This is the podcast that started it all....
If you've never heard this show before you are in for a surprise. There are some great tips on here about how to strategize your business.
Many of these recordings were made before the BIG SEO wave. It is loaded with surprises... do check it out...
http://911copywriter.podomatic.com/
http://911copywriter.podomatic.com/entry/2011-05-26T13_46_12-07_00
Thursday, June 09, 2011
Wednesday, June 08, 2011
Growing Up Digital: The Changing Face of The Economic Landscape
REMEMBER THE 1990'S? BACK WHEN WE HAD JOBS?
Job culture was great. It was short and sweet. I caught the tail end of it when I worked in Chicago and New York City. Those were fun days. Little did I know that it was going to be short lived. My oh my have things changed. Back in the Dot Com Era my idea of a good time was getting a paycheck for $2800 for two weeks honest work. Now I am able to bang that out in a single day. In the 90's I wanted to work for MTV and be a creative director. Nowadays MTV is little more than Maternity TV. Its a sound board for knocked up teens.
The funny thing is that even in this modern age those annoying teens complain about how lousy thier lives are. That is amusing. We are living in America but you would hardly know it. Now that people are being thrown onto the street they live their lives like they are nothing more than imprisoned inmates.
We have more television channels than ever before, (my carrier has over 800) and gazillions of websites. And do not forget the thousands of satellite radio stations all over the world. Traditional television is mimicking the web. You won't find television shows like, "The Odd Couple", (man I miss Felix Unger) or "Happy Days" anymore because we are all too busy bitching at one another on national television. A lot of what you see is called reality television in America. I am not sure how things are in other countries but in the USA we have regressed to a nation of spineless whiners.
Its war now in America and I am on the street. I know how to sell and maneuver through all the nonsense. I have to tell you that I am having the time of my life. I am a hustler and a self professed go getter. I don't know if I could ever adapt to job culture. It makes me uneasy to have to hear water cooler chatter about birthdays, 3 way love triangles and sharp shooting office politics.
I am too old to have a job according to the New York Times. I am over the grandaddy age of 39 and considered irrelevant by many standards. That was in the Sunday edition a few weeks back. Well this ancient old man has a few things to say about the job situation. If we are going to let our advertising and tech companies fall into the hands of over educated 20 something industry newbies we are generally screwed.
Retail is really in grave danger. Don't forget that the old ways of getting the word out in the forms of television, radio and newspapers is a thing of the past. I'd like to throw the concept of middle management in there as well. Its all useless. Meanwhile, who is going navigate the business populace through all of this muck?
THE COLLAPSE OF MEDIA CHANNELS
Newspapers are falling apart. I don't mean consilidation here I am talking about newspaper companies closing their doors altogether. Radio on the other hand is getting more desperate and its also getting more expensive. Television is just as ineffective as ever before and worse -- nobody is paying attention to the commercials. The only time that the public seems to notice is to watch someone else's wretched life fall apart on some reality television show.
Nonsense aside who is going to advertise for the business class?
Is anyone capable of doing a good enough job? Limo rental in Livonia Michigan uses the web to get the word out. Things are actually pretty bleak when you think about it. Now the old vanguards of the advertising set are suddently the shoulder of comfort when it comes to SEO search engine optimization and social media. Like rats on a sinking ship these old fossils are becoming overnight saviors in the media. I can't blame them for trying to stay alive in this blazing inferno of tech overload.
Does that mean you should do it? Why is CBS Radio hawking SEO services? The web is a complex animal and it is going to take more than rotating banners to sell a product or a service. The phone companies are offering template websites that do little more than pop up on cue. These really under perform when it comes to the vital stats that keep a business afloat. When it comes to creating links, and achieving page rank the crusaders of tech fall silent.
But that is just the beginning of the charade.
Posted by Ted Cantu, http://www.1seomichigan.com http://www.tedcantu.com June 7, 2011
Job culture was great. It was short and sweet. I caught the tail end of it when I worked in Chicago and New York City. Those were fun days. Little did I know that it was going to be short lived. My oh my have things changed. Back in the Dot Com Era my idea of a good time was getting a paycheck for $2800 for two weeks honest work. Now I am able to bang that out in a single day. In the 90's I wanted to work for MTV and be a creative director. Nowadays MTV is little more than Maternity TV. Its a sound board for knocked up teens.
The funny thing is that even in this modern age those annoying teens complain about how lousy thier lives are. That is amusing. We are living in America but you would hardly know it. Now that people are being thrown onto the street they live their lives like they are nothing more than imprisoned inmates.
