Wednesday, February 28, 2007
Monday, February 19, 2007
Check The Sincerity Of Your Social Networks
"Creating Mountains Of Wealth Begins With PRE-QUALIFIED PROSPECTS!"
When I first read Robert Allen book about, "Multiple Streams of Income" I got to admit I was somewhat smitten. This was the guy who jumped up to 24k in one night on the Internet. The rest of the book reads like a fairy tale. You walk away from the experience with this unshakable belief that you can do this too......
Like I said, I was smitten.
But when you break down the math of how the income relates to the actual numbers that are involved the "landslide profits" it loses something. It loses a little of the magic that you once felt. You see Allen had a sizeable number to play with in the first place. He had a phenomenal audience OPT IN list in his customer database. The actual number was around 23,000 opt-in emails which meant he had permission to market to them. They knew who he was and he had developed a relationship with them.
He managed to score 1% of the money from this group of people. That is the MAGIC number that got him on a television show where he released an email to informed his list how to order an ebook that he wrote.
This sort of takes the fun out of it a wee bit -- doesn't it?
THE PROBLEM WITH THE YOUTUBE.COM PHENOM
Every one with a little budget suddenly wants to become the next www.youtube.com. They want to get awarded the next 1.65 billion dollars, (this was the amount Google paid for the network). Some of these social networks online are pretty good but most of them are just average. There are many people on these sites that are looking to hook up with other like minded people.
Podomatic, where I have a podcast show by the way, (http://www.911copywriter.podomatic.com/) has a lot of people who can join your friend network. After they join it you may or may not have a lot of contact with them. I know I don't on a general basis. Oh sure, they may come by to see if I have a new show posted or not. But that about as far as our friendship goes. Thats not much of a friendship.
I certainly could use their personal email addresses.
But what about groups like WWW.LINKEDIN.COM the quality of people there are matched on profession and where you went to school etc. I am not particulary convinced that this is a sincere networking tool either.
And MYSPACE.com. What can I say about this one? This site is based on who is hot or not and its somewhat of a dating/stalking site. Again. I am not convinved that the people who join your friendship database online give a royal hoot about you or not. Its very unlikely.
Here are a few more courtesty of TECHCRUNCH.COM
TRUSTED OPINIONA new social network named Trusted Opinion came out of private beta over the weekend. It has the single worst logo I’ve ever seen ( a circle with a check mark and some unreadable text), and a name that suggests they are a bland reputation based service like TrustedID. But actually they’re a new recommendation-based social network that has integrated both Flash and Ajax components very nicely.Your network of friends is viewed through a rotating, solar-system like visual module built in Flash.
JYTE
Jyte is a new service that leverages OpenID to allow users to start a discussion on any “claim” they care to make. Other users can then vote and discuss those claims.
TEXTMARKS
TextMarks will announce a new product tomorrow that allows publishers to charge people to receive breaking news and other information via text messages. It’s available now under a new “monetize” tab on the home page of the site.the battle rages on with
PHOTOBUCKET
Users are restricted from uploading their own audio files (copyright concerns drove this), but Photobucket says they may add a record button to allow a narrative of the photo/video stream in the future. For now, a selection of licensed stock music is available. Users can also add transition effects, text bubbles, frames and other effects to the mashup.
There is another video system that was just released that we tried to log onto over the weekend. This thing didn't seem to work. There was another mishap over the weekend as someone on the Myblog.com site spammed a bunch of its members......... I got 50 emails from people who I didn't know and some of them were in other languages that I don't speak... such as French and Chinese.
This takes me all the way back to Robert Allen once again. I respect what he has done and accomplish. However I do not think that marketing to your own extended database is much of an achievement in the grand scheme of things.
............. But how likely is it that you will ever top him or equal him using these frivalous social networks like the ones I've outlined.
Try to go for more sincere efforts and find genuine people in your niche.
Cantu writes for the 911copywriters.com blog. This entry was written on 10:16 pm on Feb 19, 2007.
When I first read Robert Allen book about, "Multiple Streams of Income" I got to admit I was somewhat smitten. This was the guy who jumped up to 24k in one night on the Internet. The rest of the book reads like a fairy tale. You walk away from the experience with this unshakable belief that you can do this too......
