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Saturday, November 06, 2010

Ted Cantu Is Not Only RIght and Ethical, He's A Damn Good SEO

"IM BACK, BIGGER THAN LIFE, AND TWICE AS UGLY !!"
You know the last few months have been pretty hysterical. Living in Metro Detroit one doesn't have the luxury of being a total putz. You really cannot hide here and expect to make decent money. First of all, our entire media framework has collapsed into rubble and our newspapers are on life support or out of business. There is nowhere to advertise.....

If you want to get the word out about your business you have two choices.... pay through the nose for pay per click, or take up religion. The religion option in Metro Detroit is a little over done, but many people opt for that solution.

I like to take on the search engines head on with SEO and face any or all rejection that comes with it. That way you can find find out just how good you are. This is something that a lot of companies are not willing to do. So many of them shrivel up and hide out and pray for another answer.

Search engine optimization will do more than keep your doctors office lights on - it will also keep you in business.

THE ONLINE MARKETING GURUS FALL APART IN 2010Going through the Rip Off Report recently was quite a shock, all of our old heroes of -- not so long ago -- have ended up in this garbage heap called, Rip Off Report. There are stories in there about the illusive Stephen Pierce, Jeff Paul, Matt, (the ex savior) Bacak, and of course Don Lapree. I actually fell asleep during one of Matt Bacaks presentations a few years ago. Some of these guys have really challenged the state and have found themselves in multi million dollar lawsuits and I find this interesting for several reasons.

Now before you jump all over these guys get something straight. These guys made a lot of money. Jeff Paul claimed that after he tried a few of Dan Kennedys techniques he actually pulled 30 million dollars in sales. I don't really know how accurate this can be but that is what he claimed on one of his tapes. A lot of what you find in his kit is some fairly decent information. It is watered down Dan Kennedy for the most part and that kit will only make sense to you if you have studied marketing for a long period of time. I had to order the thing twice in a two year period to see if any changes had been made to it and if it still made any sense to me.

The truth about these guys is that they did make a lot of money and because of it have slacked in customer service. This ranges from basic things like not answering the phone when things go sour to flat out hiding from their customers. Gary Halbert actually went to prison for stealing from his customers. The conduct of these individuals is pretty ridiculous. You will read reports of these guys taking as much as $50 grand off of their customers and not supplying any value.... heinous.

Im disappointed with these guys because I studied through them and learned a great deal about marketing through them. Well, most of them, that is... I have studied and learned a great deal from the ones who didn't rip me off. Some of them have ripped me off and I talk about that in this blog....

2011 - And Why Marketing MattersA few years ago marketing did not matter. We had graphic design and MTV. Those two things actually stood for something and we weren't bombarded with so much web stuff. People lost their jobs and then decided that marketing was the way to go. The truth is there are a lot of shitty marketers out there who should flat out quit the business and stop embarrasing all the rest of us. Just because you lost your job at GM doesn't mean you should be a marketer. All it means is that you should go out and get another job, somewhere else.

There is a need for good marketers however, especially now -- when traditional media is falling apart including newspapers and Yellow Pages. Online marketing makes the most sense to me as our country caves in and we lose our economic sensibilities to things like outsourcing.

To add more trauma to our economy comes MLM's and franchising. These rigid spinsters add all sorts of unnecessary rules and regulations to inflate their stuffed shirts and fractured thinking. They go out of their way to install fear, order, and limited profitability to the denizens they enslave. Most of these people, and I include mortgage, real estate and insurance in this group, need marketing the most as their industries are impacted by things out of their control -- such as big branding, and third party competition.

With so many rules and regulations as a Nation we have lost our basic liberties and freedoms. As for companies and industries out there in America who still have a choice on where to spend their marketing dollar I say that dollar is best invested in smart online makreting.

Just recently we are helping out these industries

Detroit Party Bus
Party Bus Detroit
GIA Certified Diamonds Michigan
Tag Heuer Watches Michigan

Putting these guys on Google, Yahoo and Bing not only keeps our economy alive in Michigan but also ensures longevity. This comes at a time in our day and age where many businesses in Troy, Michigan have vacated their storefronts.

Middle management is not the answer. Get up and do something to save your
dental practices, medical offices, and places of business.

Ted Cantu works out of Detroit, Motor City... not METRO DETROIT... but DETROIT.... and stands up for the State of Michigan

Friday, November 05, 2010

Sales, Making Money in 2011, and God

Oh boy,

You want to hear something really interesting - here goes. You will not find this in a marketing book.... well.... maybe my marketing book, because I have the cajones to actually write about it in great detail......