We have more television channels than ever before, (my carrier has over 800) and gazillions of websites. And do not forget the thousands of satellite radio stations all over the world. Traditional television is mimicking the web. You won't find television shows like, "The Odd Couple", (man I miss Felix Unger) or "Happy Days" anymore because we are all too busy bitching at one another on national television. A lot of what you see is called reality television in America. I am not sure how things are in other countries but in the USA we have regressed to a nation of spineless whiners.
Its war now in America and I am on the street. I know how to sell and maneuver through all the nonsense. I have to tell you that I am having the time of my life. I am a hustler and a self professed go getter. I don't know if I could ever adapt to job culture. It makes me uneasy to have to hear water cooler chatter about birthdays, 3 way love triangles and sharp shooting office politics.
I am too old to have a job according to the New York Times. I am over the grandaddy age of 39 and considered irrelevant by many standards. That was in the Sunday edition a few weeks back. Well this ancient old man has a few things to say about the job situation. If we are going to let our advertising and tech companies fall into the hands of over educated 20 something industry newbies we are generally screwed.
Retail is really in grave danger. Don't forget that the old ways of getting the word out in the forms of television, radio and newspapers is a thing of the past. I'd like to throw the concept of middle management in there as well. Its all useless. Meanwhile, who is going navigate the business populace through all of this muck?
THE COLLAPSE OF MEDIA CHANNELS
Newspapers are falling apart. I don't mean consilidation here I am talking about newspaper companies closing their doors altogether. Radio on the other hand is getting more desperate and its also getting more expensive. Television is just as ineffective as ever before and worse -- nobody is paying attention to the commercials. The only time that the public seems to notice is to watch someone else's wretched life fall apart on some reality television show.
Nonsense aside who is going to advertise for the business class?
Is anyone capable of doing a good enough job? Limo rental in Livonia Michigan uses the web to get the word out. Things are actually pretty bleak when you think about it. Now the old vanguards of the advertising set are suddently the shoulder of comfort when it comes to SEO search engine optimization and social media. Like rats on a sinking ship these old fossils are becoming overnight saviors in the media. I can't blame them for trying to stay alive in this blazing inferno of tech overload.
Does that mean you should do it? Why is CBS Radio hawking SEO services? The web is a complex animal and it is going to take more than rotating banners to sell a product or a service. The phone companies are offering template websites that do little more than pop up on cue. These really under perform when it comes to the vital stats that keep a business afloat. When it comes to creating links, and achieving page rank the crusaders of tech fall silent.
But that is just the beginning of the charade.
Posted by Ted Cantu, http://www.1seomichigan.com http://www.tedcantu.com June 7, 2011
Saturday, April 16, 2011
Can Gold Merchants Really Benefit From The Yellow Pages?
http://www.ronniesjewelryloans.com/keywords
http://www.1webuygoldwatchesmichigan.info/keywords
The media collapse is interesting. I pay attention to things like that since I am right in the middle of one of the biggest implosions in modern history. Newspapers like the Ann Arbor News are no longer serving the public. The old Eccentric newspaper building is the host now to a series of new offices for some unrelated industry. The past is the past.
What is emerging now on the streets is nothing short of breathtaking and quite honestly a little scary. As a marketer on the street I see a lot of strange people hustling for a quick buck. The jobs in Michigan are scare and practically nonexistent. A lot of media reps are barging into unsuspecting businesses and trying to hawk their Yellow Page advertising and its not cheap. The SEO component on it really intrigues me.... With all of the breakthroughs on the web I am questioning if it is even needed.
Restaurants still market on the web with individual websites. But they don't break their backs to get something out to the public. There are a lot of Web 2.0 services that will promote pretty much anything for free. A lot of lazy restauranteers are happy to oblige doing the bare minimum. That is to say a lot of them do nothing with their marketing and leave it up to customers to post reviews all over. These go to the top of page 1 on popular search engines and that will actually drive traffic over to their websites.
Gold Merchants: Buying and Selling on the Web
But what about gold merchants? Can they really benefit from being on the web? Is it worth paying $12 grand a year in advertisements in phone book advertisements? Some say no. I would only consider paying those kinds of fees if the placement on the search engines was a sure thing. I am getting a lot of fluff about having to wait for seven months for any type of results.
That is the kiss of death for most Michigan businesses. As an SEO marketer I can see a lot of businesses folding up shop and calling it quits. A lot can happen in 7 months. There could be emergencies, lightning, floods and other acts of God. You can expect to see a lot of tragic things happen in a city like Detroit. That is a very unacceptible time frame to get any sort of customer response.
Right now there is actual blood on the streets. Business owners are struggling to get foot traffic into their shops. Someone told me the other day that all brick and mortar businesses are obsolete which is complete gibberish. This is another myth that goes hand in hand with the paperless office and the elimination of US cash. It is always dangerous to heed the advice of fear based monocratic minded nincompoops who have never scratched dollar one in their industries.