Like I said, I was smitten.
But when you break down the math of how the income relates to the actual numbers that are involved the "landslide profits" it loses something. It loses a little of the magic that you once felt. You see Allen had a sizeable number to play with in the first place. He had a phenomenal audience OPT IN list in his customer database. The actual number was around 23,000 opt-in emails which meant he had permission to market to them. They knew who he was and he had developed a relationship with them.
He managed to score 1% of the money from this group of people. That is the MAGIC number that got him on a television show where he released an email to informed his list how to order an ebook that he wrote.
This sort of takes the fun out of it a wee bit -- doesn't it?
THE PROBLEM WITH THE YOUTUBE.COM PHENOM
Every one with a little budget suddenly wants to become the next www.youtube.com. They want to get awarded the next 1.65 billion dollars, (this was the amount Google paid for the network). Some of these social networks online are pretty good but most of them are just average. There are many people on these sites that are looking to hook up with other like minded people.
Podomatic, where I have a podcast show by the way, (http://www.911copywriter.podomatic.com/) has a lot of people who can join your friend network. After they join it you may or may not have a lot of contact with them. I know I don't on a general basis. Oh sure, they may come by to see if I have a new show posted or not. But that about as far as our friendship goes. Thats not much of a friendship.
I certainly could use their personal email addresses.
But what about groups like WWW.LINKEDIN.COM the quality of people there are matched on profession and where you went to school etc. I am not particulary convinced that this is a sincere networking tool either.
And MYSPACE.com. What can I say about this one? This site is based on who is hot or not and its somewhat of a dating/stalking site. Again. I am not convinved that the people who join your friendship database online give a royal hoot about you or not. Its very unlikely.
Here are a few more courtesty of TECHCRUNCH.COM
TRUSTED OPINIONA new social network named Trusted Opinion came out of private beta over the weekend. It has the single worst logo I’ve ever seen ( a circle with a check mark and some unreadable text), and a name that suggests they are a bland reputation based service like TrustedID. But actually they’re a new recommendation-based social network that has integrated both Flash and Ajax components very nicely.Your network of friends is viewed through a rotating, solar-system like visual module built in Flash.
JYTE
Jyte is a new service that leverages OpenID to allow users to start a discussion on any “claim” they care to make. Other users can then vote and discuss those claims.
TEXTMARKS
TextMarks will announce a new product tomorrow that allows publishers to charge people to receive breaking news and other information via text messages. It’s available now under a new “monetize” tab on the home page of the site.the battle rages on with
PHOTOBUCKET
Users are restricted from uploading their own audio files (copyright concerns drove this), but Photobucket says they may add a record button to allow a narrative of the photo/video stream in the future. For now, a selection of licensed stock music is available. Users can also add transition effects, text bubbles, frames and other effects to the mashup.
There is another video system that was just released that we tried to log onto over the weekend. This thing didn't seem to work. There was another mishap over the weekend as someone on the Myblog.com site spammed a bunch of its members......... I got 50 emails from people who I didn't know and some of them were in other languages that I don't speak... such as French and Chinese.
This takes me all the way back to Robert Allen once again. I respect what he has done and accomplish. However I do not think that marketing to your own extended database is much of an achievement in the grand scheme of things.
............. But how likely is it that you will ever top him or equal him using these frivalous social networks like the ones I've outlined.
Try to go for more sincere efforts and find genuine people in your niche.
Cantu writes for the 911copywriters.com blog. This entry was written on 10:16 pm on Feb 19, 2007.
Sunday, February 18, 2007
Dreamweaver Users: Beware You Don't Get
"DREAMWEAVER USERS BEWARE: You Must Be Careful You Don't Get Blacklisted"
A friend of mine recently had his entire site blacklisted from the search engines. He managed to overlook a very simple and basic mistake on his pages. When he was copying and pasting his text into his web page he forgot to change the color on some of it. This type was the same color of his web page background color.
Can you guessed what happened next?
This resulted in his web pages looking like a SPAM attempt to trick the search engines with hidden keywords. Worse, because the hex numbers were the same he did this one three of four of his pages. This can actually happen to anyone.
