The SES Chicago Convention Begins Today
"A premier event for search engine marketing and optimization, SES Chicago runs through Dec. 7 at the Hilton. Video search optimization, podcast optimization, local search, social search and mobile search are the hot topics. Jason McCabe Calacanis, general manager at Netscape, gives the Dec. 5 keynote. "
Nice to see this take off and get some real attention.
Chicago is a forward thinking town and was leading the multimedia parade in its third reincarnation before the dot com movement. Multimedia houses sprung up all over and had a significant voice in the industry.
This latest round of online marketing is honed to a sharp sword. The intricacies of web analytics, key words, copywriting, key word density and 50 other key elements are essential to getting noticed today.
It will be interesting to see the Midwestern market take center position in January when the new business quarter begins.
Its just days away folks.
Monday, December 04, 2006
The Return Of Seth Godin
I get a subscription to Seth Godins daily Blog... "Seth's Blog". Its riddled with stark cruelty at times.... honest, but a cruel sense of reality. SO I find it relevant and at times hysterical.
Today he had a picture of a sign that read, "UNDER NEW MANAGEMENT"... and here is what he wrote about it....
"Another mystery to ponder.
Why would anyone put a sign like this up on her store?
If I liked your store before, now I'm on notice to be careful--it might not be as good.
If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?
This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect."
Isn't this the case with most businesses today?
Today he had a picture of a sign that read, "UNDER NEW MANAGEMENT"... and here is what he wrote about it....
"Another mystery to ponder.
Why would anyone put a sign like this up on her store?
If I liked your store before, now I'm on notice to be careful--it might not be as good.
If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?
This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect."
Isn't this the case with most businesses today?
Blogging Platforms - What Should I Use?
I get asked this question a lot and believe it or not I like Blogger. No no no, not because its easier to use. But because Blogger lets Google knows about me first. It is owned by Google so that makes it very convenient for them to find me.
Yes.... I like Blogger... Honest !!
The new features are good too. This new Beta version has some rather cool features on it and it allows others to find me - fairly quickly! And if you play your cards right, (face it, not many of us do) you can really ping yourself to the top of the line in front of your competition. Rather nifty I'd say.
A Word About TypePad
You can set up style sheets in TypePad which is nice. It has a very polished look about it and they seem to update their features a lot. You have to pay to use TypePad because it is integrated into a hosting system.
The nice thing is that when you do host with them monthly you get three Blogs to fiddle around with. You can read all about TypePad here......
"You don’t need to be a professional designer or spend thousands of dollars to have a great looking blog."
Thats a quote from their web page..... Thousands of dollars for a blog? lol
Dear me I should hope not !!!
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Yes.... I like Blogger... Honest !!
The new features are good too. This new Beta version has some rather cool features on it and it allows others to find me - fairly quickly! And if you play your cards right, (face it, not many of us do) you can really ping yourself to the top of the line in front of your competition. Rather nifty I'd say.
A Word About TypePad
You can set up style sheets in TypePad which is nice. It has a very polished look about it and they seem to update their features a lot. You have to pay to use TypePad because it is integrated into a hosting system.
The nice thing is that when you do host with them monthly you get three Blogs to fiddle around with. You can read all about TypePad here......
"You don’t need to be a professional designer or spend thousands of dollars to have a great looking blog."
Thats a quote from their web page..... Thousands of dollars for a blog? lol
Dear me I should hope not !!!
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Wednesday, November 29, 2006
How Big Is Your MYSPACE Economy?
I came across some recent articles recently on the whole MYSPACE fiasco. Its no longer some playground for sexual preditors !!! Its a real, legitimate business tool. In the past couple of weeks theres was a recent push in getting an entire audience generated ONILNE through MYSPACE.
Up until a few weeks ago the mere suggestion of this seemed laughable. If anything, if you were over 21 and prowling around Myspace you were either looked down upon or risked the classification of being labeled as "one of them".
But not FOX Entertainment and movie companies are embracing this technology and a new term is in our midst. MYSPACE ECONOMY. This basically translates to an online popularity contest and how many people out there are really connecting to it?
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Up until a few weeks ago the mere suggestion of this seemed laughable. If anything, if you were over 21 and prowling around Myspace you were either looked down upon or risked the classification of being labeled as "one of them".
But not FOX Entertainment and movie companies are embracing this technology and a new term is in our midst. MYSPACE ECONOMY. This basically translates to an online popularity contest and how many people out there are really connecting to it?
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Tuesday, November 28, 2006
Check Your Meta Tags
Get ready to get the rug ripped under your heels !! In case you haven't heard Google has changed its ranking system and a lot of web site owners are left out in the cold. They are having a hard time keeping relevant. Maybe they have even falling so far down the rankings that they are no longer visible.
Here is what your meta tags should look like:
meta content="Ted Cantu for copywriting, direct response sales letters, online copywriting USA" name="description">
meta content="Ted Cantu,marketing,consulting,business coaching,course on advertising and copywriting,copywriter,copywriting,sales letter copywriter,direct, direct response copywriting manchester,copywriting ,online copywriter,Copywriter, COPYWRITER, online copywriting,web copy,long sales letters,sales copy,web copy, WEB COPY, writing on line,persuasive writing,business letter,writing letters for sales stealth marketing,long sales letter for websites,direct response copywriter USA" name="keywords">
meta content="en-us" equiv="Content-Language">
There needs to be a 4-7 line meta tag set up.
You can right click on my page to get a closer look.....
Here is what your meta tags should look like:
meta content="Ted Cantu for copywriting, direct response sales letters, online copywriting USA" name="description">
meta content="Ted Cantu,marketing,consulting,business coaching,course on advertising and copywriting,copywriter,copywriting,sales letter copywriter,direct, direct response copywriting manchester,copywriting ,online copywriter,Copywriter, COPYWRITER, online copywriting,web copy,long sales letters,sales copy,web copy, WEB COPY, writing on line,persuasive writing,business letter,writing letters for sales stealth marketing,long sales letter for websites,direct response copywriter USA" name="keywords">
meta content="en-us" equiv="Content-Language">
There needs to be a 4-7 line meta tag set up.
You can right click on my page to get a closer look.....
YouTube Goes Mobile
"Reuters - eWEEK Tue Nov 28, 3:49 AM ET
NEW YORK (Reuters) - Verizon Wireless said on Tuesday it would deliver selected video clips from YouTube to cell phones starting in December in a bid to increase subscriptions to its mobile media service.
YouTube, the leading online video sharing site which was bought by Internet search leader Google Inc. this month, said it hopes to expand beyond computers to phones. It did not reveal the financial terms of the deal."
New York Times - Reuters
==================================================
This is going to be HUGE for those who are looking to do their own commercials,
video clips and promotions.
To see this technology in motion we have uploaded some clips for a beauty client.
NEW YORK (Reuters) - Verizon Wireless said on Tuesday it would deliver selected video clips from YouTube to cell phones starting in December in a bid to increase subscriptions to its mobile media service.
YouTube, the leading online video sharing site which was bought by Internet search leader Google Inc. this month, said it hopes to expand beyond computers to phones. It did not reveal the financial terms of the deal."
New York Times - Reuters
==================================================
This is going to be HUGE for those who are looking to do their own commercials,
video clips and promotions.
To see this technology in motion we have uploaded some clips for a beauty client.
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