ORANGE BEETLE COPYWRITING

High Response Copywriting Is Alive And In LONDON

Alan Forrest Smith, (The Orange Beetle) is an absolute genius when it comes to copywriting. For those who are not familiar he has created a serious buzz over the UK now for quite a few years and for good reason. His work really grabs you by the lapels and literally shakes you off the floor.

Now he is back with the usual suspects in the world of online money making - Brett McFall and Stephen Pierce and are once again making history. The seats are a bit expensive but entirely worth the venture. Clients that spend time in the Beetle camp walk off with a treasure trove of information and customer generating techniques.

The notion to suddenly pack up my bags and scoot down there has crossed my mind more than a few times. These guys know something we don't in the USA. They have created something of a sensation in Australia, London, and in the Internet World Summit.

Quite interestingly enough they were writing sales copy to be intertwined with SEO pages before anywhere else. I heard them talk about secrets of writing good web copy for the search engines on a study course I purchased over a couple of years ago. Great stuff. Worth the price.

There are new DVD's out and a videos of the lessons that were taught in case you miss the boat. Here is something that is noteworthy.... Dan Kennedy is no longer taping his events for sale because of all the bootlegging that is happening on Ebay. I can't say I blame him. I do know that if you want top, relevant information that this stuff does not come cheap.

Beetle is one of my favorite copywriters for a number of reasons. One good reason is that he is able to close down a niche market at 87% !!! He is also great for cultivating a strong following for a particular product or service. Its not dry and its never boring.
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Ted Cantu writes for the FASCUBE network and can be found at www.911copywriters.com

HARDCORE MARKETING HAS CHANGED

ENTER THE AGE OF WEB CRUSH............
Hardcore Direct Marketing Has Changed Its Name.....


Shortly after the new year I changed the name of this blog completely to fit into my new web format. I recently changed the name of my company to reflect what I am doing currently. www.911copywriters.com will carry the new #1 SEO Michigan graphics and services.

We are doing more mobile media now with podcasting, blogging, and seo work. The "Hardcore Direct Marketing" sounded a little too brutal so we softened it up a bit.

More to come...
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Ted Cantu is the web architect for and works out of Detroit, MI and Chicago, IL

SEO Copywriting VS Copywriting

WRITING FOR BOTH AUDIENCES
There has been a serious rethink of how to approach copywriting in the recent weeks. Formatting your copywriting to fit into your SEO approach is becoming essential for good rankings. You need to make your writing accessible to the people who read it and also the search engine spiders.

Avoid the mistake of writing strictly for search engine spiders. You can spot these pages, (even if they are highly ranked) by looking at how the TITLE tag reads. I was looking up a niche market in my home state, which is Michigan, and found a company that placed that word in their title no less than five times. They can get away with it if they back up each instance with a service that this company provides but it doesn't read well as a sentence.

Still, these pages can outrank you if your not careful. So its important to look up to see where your competition sits in your local market. You can out rank a large majority of these pages for a number of reasons.....

1. A lot of web sites have overall page rankings of 16% - 60%
2. The same web sites have lots of poorly ranked link partners
3. A lot of your competitors have poor relations between the title and body copy

You would be surprised to see how quickly you can outrank these pages. This can take place in a matter of a few days. We outranked 1,800,000 pages in a matter of 3 days after surveying what our competitors were doing and how they were put together.

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Ted Cantu is the web architect for WebCrush, and works out of Detroit, MI and Chicago, IL

CHICKLETS 101

RSS FEEDS AND PODCASTING

I recently came across some online information about RSS Feeds and where i can get the best chicklets. I found this in one of the new Podcasting books thats out. After following the instructions I visited the sites where this was posted and found out that some of them didn't perform very well.

My Yahoo, My Google, and a few other chicklets didn't link properly once i got them into my blog template. So I selled out a big 6 bucks to get it done right.... and I went to Feedburner.

I am very happy with this service and I learned something that I never suspected. Out of the 20 odd chicklets they posted I only added a handful as you can see. But the most number of subscribers came from services like ROJO and Bloglines..... I ran a test on my other blogs and I don't think you should second guess any of these smaller news feed readers.

They are all pretty important. On one hand it may look a bit gaudy to have all of them running along side your posts but its better to be safe than sorry. Especially when Feedburner boasts that it can track thousands of subscribers for you. This is a great service when you want to really find out who is reading your posts.

Find out more here:
http://www.feedburner.com

When you get an account you get a graph to tell you what service your subscribers are signing up under. This is helpful to know. There are so many blog search engines, podcast search engines and RSS connections out there now that getting an accurate thumbprint of your traffic is downright crucial. It is going to save you a ton of headaches down the road.
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Ted Cantu owns WebCrush and works in SEO, Copywriting and showing companies how to reach top search engine rankings.

How to Launch a Career With Your Blog

The following comes from Fast Company Magazine,

Your blog can get you the career of your dreams.

Silicon Valley start-ups and media behemoths aren't the only ones realizing the rewards of the rebounding Web economy. Already, many A-list bloggers have generated significant income from running advertisements on their blogs. Though with an estimated 53.4 million blogs expected to launch by year-end, according to Perseus Development Corporation, it's safe to assume that not everyone is going to get rich from blogging. So what's in it for the up-and-coming blogger, beyond creative self-expression?

Blogging can be transformative -- placing you on a new career path, earning you a book deal, or catapulting you into the field of your dreams. Just ask some of the folks we spoke with.

"My blog has led me to change my life," says Jeff Jarvis, author of the media and news blog, Buzz Machine. "I left my corporate job to take the consulting gigs, speaking gigs, and writing gigs that have come my way as a result of the reputation I built up through my blog."

Read more about it here.......
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The real question is can this really work? That is, work for you?
Granted, this is very time consuming and it can actually turn into an obsession. But the benefits of working this way you will have a definate shot at getting into your niche market. By talking and communicating interactively with your audience base you can boost your chance of making a new market for yourself.

The ones who have already have discovered the power of this have even quit their day jobs. Many are pursuing things they really love to do such as sell wine full time. Others have written ebooks, sold audio courses on every niche market you can think of.

This year we have estimated roughly 54 Million blogs in existence.
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Ted Cantu owns WebCrush and works in SEO, Copywriting and showing companies how to reach top search engine rankings.

HARDCORE DIRECT MARKETING PODCASTS

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