Here is a sample from my upcoming book....
================================================================
CHAPTER 1
ARMIES Of FEAR: and how to avoid them…
This next part about the selling process is going to alienate some of you. There was a really interesting article in USA Today this morning concerning the notion of God. There are 4 basic views about how Americans view God according to this study which involved 1600 people. The results were quite interesting and I am going to share them with you.

The views of God not only broke down into four distinct groups. But the numbers of those views were close around 25% each. Americans believe in a “Distant God” which is where our inhumanity to our fellow men is a result of an independent decision and is not a result of God getting angry with us by delivering an act of punishment. Just as a storm is a storm or a tornado is a tornado a Distant God does not judge the people directly with acts of unspeakable violence. People who believe in a Distant God came in at 24%.

This study gets a little more involving as you can imagine. There are those who believe that God hands out torture and violence like an angry person. This is a way of making God more human and judgmental. The Authorative God hands out punishment unless you make things right with him. Surprisingly, 28% of the people polled believe in this type of Supreme Being. As of right now there are people in America who believe that we, as a nation, need to get their act straight so we can become the top world leader again. This type of thinking will explain a lot about money and we will cover that in the next few pages.

The Benevolent God cries at war, and is happy for us as we spread and joy and love. It is a human type of thinking God. According to this survey 22% believe in this type of ultimate being. It is a cosmic force of good that cares for all living things. It is a thinking individual that cares and is always around when you call upon him.

The Critical God is one that is based in poor thinking. The examples they give go as follow, “I may be poor on earth now but will be rewarded with many mansions.”. “I may not have any decent cars now but when I die I will be blessed with solid gold chariots” and the list goes on and on. There were 24% of people who believed in this type of God.

Now 5% did not believe in any form of God . You can find this study in USA Today, on the date 10/7/2010. It is worth picking up and reviewing it. You can also find this study online. It describes some very limiting beliefs about God in general. Keep in mind that other studies revealed that there were at least 22 other types of God out there. There is the popular version of God served up by Michigan author, Wayne Dyer, who views God as an impersonal all giving Universal source of blessings. This particular God doesn’t condemn, he doesn’t judge you and will not send you to the horrors of Hell.

Now, it gets more interesting because Dyer is part of the new alternative thinking group. His teachings are unique in the sense that his belief is that Hell is a temporary condition. This is a popular Kabbalistic belief too based in Judaism. This is a holistic belief that is embraced by a lot of overnight gurus that serve their talents in the form of business coach, life coaches, and spiritual coaches. Keep in mind that even as little as 10 years ago we did not have an over abundance of these sorts infiltrating the marketplace. They sort of arrived at their calling as thousands found themselves unemployable in the new economy.
Faith is a big money making business. Money has a lot to do with God in this case because they are intertwined so closely in this current thought.

Now it is going to get interesting. Notice how many people in this survey believe that God is a human type of life form that doles out favors, asserts guilt and blame and dishes out contempt. There is another view from people where they are easy to give up on their dreams. They will be wiped out on the face of existence and then opt for some riches to appear in the afterlife. When you think about how poor people are in this country with bankruptcy and debt I cannot help but think about their views of God. This is a very loaded subject.

Do you think that maybe with this poor opinion of God would have anything to do with the poor performers in your sales group? Would it explain the number of people who are unqualified to buy from you? Would this also explain poverty enhanced thinking? Are these concepts of God to blame for people who don’t go after their dreams?

Monday, September 27, 2010

Buying Airtime Is An Expensive Alternative

There was a time when I had a radio show in Detroit. I had to get sponsors and it was a miserable experience. I had about ten listeners and it was the same ten people who would call me week after week. Before podcasting and web video it was the only way to get the message out about your business. That meant that you would have to shell out a fortune every week to get anyone to notice you.

Recently that has all changed. Youtube has gone through some major changes. You can now upload up to 15 minutes of video at a time. That video can be uploaded straight from your camera and you no longer have to worry about crunching it down. You can actually upload HD video up to 2GB at a time.

CHEAPER THAN BROADCASTING
The aethestics of web video work differently than television. First of all you do not have to apply Hollywood production values. Also you do not have to worry about hiring a script writer or using models. I have done both of those things at one time while producing web video.... It is not necessary.

