero percent rating.
You need to have the right guts in your web site to make this happen.
FIND OUT WHERE YOU RATE
Take this simple test and find out how significant you are on the web.
Meta Tag Analyzer tool
** How will you seize the market?
Posted by Ted Cantu, on July 29, 2007 at 8:14 PM
The fear here was the prospect of a new Google algorithm. This is actually a valid reason for not wanting to commit to a search engine optimizaton program.
But what he socked me with next was actually eye popping. He wanted to put more dough into Yellow Page advertisements because he claimed at least it would get into more peoples hands.
WHERE IS OUR YELLOW BOOK?
Our yellow book was delivered during a rain storm. It sat in a plastic bag, unopened, for days on end until just a week ago. From there it was shuffled off into a corner to dry off. It was allowed a home out of sheer sympathy. There it sits waiting to be used.
Maybe one day I will use it if I have time.
My schedule lately has been one that demands instant gratification. If I need something then I need it right away. I cannot wait to get my answer. If I need a map, or directions, or a phone number of a service provider in my area for XYZ I never reach for the Yellow Book.
Either does a lot of our younger generation.
Generation X has limited means in this changing economy and they rarely do things in a predictable fashion. But Generation Y, (the youth generation that came after) has more buying power, are a lot more demanding and carry a more cynical attitude about the world around them. Not only are they a little more edgy but they are impatient. They demand answers at the touch of a button and grew up with Nintendo. Electronic gadgets and Google are all in a days effort for these kids. Chances are they are not going to go digging very deep to find your company in a Yellow Page ad. Forget about that 10% coupon and the hassle of getting a pair of scissors to cut it out. They would rather buy something online.
BEATING OUT 40 COMPETITORS
How do you get around 40 competitors in your field? It is going to be hard to do it with the kind of web sites most franchises have. A lot of franchises operate out of one web site. To find the location for a franchise you have to pull down a java menu. From there you need to get the city you want to do business in and get their web page.
Its amazing to me that many franchise owners, (many of which pay $156,000 or more to be in the franchise) consider this type of set up a "web site".
So doing something intelligent like having a separate web site with a different IP address does not often come up as a solution. This is what is going to set you apart with all your competitors. Take in for consideration that most web sites are not even positioned for Search engine optimization. Most sites come up blank and get a zero percent rating.
You need to have the right guts in your web site to make this happen.
FIND OUT WHERE YOU RATE
Take this simple test and find out how significant you are on the web.
Meta Tag Analyzer tool
** How will you seize the market?
Posted by Ted Cantu, on July 29, 2007 at 8:14 PM
Thursday, July 19, 2007
I SAID IT - THEY SAID IT - "WE SAID IT"
For the last few months I have been muttering about the IPHONE and its amazing possibilities to market. I felt so strong in my convictions that I invested into two soundstages for video work. I eagerly awaited its
coming and now its finally here....
But its nice to see someone else babble about this phenom too! In a recent posting on the DM News Blog there is a nice article there about the IPHONE.
This article goes ONE STEP FURTHER and talks about how companies will have to REDESIGN their sites so they are web phone compatible. Pretty slick eh?
Here... Check it out for yourself.....
Pretty soon companies are going to have to redesign their Web sites to make sure that they are cell phone-friendly and so that everything on the page looks just right on a small screen.
The fact that the phone has the ability to display high-quality video will also attract marketers, as they can market via mobile video ads. A GREAT OPPORTUNITY, considering people tend to respond more to things that they can visualize.
Verizon and Qualcomm also announced a plan to stream live TV to cell phones. This will also push marketers to mobile video ads.
The marketing landscape is changing right under our noses. It is important to understand the changes and to be able to foresee the future. If you can’t, read the news, see what execs and industry followers say.
For the past year or so, I have been writing stories with comments from executives on the potential of mobile marketing. Well the time is here. The iPhone will change everything.
Source: DM News - Click here....
Cantu posted this on July 19, 2007 at 4:44 pm and can be found at www.1seomichigan.com
coming and now its finally here....