What is happening out there on the street does cause for some alarm. Media vultures are now trying to cash in on the ultra sexy profit margins of SEO - search engine optimization and other high end visibility tactics. Keep in mind that just a few scant years ago this type of marketing was considered geeky and too technical. Most business owners found it boring and unimportant.
Now that the world is changing we are reconsidering the importance of search engines. Media vultures and media reps see the monetary potential and are out combing American businesses. They can get into the shops quite easily even if there are no soliciting signs if they are already customers and buying phone services. But before you sign that contract you should be aware of your other options and there are many out there......
The results we pulled for a gold store are posted above......
We were able to pull all of page 1 results in a matter of weeks... instead of months.
We have created a new style of advertising for a new age.... The results are staggering are worth taking a look at.
This is the new standard that is keeping a lot of Detroit, Michigan businesses open.
Posted by Ted Cantu, Saturday April 16, 2011
http://www.1webuygoldwatchesmichigan.info/keywords
The media collapse is interesting. I pay attention to things like that since I am right in the middle of one of the biggest implosions in modern history. Newspapers like the Ann Arbor News are no longer serving the public. The old Eccentric newspaper building is the host now to a series of new offices for some unrelated industry. The past is the past.
What is emerging now on the streets is nothing short of breathtaking and quite honestly a little scary. As a marketer on the street I see a lot of strange people hustling for a quick buck. The jobs in Michigan are scare and practically nonexistent. A lot of media reps are barging into unsuspecting businesses and trying to hawk their Yellow Page advertising and its not cheap. The SEO component on it really intrigues me.... With all of the breakthroughs on the web I am questioning if it is even needed.
Restaurants still market on the web with individual websites. But they don't break their backs to get something out to the public. There are a lot of Web 2.0 services that will promote pretty much anything for free. A lot of lazy restauranteers are happy to oblige doing the bare minimum. That is to say a lot of them do nothing with their marketing and leave it up to customers to post reviews all over. These go to the top of page 1 on popular search engines and that will actually drive traffic over to their websites.
Gold Merchants: Buying and Selling on the Web
But what about gold merchants? Can they really benefit from being on the web? Is it worth paying $12 grand a year in advertisements in phone book advertisements? Some say no. I would only consider paying those kinds of fees if the placement on the search engines was a sure thing. I am getting a lot of fluff about having to wait for seven months for any type of results.
That is the kiss of death for most Michigan businesses. As an SEO marketer I can see a lot of businesses folding up shop and calling it quits. A lot can happen in 7 months. There could be emergencies, lightning, floods and other acts of God. You can expect to see a lot of tragic things happen in a city like Detroit. That is a very unacceptible time frame to get any sort of customer response.
Right now there is actual blood on the streets. Business owners are struggling to get foot traffic into their shops. Someone told me the other day that all brick and mortar businesses are obsolete which is complete gibberish. This is another myth that goes hand in hand with the paperless office and the elimination of US cash. It is always dangerous to heed the advice of fear based monocratic minded nincompoops who have never scratched dollar one in their industries.
What is happening out there on the street does cause for some alarm. Media vultures are now trying to cash in on the ultra sexy profit margins of SEO - search engine optimization and other high end visibility tactics. Keep in mind that just a few scant years ago this type of marketing was considered geeky and too technical. Most business owners found it boring and unimportant.
Now that the world is changing we are reconsidering the importance of search engines. Media vultures and media reps see the monetary potential and are out combing American businesses. They can get into the shops quite easily even if there are no soliciting signs if they are already customers and buying phone services. But before you sign that contract you should be aware of your other options and there are many out there......
The results we pulled for a gold store are posted above......
We were able to pull all of page 1 results in a matter of weeks... instead of months.
We have created a new style of advertising for a new age.... The results are staggering are worth taking a look at.
This is the new standard that is keeping a lot of Detroit, Michigan businesses open.
Posted by Ted Cantu, Saturday April 16, 2011
Sunday, April 10, 2011
Dental Marketing Program Eliminates Myths About Search Engine Optimization
This was featured in EmailWire, Bezinga, and quite a few other places.
==========================================================================
Troy, Michigan – As newspapers continue to scramble for more online relevancy media sellers of all types are combing the streets of Metro Detroit desperate for a sale. There are coupon specialists, direct mail experts and directory sales people who are hinting about search engine optimization. In the multitude of professionals being pitched are chiropractic offices, medical doctors of all distinctions and dental practices. A lot of these programs are offering various types of traffic visibility. Metro Detroit businesses now see the importance of being on the first page of Google, Bing and Yahoo and other top media sites such as Twitter, Youtube.com and Facebook.