In fact, the more homeade something looks the more viewers you are going to have. When you use the web you will not have to worry about buying any media airtime. This means you will not have to deal with broadcasting fees. You are using free bandwidth from the Youtube.com servers.

The only costs you have associated with video is producing the video yourself and doing any type of editing. Time, is the biggest cost of doing web video. in the days to come I think you will be better served if you use web media when it comes to promoting your company. Traditional media is always going to be expensive and time consuming.

Think about the kind of people who look at your tagged video content. These are people are in a sense pre-sold on what you can provide. This is a more attentive audience than radio or television.

Tuesday, September 21, 2010

Ted Cantu Redefines How We Do Business On The Web !!

IM STILL UNEMPLOYED !! THANK YOU DETROIT - I MEAN THAT, THANK YOU THANK YOU!!

I am a man of thanks. I cannot tell you grateful I am to be living in such rural conditions because its toughened me up. Its made me climb the walls and find a sensible answer to all of this unemployment and madness.

Its caused me to create a kick ass real estate SEO marketing course. I am selling this mindbomb to real estate agents all across this great nation. I am teaching these agents the ABC's of REBEL MARKETING. We are throwing out all of the old rules and attacking the web with great vigor!

The results are amazing. We are getting our sites ranked in 6 days into tight markets. Creating traffic systems that blow the competition to pieces. The list goes on and on... Detroit.... what can I say. I used to be angry about all of this but these days I couldn't be happier.

Now I get to spend more time with my baby boy.

I am truly grateful......

Check out the stuff we did at Kawasaki....
http://www.1seomichigan.com

Check out the stuff we did for our real estate clients....
Http://www.1searchengineoptimizationrealestate.org

Now we are going to be taking on even more intense online environments....

PS... real estate agents - embrace me -- our time has come!!!
Lets make a fortune together

Monday, September 20, 2010

Beautiful, Spiritual, Web 2.0 Savvy --- and Its Going To Cost You 100k Per Year To Hire Me

STOP ME BEFORE I SAY SOMETHING OUTRAGEOUS......

Im sick of these spiritual people crawling out of the woodwork spouting the Laws of Attraction. These people look like models and obviously cant land the gig!

So they are becoming marketers.

Lucky Us !! I have seen some of these women border on grand larceny and charge as much as 100K per client per year. I ask men, what do you get for that kind of money....? Do you learn how to Tweet? Do you learn how to get a traffic system? Please tell me you get a little bit of SEO.

NOPE.

You get ZILCHO.

You get perfect teeth, and some gibberish about the Laws of Attraction and how to be nice to people.... for a hundred grand.

You're better off buying a low grade racehorse. Good luck getting your moneys worth back. We are living in the age of high ROI. People are losing their homes, they are no jobs -- and now we are being bombarded with these miserable failures.

Still, I have to give them some credit. They aren't posing for mens magazines. Apparently, ripping off the Universe pays better. But it is appalling to see so many of these floozies flaunt the almighty dollar with some peppered philosophies on high end spirituality.

At least I studied Judaism, Hinduism, and Kabbalah. I have studied Kundalini too for the last 6 years. I come from a place from knowing. I never felt the urge to take my shirt off and offer an intergalactic stud service for the disempowered.

People are nuts.

Pick up a book. Learn how to sell something. But I would think twice before I would fork over a hundred grand to any one of these runway con artists.

I saw some of their courses and I was shocked and outraged and what you get. There is one person, who shall remain nameless who has about 20 DVDs - without an ounce of worth to any of them.... We are talking about Kingergarten principals here.

Wealth attraction? Don't make me vomit.

I will.... I will seriously vomit.

Sunday, September 05, 2010

Napoleon Hill - THE LAWS OF SUCCESS -- BACK IN PRINT

Im going to write about the new re-release of NAPOLEON HILL'S - LAWS OF SUCCESS -- its back in print in its original form -- a first since 1925. There were only 100 original printings of the first edition -- according to legend. But recently there has been a demand to see the entire - original printing. It is now available through late night television.

Listen to what it says about the buyer - seller relationship.....


""It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive.

In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public.

People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise."


This really pertains to our game -- selling real estate. People do buy into the seller, so personality is very important -- or just AS important, as the property you are selling.

Interesting stuff.....

Ted Cantu posted this on Sept 4 2010 - at 11:58PM - is the author of two books, works out of Metro Detroit

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