Using Microsoft Word is important when you check your spelling and its also a great tool for gramatical errors. But when you copy and paste directly into a Macromedia Dreamweaver page you got to make sure that the type and the background color differ in contrast. If you fail to do this you are looking as if you are trying to pull one over on the search engines.
"Bad Magic Hat SEO Has Earned Its Name a Name For a Reason"
Up until just a few years back, (although it seems a lot longer) there were all sorts of "tricks" like this -- mini keyword stuffing being one of them. The search engines blew up and drew a firm line in the sand that nobody was to perform these unsavory tactics in order to get high search engine rankings.
Then of course is the issue of link farms..... etc.
Now, my friend made a very honest mistake. But in a heartbeat his site tanked from view in the search engines due to a very minute detail. And it can happen to anyone. Working under tight deadlines and staying up late at night its easy to miss one or two critical details.
--------------------------
Ted Cantu has written this article at 10:00 pm Feb 18 2007. He can be found at SEO Search Quest in Farmington Hills, MI
A friend of mine recently had his entire site blacklisted from the search engines. He managed to overlook a very simple and basic mistake on his pages. When he was copying and pasting his text into his web page he forgot to change the color on some of it. This type was the same color of his web page background color.
Can you guessed what happened next?
This resulted in his web pages looking like a SPAM attempt to trick the search engines with hidden keywords. Worse, because the hex numbers were the same he did this one three of four of his pages. This can actually happen to anyone.
Using Microsoft Word is important when you check your spelling and its also a great tool for gramatical errors. But when you copy and paste directly into a Macromedia Dreamweaver page you got to make sure that the type and the background color differ in contrast. If you fail to do this you are looking as if you are trying to pull one over on the search engines.
"Bad Magic Hat SEO Has Earned Its Name a Name For a Reason"
Up until just a few years back, (although it seems a lot longer) there were all sorts of "tricks" like this -- mini keyword stuffing being one of them. The search engines blew up and drew a firm line in the sand that nobody was to perform these unsavory tactics in order to get high search engine rankings.
Then of course is the issue of link farms..... etc.
Now, my friend made a very honest mistake. But in a heartbeat his site tanked from view in the search engines due to a very minute detail. And it can happen to anyone. Working under tight deadlines and staying up late at night its easy to miss one or two critical details.
--------------------------
Ted Cantu has written this article at 10:00 pm Feb 18 2007. He can be found at SEO Search Quest in Farmington Hills, MI
Saturday, February 17, 2007
Avoiding The Spam Folder
"Heres How You Avoid The - Dreaded
Spam Folder - With Your Emails"
Heres a quick tip to ensure that your emails do not get accidently pitched into the spam folder. The email services are getting pretty picky now about what they accept. This can lead to your emails getting dumped right into the trash.
Here are three simple rules to live by:
1. Personlization Is Key
Make sure that whenever possible you use their first name and other bits of personal information. These can be extremely effective. When your recipient reads the email and sees their name on it this can have a positive overall effect on your marketing. Remember that people love to read and talk about their favorite subjects --- themselves! This can work too in your email mailings.
2. Treat the Title Like A Headline
Remember to treat the title of your email like a headline in a newspaper. Make sure that it is something that catches the eye and is worth reading. This is going to be extremely important as you build rapport with your customer base. The other thing I can tell you is that make sure you use a fair combination of upper and lower case letters. This is going to help you for the following reasons:
1. Your eye will travel up and down as it reads across the sentence --- this adds visual variety.
2. This will hold your readers attention.
3. This looks visually stunning.
3. Stay Away From "No No" Words
Steer clear of words that will take your email straight to the spam folder. Stay away from words like..... FREE... prescription drugs, WINNER, at no cost, you have won, new product....excessive exclamation points and punctuation.
Now.... a quick note on the word FREE. I have written chapters on the word FREE and how to effectively use it. There are some things you will want to take note of:
The concept of FREE can do absolutely brilliant things for your campaign. But you want to be careful of how you introduce it to your mailing list or you will get accidently tossed into the SPAM or trash folder by a spam filter.
