"What Makes You So Sure People Are Searching For Your Products Online?"
After a brief but relevant discussion we have scaled our efforts back a bit with Search Engine Marketing, Our topics have become more sharply honed and our keywords have been toned up quite a bit. We are still excited but our methods have become more calculated......
Ah... let me back up a bit.
It seems a few days ago one of my partners was convinced that everyone was looking for his services. He sells amazing high end products to upscale salon owners.....
But the keywords that we used had other conotations.
** Schwarzkopf Hair Products = General Norman Schwarzkopf
** Color Vanish Hair Care = Color Varnish, (as in wood stain)
ouch......
A lot of people are looking for Gen. Schwarzkopf in Michigan according to the keyword search engine directories. This adds up for a little confusion. To make matters more confusing there are a lot of home owners out there that own elaborate decks alongside their homes. They are in the market for wood stains and color varnishes....NOT COLOR VANISH FOR HAIR......
I was somewhat dumbfounded when I looked over at the results. The number of people out there who were searching these terms for our products were very small. We needed to tap into specific keywords and phrases that people were actively using to find our goods and services.
Getting A Better Keyword Researching Tool
WordZe is the latest in search engine keyword research. This is a little more expensive than its competitors but its a nice toolset to have in your back pocket. It is worthy of its price and can cut through the clutter of irrelevant keywords.
At a closer look we were a bit stunned to learn the following:
* Hair = The keyword hair had 630,000 possible competing web pages
* Beauty Salons = This keyword had 53,000,000 competing web pages
That means to compete in these highly competitve searches we have to beat out 630.000 in our competition! This is not going to be easy to do if we are just doing the bare minimum and using these keywords in very expected ways.
We had to find out angles in our sales copy using keywords that centered around these topics. You see, we do not have to actually use THESE keywords to talk about our subject matter at hand.
We can still introduce our Color Vanish product to beauty salons who are:
* Looking for another revenue source
* Salons looking to add another service to their menu
* Beauty salons who are looking to offer unique services in their geo target area
**** This product by the way actually strips out the artificial color out of the hair. This is an amazing hair color care product and you have to see it to believe it. It is such a unique Michigan beauty salon service that it needs to be experienced on a personal level. Not every salon is going to go for it. That is part of its charm. We are banking on that so that key salons will jump on this amazing financial opportunity. Its an excellent way for a salon to become UNIQUE in its own marketplace.
By using this strategy we are going to stand apart from our competitors.
That is how you want to use your keywords. There is little point at going out of your way to blend into a highly competitive keyword category.
The last thing you want to do is become irrelevant or invisible.
Ted Cantu posted this on May 13, 2007 at 10:49 pm and can be found at http://www.1seomichigan.com
Sunday, May 13, 2007
Friday, May 11, 2007
Blogmania: "I Believe In The Age of the Uber Network"
"The Secret To Great Rankings Includes Having A Great Blog Infrastructure"This week I was in NYC. I was there for 5 bustling days - hopping cabs, jumping down subways and in and out of meetings - it was good to be back.
I hit a couple of great bookstores along the way in Borders near Madison Square Garden and Times Square. I covered about 12 books before I found a couple on Blogging that I thought would be useful. None of these books on RSS or Blogging really nailed down the concept of.... UBER BLOGGING.
What on earth is that you say?
This is a concept that i have recently come to grasp. There are so many sites out there that do not embrace the full community concept of blogging or what it can do. There are a few references to building super UBER social networks for your Blog in the book... Clear Blogging.
You can find the book here....
The Clear Blogging Blog....
There are some funny anectdotes on here about blogging and lot of it is well known information. But if you want to find out about how to create and tap into super social networks there is a really interesting chapter on it in here. The authors name is Bob Walsh........
The particular areas of UBER BLOGGING as I call it involves the instant addition of 5,000 - 10,000 NEW fans who are absolutely wild about what you are selling or discussing online. These are FREE organic hits to your web sites and blogs. And this is daily. This is not paid traffic.
But that still is not enough for me. I wanted more.
I went through the entire database at Borders and quized the staff over a potential BLOGGING BIBLE for Crikeys sake but to no avail. I needed a lot more.
The bottom line here folks is that there aren't TOO many shortcuts when it comes to creating an power surge of inbound traffic overnight. There are lot of tactics that are getting ignored rather quickly such as link buying... and excessive reciprocal link trading. These are great ways to get your site blacklisted if you are not careful. But by setting up power structures of multiple blogs that feed information to eachother would be a brilliant way to go.