One media company has chosen to stay in Metro Detroit and help the business climate. Ted Cantu is an author, speaker and has worked closely with the dental community to create a new form of advertising just for their industry. Xtreme Dental Marketing is a concept that takes out the common myths about SEO and also takes out the complications of running a good search engine optimization campaign. The websites Cantu and his company sells are optimized for the best selling services that a dental office has to offer. This can include anything from veneers, lumineers, Invisalign Teen, and crowns. This is done through a combination of smart keyword placement throughout the site structure and based on the dental office location. The results are a series of page one placements in every category, every niche and every geo targeted location.
“A common myth about search engine optimization is that one has to buy their way to the top. Most dental websites are nothing more than a phone number and an address. It is a glorified electronic business card. The websites at Xtreme Dental Marketing are optimized by categories of the best selling services so no pay per click is needed.” Says Xtreme Dental Marketing and SEO, Ted Cantu.
The results have been very dramatic and have been posted on video. Dental offices have expanded their practices into different locations as a result of using this program. More importantly, Metro Detroit dental offices have cut down their traditional marketing spending down to 25% and have eliminated radio, television and billboard advertising. There has been more of a rush to get online and reach more people through search engines than ever before. That is what this program is designed to do.
To get more information log onto: http://www.xtremedentalmarketing.com or call 248-631-9211. Follow us on Twitter at http://twitter.com/ted_cantu
==========================================================================
Troy, Michigan – As newspapers continue to scramble for more online relevancy media sellers of all types are combing the streets of Metro Detroit desperate for a sale. There are coupon specialists, direct mail experts and directory sales people who are hinting about search engine optimization. In the multitude of professionals being pitched are chiropractic offices, medical doctors of all distinctions and dental practices. A lot of these programs are offering various types of traffic visibility. Metro Detroit businesses now see the importance of being on the first page of Google, Bing and Yahoo and other top media sites such as Twitter, Youtube.com and Facebook.
One media company has chosen to stay in Metro Detroit and help the business climate. Ted Cantu is an author, speaker and has worked closely with the dental community to create a new form of advertising just for their industry. Xtreme Dental Marketing is a concept that takes out the common myths about SEO and also takes out the complications of running a good search engine optimization campaign. The websites Cantu and his company sells are optimized for the best selling services that a dental office has to offer. This can include anything from veneers, lumineers, Invisalign Teen, and crowns. This is done through a combination of smart keyword placement throughout the site structure and based on the dental office location. The results are a series of page one placements in every category, every niche and every geo targeted location.
“A common myth about search engine optimization is that one has to buy their way to the top. Most dental websites are nothing more than a phone number and an address. It is a glorified electronic business card. The websites at Xtreme Dental Marketing are optimized by categories of the best selling services so no pay per click is needed.” Says Xtreme Dental Marketing and SEO, Ted Cantu.
The results have been very dramatic and have been posted on video. Dental offices have expanded their practices into different locations as a result of using this program. More importantly, Metro Detroit dental offices have cut down their traditional marketing spending down to 25% and have eliminated radio, television and billboard advertising. There has been more of a rush to get online and reach more people through search engines than ever before. That is what this program is designed to do.
To get more information log onto: http://www.xtremedentalmarketing.com or call 248-631-9211. Follow us on Twitter at http://twitter.com/ted_cantu
Real Dental Marketing Results - Nick Kizy of Sterling Dental Raves About Cantu
We rushed to get this video out. And then we noticed that that window let in too much light, (groan) but we released it anyways..... because the results are just too fantastic.....
Thats Nick Kizy from Sterling Dental in Sterling Heights, ranting about our new SEO program for dentists. The numbers are impressive. This video is unrehearsed, (as you can tell) and we didn't even have a script..... Nick just opened his mouth and told us what was going on in his business and he doesn't lie. The results are incredible.
We have live case studies -- you can view them in front of a computer -- just call us directly and we can direct you to where to logon.
http://www.xtremedentalmarketing.com
Or call 248-631-9211
Saturday, April 09, 2011
Real Michigan Dental Marketing Experts Come Clean
Here is what we have been up to in Detroit. Yes, its very lonely in the D -- in fact, at times it seems as if we are the only people out there doing this level of work.
I have Nick Kizy from Sterling Dental in the house and we are talking about his recent results using our system. This is from the all new http://www.Xtremedentalmarketing.com site that is now live and active.
Dentists listen up, this one is for keeps. We are knocking out incredible ranking positions for our keyword choices and in the cities we serve. This is a template based SEO system that can work in any market, and in any niche.
There are open slots, we are currently taking orders as of March 1, 2011
Posted April 9, 2011, Ted Cantu Detroit MI
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