Blogmania: "I Believe In The Age of the Uber Network"

"The Secret To Great Rankings Includes Having A Great Blog Infrastructure"

This week I was in NYC. I was there for 5 bustling days - hopping cabs, jumping down subways and in and out of meetings - it was good to be back.

I hit a couple of great bookstores along the way in Borders near Madison Square Garden and Times Square. I covered about 12 books before I found a couple on Blogging that I thought would be useful. None of these books on RSS or Blogging really nailed down the concept of.... UBER BLOGGING.

What on earth is that you say?

This is a concept that i have recently come to grasp. There are so many sites out there that do not embrace the full community concept of blogging or what it can do. There are a few references to building super UBER social networks for your Blog in the book... Clear Blogging.

You can find the book here....
The Clear Blogging Blog....

There are some funny anectdotes on here about blogging and lot of it is well known information. But if you want to find out about how to create and tap into super social networks there is a really interesting chapter on it in here. The authors name is Bob Walsh........

The particular areas of UBER BLOGGING as I call it involves the instant addition of 5,000 - 10,000 NEW fans who are absolutely wild about what you are selling or discussing online. These are FREE organic hits to your web sites and blogs. And this is daily. This is not paid traffic.

But that still is not enough for me. I wanted more.

I went through the entire database at Borders and quized the staff over a potential BLOGGING BIBLE for Crikeys sake but to no avail. I needed a lot more.

The bottom line here folks is that there aren't TOO many shortcuts when it comes to creating an power surge of inbound traffic overnight. There are lot of tactics that are getting ignored rather quickly such as link buying... and excessive reciprocal link trading. These are great ways to get your site blacklisted if you are not careful. But by setting up power structures of multiple blogs that feed information to eachother would be a brilliant way to go.

Walsh's Book Says There Are NO SECRETS
I disagreed with this statement as soon as I read it. There ARE secrets. There are MANY secrets in fact when it comes to getting good rankings and positioning on the web. That secret lies within your web presence and its ability to get connected to the right niche markets online. There are social considerations you need to look at too such as DIGG.

In that list I also want to add:

* Creating new tools and toys for cool boys and girls -- from API's
* WIKI's
* Sticky Web 2.0 material
* Geek attraction

Your goal in business should be to attract as many geeks and cash spending enthusiasts on your subject. Encourage it. Don't be dry. And you shouldn't be too shy about it. You need to kick up their enthusiam. Which is why copywriting should be in your kit bag of great aresenal.

Does it always boil back down to copywriting?

Yes, in most cases.

We want to introduce our products and services into powerful hyper kinetic infrastructrures. This is the way to do it.

Posted by Ted Cantu - on May 11, 2007 at 5:57 am. Cantu can be found at http://www.1seomichigan.com

Dirty Direct Mail Secrets - REVIEW

"It Is Practically Astounding What You Can Send Through The U.S. Mail These Days"

You can throw postage on pretty much ANYTHING and get it to go through the U.S. mail. No joke. You should heed my advice and take this to the test. There is so much truth to this statement. You can literally put a stamp on anything and get it through the mail system. This list continues to astound and excite me......

At last glance there seems to be no set limit on how small or how big a postcard can be. The types of material they can be printed on continues to intrigue me as well. There are a lot of people out there who have never considered printing on an entire sheet of posterboard - front and back and putting a stamp on it and putting in the mailbox.

Why is that great?

This ONLY Works If You Write Solid Sales Copy

The only time you want to take a risk like this and get sales copy written -- on printed real estate that big is when.....

* You actually have something worth saying
* Your sales copy performs an entertaining function, (teaches, alerts etc.)
* Creates interest
* Stirs up excitement
* Supports urgency

But here is whats interesting. I have recieved promotional sales copy in strange packages over the last two years. I will only share with you THE STRANGEST OF THEM ALL....

The best was a bankers deposit bag with postage. Once you unzipped it there was a sales letter inside explaining what the offer was all about. I kid you not this thing was an honest to gosh bankers deposit bag. There was a real live postage stamp on it and it tops the list as being one of the more original things I've come across......

Out of disbelief this led me to take various containers that could hold sales letters to the post office for review. I usually do this during hours when there is the least amount of line traffic. I ask them if I can stuff a sales letter into this or that and put a stamp on it. Most of the times I have no problem with this.

Bottom line is that the post office loves money -- hands down.

So why not make yourself memorable?

ProfitSecrets - Ted Cantu has posted this on May 3, 2007 at 12:38 am. He can be found at www.1seomichigan.com and his podcast show at www.podomatic.com

Internet Marketing: Getting Into The Consumer Mindset

"Captuturing Customer Information Is Serious Business"

This is something to think about when you create your onilne campaigns.

My Life81268: SEO - Crucial SEO Site Elements: "Asking yourself the following questions may help you create a web site that is nicely and organically search engine optimized and that is geared towards making the most profits. Once again, these principles are in accordance with generating multiple streams of income as this is one of the basic intents of including SEO in a web site design in the first place.

1. Where am I going to put my request for the customer's email address? Remember that if a customer visits your site without entering their email address you have not only lost an opportunity to network with them but you will have no database to sell to advertisers.