Walsh's Book Says There Are NO SECRETS
I disagreed with this statement as soon as I read it. There ARE secrets. There are MANY secrets in fact when it comes to getting good rankings and positioning on the web. That secret lies within your web presence and its ability to get connected to the right niche markets online. There are social considerations you need to look at too such as DIGG.
In that list I also want to add:
* Creating new tools and toys for cool boys and girls -- from API's
* WIKI's
* Sticky Web 2.0 material
* Geek attraction
Your goal in business should be to attract as many geeks and cash spending enthusiasts on your subject. Encourage it. Don't be dry. And you shouldn't be too shy about it. You need to kick up their enthusiam. Which is why copywriting should be in your kit bag of great aresenal.
Does it always boil back down to copywriting?
Yes, in most cases.
We want to introduce our products and services into powerful hyper kinetic infrastructrures. This is the way to do it.
Posted by Ted Cantu - on May 11, 2007 at 5:57 am. Cantu can be found at http://www.1seomichigan.com
Friday, May 04, 2007
Dirty Direct Mail Secrets - REVIEW
"It Is Practically Astounding What You Can Send Through The U.S. Mail These Days"
You can throw postage on pretty much ANYTHING and get it to go through the U.S. mail. No joke. You should heed my advice and take this to the test. There is so much truth to this statement. You can literally put a stamp on anything and get it through the mail system. This list continues to astound and excite me......
At last glance there seems to be no set limit on how small or how big a postcard can be. The types of material they can be printed on continues to intrigue me as well. There are a lot of people out there who have never considered printing on an entire sheet of posterboard - front and back and putting a stamp on it and putting in the mailbox.
Why is that great?
This ONLY Works If You Write Solid Sales Copy
The only time you want to take a risk like this and get sales copy written -- on printed real estate that big is when.....
* You actually have something worth saying
* Your sales copy performs an entertaining function, (teaches, alerts etc.)
* Creates interest
* Stirs up excitement
* Supports urgency
But here is whats interesting. I have recieved promotional sales copy in strange packages over the last two years. I will only share with you THE STRANGEST OF THEM ALL....
The best was a bankers deposit bag with postage. Once you unzipped it there was a sales letter inside explaining what the offer was all about. I kid you not this thing was an honest to gosh bankers deposit bag. There was a real live postage stamp on it and it tops the list as being one of the more original things I've come across......
Out of disbelief this led me to take various containers that could hold sales letters to the post office for review. I usually do this during hours when there is the least amount of line traffic. I ask them if I can stuff a sales letter into this or that and put a stamp on it. Most of the times I have no problem with this.
Bottom line is that the post office loves money -- hands down.
So why not make yourself memorable?
ProfitSecrets - Ted Cantu has posted this on May 3, 2007 at 12:38 am. He can be found at www.1seomichigan.com and his podcast show at www.podomatic.com
You can throw postage on pretty much ANYTHING and get it to go through the U.S. mail. No joke. You should heed my advice and take this to the test. There is so much truth to this statement. You can literally put a stamp on anything and get it through the mail system. This list continues to astound and excite me......
At last glance there seems to be no set limit on how small or how big a postcard can be. The types of material they can be printed on continues to intrigue me as well. There are a lot of people out there who have never considered printing on an entire sheet of posterboard - front and back and putting a stamp on it and putting in the mailbox.
Why is that great?
This ONLY Works If You Write Solid Sales Copy
The only time you want to take a risk like this and get sales copy written -- on printed real estate that big is when.....
* You actually have something worth saying
* Your sales copy performs an entertaining function, (teaches, alerts etc.)
* Creates interest
* Stirs up excitement
* Supports urgency
But here is whats interesting. I have recieved promotional sales copy in strange packages over the last two years. I will only share with you THE STRANGEST OF THEM ALL....
The best was a bankers deposit bag with postage. Once you unzipped it there was a sales letter inside explaining what the offer was all about. I kid you not this thing was an honest to gosh bankers deposit bag. There was a real live postage stamp on it and it tops the list as being one of the more original things I've come across......
Out of disbelief this led me to take various containers that could hold sales letters to the post office for review. I usually do this during hours when there is the least amount of line traffic. I ask them if I can stuff a sales letter into this or that and put a stamp on it. Most of the times I have no problem with this.
Bottom line is that the post office loves money -- hands down.
So why not make yourself memorable?
ProfitSecrets - Ted Cantu has posted this on May 3, 2007 at 12:38 am. He can be found at www.1seomichigan.com and his podcast show at www.podomatic.com
Sunday, April 29, 2007
Internet Marketing: Getting Into The Consumer Mindset
"Captuturing Customer Information Is Serious Business"
This is something to think about when you create your onilne campaigns.