But its nice to see someone else babble about this phenom too! In a recent posting on the DM News Blog there is a nice article there about the IPHONE.
This article goes ONE STEP FURTHER and talks about how companies will have to REDESIGN their sites so they are web phone compatible. Pretty slick eh?
Here... Check it out for yourself.....
Pretty soon companies are going to have to redesign their Web sites to make sure that they are cell phone-friendly and so that everything on the page looks just right on a small screen.
The fact that the phone has the ability to display high-quality video will also attract marketers, as they can market via mobile video ads. A GREAT OPPORTUNITY, considering people tend to respond more to things that they can visualize.
Verizon and Qualcomm also announced a plan to stream live TV to cell phones. This will also push marketers to mobile video ads.
The marketing landscape is changing right under our noses. It is important to understand the changes and to be able to foresee the future. If you can’t, read the news, see what execs and industry followers say.
For the past year or so, I have been writing stories with comments from executives on the potential of mobile marketing. Well the time is here. The iPhone will change everything.
Source: DM News - Click here....
Cantu posted this on July 19, 2007 at 4:44 pm and can be found at www.1seomichigan.com
Wednesday, July 11, 2007
GOOGLE GETS READY TO POWER YOU UP!
"DIGG These Email Tools To Add Some Punch"
Its important to watch out what Google is doing. Especially if you are looking to keep your pages fresh and relevant......
** I am surprised to see such incredible news about Google literally fall through the cracks of the people in the know. I mean there are a lot of tools that can be criss crossed with other techniques to create some real PR Bliss in your business.
When Arizona State offered to connect their email with DIGG and Google the public barely blinked an eye. This could be due to the fact that this type of digital technical hybrid "hot wiring" is far too geeky for the public.
Still, its important to keep abreast of this type of innovation when it comes along. Its encouraged me to keep a journal. Some third party web service companies crap out in 12 months and leave you hanging. There are a ton of services I got from TECH CRUNCH that did not live up to their hype in a few months after their debut.
Its great to figure out the relationship of these new emerging tools and to see how they can enhance your online presence.
Cantu posted this on July 11, 2007 at 1:54 am
Its important to watch out what Google is doing. Especially if you are looking to keep your pages fresh and relevant......
** I am surprised to see such incredible news about Google literally fall through the cracks of the people in the know. I mean there are a lot of tools that can be criss crossed with other techniques to create some real PR Bliss in your business.
When Arizona State offered to connect their email with DIGG and Google the public barely blinked an eye. This could be due to the fact that this type of digital technical hybrid "hot wiring" is far too geeky for the public.
Still, its important to keep abreast of this type of innovation when it comes along. Its encouraged me to keep a journal. Some third party web service companies crap out in 12 months and leave you hanging. There are a ton of services I got from TECH CRUNCH that did not live up to their hype in a few months after their debut.
Its great to figure out the relationship of these new emerging tools and to see how they can enhance your online presence.
Cantu posted this on July 11, 2007 at 1:54 am
Monday, July 09, 2007
ONE WEB SITE CANNOT "DO IT ALL"
"I Don't REALLY WANT Much From This World...... Except For Maybe World Domination"This is all in fun of course dear ones !! I am going to do the best I can to keep this light hearted. But honestly, do you really expect to pull a big chunk out of your local market with a spinely five page web site?
This seems to be the rallying cry for anyone who sells these en masse. The poor people who buy them are being seriously misled. It is virtually impossible to create any type of long lasting impression off a web site that only has five pages and no contact information. I see a lot of these sites being sold through telecom groups, phone companies and MLM type people.
Its hard to get all the goods.... But lets face it with the way things are changing all over its hard to distinguish what those goods are. If you want to create some real impact with your audience then you need to figure out how to best reach them.
Check this out....
http://1seomichigan.com/3.html
Check out these types of sites and Internet marketing samples. You cannot get these same types of results from a web site that just merely showcases a phone number. It has to be more than a glorified electronic business card......
Cantu posted this on July 8, 2007 at 1:31 am
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