Take note of the following spellings:
FR~EE
FR_EE
FR-EE
FR^EE
And you insert these into your titles and body copy in your email message. The concept of giving away something for free is a good one. This can actually build a lot of quick response and build rapport. Everyone loves to get a free tip or a money saving idea. The response for this is very good. As with any tactic - just becareful not to over use it.
** Take note too that this gets even trickier in this age of casino, porno, drug and prescription sites out there. Its difficult to market effectively. Those industries have made the SPAM community tighten its belt.
This entry was posted on Saturday, Feb.17th, 2007 at 7:04 am and is filed under #1 SEO Michigan You can follow any responses to this entry through the RSS feed. You can leave a response and link back to your site.
Spam Folder - With Your Emails"
Heres a quick tip to ensure that your emails do not get accidently pitched into the spam folder. The email services are getting pretty picky now about what they accept. This can lead to your emails getting dumped right into the trash.
Here are three simple rules to live by:
1. Personlization Is Key
Make sure that whenever possible you use their first name and other bits of personal information. These can be extremely effective. When your recipient reads the email and sees their name on it this can have a positive overall effect on your marketing. Remember that people love to read and talk about their favorite subjects --- themselves! This can work too in your email mailings.
2. Treat the Title Like A Headline
Remember to treat the title of your email like a headline in a newspaper. Make sure that it is something that catches the eye and is worth reading. This is going to be extremely important as you build rapport with your customer base. The other thing I can tell you is that make sure you use a fair combination of upper and lower case letters. This is going to help you for the following reasons:
1. Your eye will travel up and down as it reads across the sentence --- this adds visual variety.
2. This will hold your readers attention.
3. This looks visually stunning.
3. Stay Away From "No No" Words
Steer clear of words that will take your email straight to the spam folder. Stay away from words like..... FREE... prescription drugs, WINNER, at no cost, you have won, new product....excessive exclamation points and punctuation.
Now.... a quick note on the word FREE. I have written chapters on the word FREE and how to effectively use it. There are some things you will want to take note of:
The concept of FREE can do absolutely brilliant things for your campaign. But you want to be careful of how you introduce it to your mailing list or you will get accidently tossed into the SPAM or trash folder by a spam filter.
Take note of the following spellings:
FR~EE
FR_EE
FR-EE
FR^EE
And you insert these into your titles and body copy in your email message. The concept of giving away something for free is a good one. This can actually build a lot of quick response and build rapport. Everyone loves to get a free tip or a money saving idea. The response for this is very good. As with any tactic - just becareful not to over use it.
** Take note too that this gets even trickier in this age of casino, porno, drug and prescription sites out there. Its difficult to market effectively. Those industries have made the SPAM community tighten its belt.
This entry was posted on Saturday, Feb.17th, 2007 at 7:04 am and is filed under #1 SEO Michigan You can follow any responses to this entry through the RSS feed. You can leave a response and link back to your site.
Friday, February 16, 2007
Avoid These Top Ten Sales Killers
"Avoid These Deadly Sales Killers - And Boost Your Sales Margin"
If you want to achieve astronomical results in your sales then listen up. Entreprenuer Magazine has recently posted a list of THE TOP TEN THINGS YOU MUST AVOID. We had some fun by upping the list a bit with our own real world results.
Here they are....
If you want to achieve astronomical results in your sales then listen up. Entreprenuer Magazine has recently posted a list of THE TOP TEN THINGS YOU MUST AVOID. We had some fun by upping the list a bit with our own real world results.
Here they are....
Sales Killer #1: Lack of professional appearance.
Sales Killer #2: Talking too much.
Sales Killer #3: Your vocabulary.
Sales Killer #4: Not investing time in building rapport.
Sales Killer #5: Lack of a qualification system.
Sales Killer #6: Not knowing when to stop presenting and close the sale.
Sales Killer #7: Ego.
Sales Killer #8: Not knowing how to close.
Sales Killer 9: Not paying attention to details.
Sales Killer #10: Poor fulfillment.
You can listen to the whole show here.....
http://911copywriter.podomatic.com/
http://911copywriter.podomatic.com/
Thursday, February 15, 2007
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