My Life81268: SEO - Crucial SEO Site Elements: "Asking yourself the following questions may help you create a web site that is nicely and organically search engine optimized and that is geared towards making the most profits. Once again, these principles are in accordance with generating multiple streams of income as this is one of the basic intents of including SEO in a web site design in the first place.
1. Where am I going to put my request for the customer's email address? Remember that if a customer visits your site without entering their email address you have not only lost an opportunity to network with them but you will have no database to sell to advertisers.
2. Where am I going to put my banners and links to affiliate programs? Remember that you don't want them to become so wowed by a banner that they forget to read about YOUR products before they click to another site."
Source:
http://ceri73446.blogspot.com/2007/04/seo-crucial-seo-site-elements.html
This is a good thing to consider when you design your web pages. There are different ways of getting consumer information. This is something that is changing. The "Newsletter"thing has been a bit overdone and there is realy only so much news one can take on a daily basis. You may want to consider the following:
* Exclusive chat transcripts
* FAQ access, (YES, ask for contact info before you allow entry)
* Mini Courses
* Direct Mail packages (guarantee your direct mail to be opened!)
Just a few nuggest of wisdom to chew on.
Posted by Profitsecrets, on April 29, 2007 at 12:10. You can find us at http://www.1seomichigan.com
This is something to think about when you create your onilne campaigns.
My Life81268: SEO - Crucial SEO Site Elements: "Asking yourself the following questions may help you create a web site that is nicely and organically search engine optimized and that is geared towards making the most profits. Once again, these principles are in accordance with generating multiple streams of income as this is one of the basic intents of including SEO in a web site design in the first place.
1. Where am I going to put my request for the customer's email address? Remember that if a customer visits your site without entering their email address you have not only lost an opportunity to network with them but you will have no database to sell to advertisers.
2. Where am I going to put my banners and links to affiliate programs? Remember that you don't want them to become so wowed by a banner that they forget to read about YOUR products before they click to another site."
Source:
http://ceri73446.blogspot.com/2007/04/seo-crucial-seo-site-elements.html
This is a good thing to consider when you design your web pages. There are different ways of getting consumer information. This is something that is changing. The "Newsletter"thing has been a bit overdone and there is realy only so much news one can take on a daily basis. You may want to consider the following:
* Exclusive chat transcripts
* FAQ access, (YES, ask for contact info before you allow entry)
* Mini Courses
* Direct Mail packages (guarantee your direct mail to be opened!)
Just a few nuggest of wisdom to chew on.
Posted by Profitsecrets, on April 29, 2007 at 12:10. You can find us at http://www.1seomichigan.com
Thursday, April 26, 2007
Knock Off Ad Copy Saves The Day
'When All Else Fails - Steal From Thy Neighbor"
Good Grief... I was just listening to the BBC Radio 1 in search for new musical sounds. While I was listening I heard some incredibly bad stomach churning drivel. Among the thumpy dance beats I listened to some watered down SMITHS and Depeche Mode tunes redone by a synth type sound and higher octave vocals.......
Whats the point? SOME PRODUCTS CARRY ON.... The Smiths and DM are bands from the late 80's. These melodies are not exactly fresh but classic in a sense and have been recycled. This is important to do when you run your sales copy too. You see, you don't always have to have something new to create something that sells.
On a COPYWRITING side of things think about knocking off a campaign or some junk mail that made you do a double take. Getting an eye for this sort of thing can REALLY SAVE YOUR MARKETING. Get into the habit of putting these gems into some sort of box, (aka Swipe File) these will serve as formulas that you can later use for your own marketing efforts.
Sounds simple.... Why don't more people do it?
Think of the greats who have walked this world -- Gary Halbert, Robert Collier, and John Caples. But you don't have to just recycle sales copy from the copywriters who have passed. There are plenty of others that you can learn from .... Joe Vitale, Dan Kennedy, Orange Beetle and many more.
Your sales offers - no matter if they are done online or offline should contain a lot more than just picutres and prices. This is going to hold true especially if you are trying to get noticed online and get your pages indexed. Strong SEO, (search engine optimization).
The best part about all of this is that many successful formulas have already been done. Your job is to go out and find out what made them tick -- recreate them and get them to work for you.
This is not as hard as it may sound.
With the right set of trained eyes you can take an ad and twist it, bend it and make it work for your products and services. This takes out all the stress and worry of getting a sales letter to perform like the way you want it to.
This is a very powerful strategy.
Posted by Ted Cantu on April 26, 2007 at 9:42 pm. We can be found on www.1seomichigan.com.