2. Where am I going to put my banners and links to affiliate programs? Remember that you don't want them to become so wowed by a banner that they forget to read about YOUR products before they click to another site."

Source:
http://ceri73446.blogspot.com/2007/04/seo-crucial-seo-site-elements.html

This is a good thing to consider when you design your web pages. There are different ways of getting consumer information. This is something that is changing. The "Newsletter"thing has been a bit overdone and there is realy only so much news one can take on a daily basis. You may want to consider the following:

* Exclusive chat transcripts
* FAQ access, (YES, ask for contact info before you allow entry)
* Mini Courses
* Direct Mail packages (guarantee your direct mail to be opened!)

Just a few nuggest of wisdom to chew on.

Posted by Profitsecrets, on April 29, 2007 at 12:10. You can find us at http://www.1seomichigan.com

Knock Off Ad Copy Saves The Day

'When All Else Fails - Steal From Thy Neighbor"

Good Grief... I was just listening to the BBC Radio 1 in search for new musical sounds. While I was listening I heard some incredibly bad stomach churning drivel. Among the thumpy dance beats I listened to some watered down SMITHS and Depeche Mode tunes redone by a synth type sound and higher octave vocals.......

Whats the point? SOME PRODUCTS CARRY ON.... The Smiths and DM are bands from the late 80's. These melodies are not exactly fresh but classic in a sense and have been recycled. This is important to do when you run your sales copy too. You see, you don't always have to have something new to create something that sells.

On a COPYWRITING side of things think about knocking off a campaign or some junk mail that made you do a double take. Getting an eye for this sort of thing can REALLY SAVE YOUR MARKETING. Get into the habit of putting these gems into some sort of box, (aka Swipe File) these will serve as formulas that you can later use for your own marketing efforts.

Sounds simple.... Why don't more people do it?

Think of the greats who have walked this world -- Gary Halbert, Robert Collier, and John Caples. But you don't have to just recycle sales copy from the copywriters who have passed. There are plenty of others that you can learn from .... Joe Vitale, Dan Kennedy, Orange Beetle and many more.

Your sales offers - no matter if they are done online or offline should contain a lot more than just picutres and prices. This is going to hold true especially if you are trying to get noticed online and get your pages indexed. Strong SEO, (search engine optimization).

The best part about all of this is that many successful formulas have already been done. Your job is to go out and find out what made them tick -- recreate them and get them to work for you.

This is not as hard as it may sound.

With the right set of trained eyes you can take an ad and twist it, bend it and make it work for your products and services. This takes out all the stress and worry of getting a sales letter to perform like the way you want it to.

This is a very powerful strategy.

Posted by Ted Cantu on April 26, 2007 at 9:42 pm. We can be found on www.1seomichigan.com.

Live Internet Training Event - Troy, Michigan April 23

"LIVE Internet Training Seminar - and Freeform Q & A to Take Place at Automation Alley in Troy, Michigan"

http://seowebcoach.typepad.com/seo_web_coach/

There are details on our SEO Web Coach blog that you can check out. The official dates have been released for our live seminar in Troy, Michigan. The seating there will be limited.

Dynamic New Developments: Internet Marketing
Presented by: SEO Search Quest

Description: SEO Search Quest invites you to attend An Internet Marketing Briefing centering on the industries dynamic new developments. The purpose is to illustrate new tools, techniques, strategies and how to create powerful online infrastructures. We will explore the concrete elements of how to get high traffic rankings on Yahoo and Google. We will also be discussing how to get Michigan business web sites in a position to compete with Global market.

** There will be a bonus afternoon session.
*** For More info on Automation Alley - click here....

Monday April 23
Time:
8:30 a.m. Registration
9:00 - 10:30 a.m. Briefings
10:30 - 11:00 a.m. Available for questions and consultations

Cost:
12:00 – 1:00 pm - Break for Lunch
1:00pm – 2:30pm Briefings
2:30 – 3:00 pm Q & A
3:00 – 4:30 pm Bonus Session

There is no cost to attend.

Get a map to the event here
for Automation Alley in Troy, MI

Posted by Profit Secrets for SEO Search Quest, in Novi, MI on April 19, 2007

SEO Search Quest's Money Machine Podcast Show Goes National

"WebCrunch Podcast Goes National - Exposing Good, the Bad, and the UGLY in Online Internet Marketing"

Our "No-Nonsense Direct Marketing Show" - The Money Machine is branching out and heading to a city near you. This outspoken and sometimes.... "edgy" show points out what works in online campaigns and what doesn't. No doubt, you will find something in there worth picking out of the bonepile and apply it to your own online campaigns....

No matter what you think -- you can probably find something useful in there.

Ex-Advertising Veteran Ted Cantu hosts the show and will be showing entrepreneurs out there on how to market their services.

Look on the right side to find your city in the SEO NATION list.
Cities and states that are in the works include:

* Chicago
* New York City
* Las Vegas
* Los Angeles, CA
* New Jersey
*Boston
* Seattle
* Atlanta
* San Francisco

And a whole lot more. Each blog will have unique tools and video clips in there to help you reach higher levels of customer contact.

This post was created on April 15, 2007, in Metro Detroit at 2:11pm. SEO Search Quest.