Good Grief... I was just listening to the BBC Radio 1 in search for new musical sounds. While I was listening I heard some incredibly bad stomach churning drivel. Among the thumpy dance beats I listened to some watered down SMITHS and Depeche Mode tunes redone by a synth type sound and higher octave vocals.......
Whats the point? SOME PRODUCTS CARRY ON.... The Smiths and DM are bands from the late 80's. These melodies are not exactly fresh but classic in a sense and have been recycled. This is important to do when you run your sales copy too. You see, you don't always have to have something new to create something that sells.
On a COPYWRITING side of things think about knocking off a campaign or some junk mail that made you do a double take. Getting an eye for this sort of thing can REALLY SAVE YOUR MARKETING. Get into the habit of putting these gems into some sort of box, (aka Swipe File) these will serve as formulas that you can later use for your own marketing efforts.
Sounds simple.... Why don't more people do it?
Think of the greats who have walked this world -- Gary Halbert, Robert Collier, and John Caples. But you don't have to just recycle sales copy from the copywriters who have passed. There are plenty of others that you can learn from .... Joe Vitale, Dan Kennedy, Orange Beetle and many more.
Your sales offers - no matter if they are done online or offline should contain a lot more than just picutres and prices. This is going to hold true especially if you are trying to get noticed online and get your pages indexed. Strong SEO, (search engine optimization).
The best part about all of this is that many successful formulas have already been done. Your job is to go out and find out what made them tick -- recreate them and get them to work for you.
This is not as hard as it may sound.
With the right set of trained eyes you can take an ad and twist it, bend it and make it work for your products and services. This takes out all the stress and worry of getting a sales letter to perform like the way you want it to.
This is a very powerful strategy.
Posted by Ted Cantu on April 26, 2007 at 9:42 pm. We can be found on www.1seomichigan.com.
Thursday, April 19, 2007
Live Internet Training Event - Troy, Michigan April 23
"LIVE Internet Training Seminar - and Freeform Q & A to Take Place at Automation Alley in Troy, Michigan"
http://seowebcoach.typepad.com/seo_web_coach/
There are details on our SEO Web Coach blog that you can check out. The official dates have been released for our live seminar in Troy, Michigan. The seating there will be limited.
Dynamic New Developments: Internet Marketing
Presented by: SEO Search Quest
Description: SEO Search Quest invites you to attend An Internet Marketing Briefing centering on the industries dynamic new developments. The purpose is to illustrate new tools, techniques, strategies and how to create powerful online infrastructures. We will explore the concrete elements of how to get high traffic rankings on Yahoo and Google. We will also be discussing how to get Michigan business web sites in a position to compete with Global market.
** There will be a bonus afternoon session.
*** For More info on Automation Alley - click here....
Monday April 23
Time:
8:30 a.m. Registration
9:00 - 10:30 a.m. Briefings
10:30 - 11:00 a.m. Available for questions and consultations
Cost:
12:00 – 1:00 pm - Break for Lunch
1:00pm – 2:30pm Briefings
2:30 – 3:00 pm Q & A
3:00 – 4:30 pm Bonus Session
There is no cost to attend.
Get a map to the event here
for Automation Alley in Troy, MI
Posted by Profit Secrets for SEO Search Quest, in Novi, MI on April 19, 2007
http://seowebcoach.typepad.com/seo_web_coach/
There are details on our SEO Web Coach blog that you can check out. The official dates have been released for our live seminar in Troy, Michigan. The seating there will be limited.
Dynamic New Developments: Internet Marketing
Presented by: SEO Search Quest
Description: SEO Search Quest invites you to attend An Internet Marketing Briefing centering on the industries dynamic new developments. The purpose is to illustrate new tools, techniques, strategies and how to create powerful online infrastructures. We will explore the concrete elements of how to get high traffic rankings on Yahoo and Google. We will also be discussing how to get Michigan business web sites in a position to compete with Global market.
** There will be a bonus afternoon session.
*** For More info on Automation Alley - click here....
Monday April 23
Time:
8:30 a.m. Registration
9:00 - 10:30 a.m. Briefings
10:30 - 11:00 a.m. Available for questions and consultations
Cost:
12:00 – 1:00 pm - Break for Lunch
1:00pm – 2:30pm Briefings
2:30 – 3:00 pm Q & A
3:00 – 4:30 pm Bonus Session
There is no cost to attend.
Get a map to the event here
for Automation Alley in Troy, MI
Posted by Profit Secrets for SEO Search Quest, in Novi, MI on April 19, 2007
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