Friday, June 05, 2009
The Power of Intelligent Thinking ! Go Cantu !
Here is the third installment that is a MUST SEE. Before you spend a fortune on online marketing or, (heaven forbid) someone else's fortune on Internet Marketing for a company you have not even built yet.... Take note.
You are headed for serious disaster.
Get a grip on your online efforts and watch these clips. They may very well save your company and keep you in the black for crikeys sake.
Ted Cantu, (THE KING) posted this on June 9, 2009 at 8:30 PM
WEB 2.0 LIVE DEMONSTRATION - Ted Cantu
HATED AND LOVED - FOR TELLING THE TRUTH ABOUT YOU, YOU'RE BUSINESS AND GOOGLE:
TED CANTU PACKS THE HOUSE
It's no secret that I fired just about all of my mentors, (for being nothing more than jealous swines). I grab a bit of success and theres always some miserable lout waiting in the darkness anxious to piss all over my extraordinary discoveries. Ah but such is life.
Here is the truth about Google, dear ones, take heart and take notes.
Posted by Ted Cantu on June 9, 2009 at 8:33 PM
Web 2.0 and Search Engine Marketing LIVE
TED CANTU SPEAKS ON INTERNET MARKETING
These clips were pulled, from "The Vaults" of our studio hard drives. It was recorded a little before its time, (AKA... last summer). They illustrate my skills and my companies victories early on.
These web 2.0 clips are well worth watching. Take notes. The Ted Cantu footage is a prelude to what was to come later in the 42 minute miracle.
Posted by Ted Cantu at June 5, 2009 at 8:28 PM.
Tuesday, February 17, 2009
Can SEO Help Michigan Chevy Dealerships? Part 1
Can SEO, SEM and Web 2.0 Marketing really help Michigan Chevy Dealerships? In these challenging economic times auto dealerships are going to have to position themselves in a much bigger digital arena. Not only having a web site is important but then comes the responsibility of making it visible for web site searchers out there.
The Detroit Free Press announced earlier this year it would be cutting back on its home delivery. This is going to have serious repercussions throughout the Michigan economy and in particular the automotive dealerships. Since the advertising scene is going to be seriously limited it is up.
After looking into the Automotive scene a bit deeper I was somewhat dumbfounded when I found out that the majority of the sites I reviewed lacked critical data. The “Guts” of these sites were missing and for the most part altogether non-existent. In the most simplest terms there was nothing for the search engine spiders, (bots) to grab a hold of. This meant that the web sites, (despite how pretty they were or how glitzy they were in appearance) lacked visibility.
This puts the auto dealership owners in a very bad situation. When you tack on the additional promotional expenses such as PPC, (pay per click) sponsored links, banner ads, and paid text links the problem becomes very serious.
So now we have two problems. One is that the dealership is invisible through bad online marketing. The second problem is that the dealership cannot reach as many people through traditional media, (newspapers). The dealership is left with basically two choices. They can go through television and radio to try to get more prospects or it can turn to the Internet.
I think the Internet is a better cost alternative. Now there are multiple families of search engines including web video, podcasts, blogs, and social bookmarking which will enable the dealership to get in front of more people at a much lower cost than traditional media advertising.
To be continued.
Posted by Ted Cantu on Feb. 17, 2009 - to learn more about how Web 2.0 can help your auto dealership check out CRM Automotive solututions here...
The Detroit Free Press announced earlier this year it would be cutting back on its home delivery. This is going to have serious repercussions throughout the Michigan economy and in particular the automotive dealerships. Since the advertising scene is going to be seriously limited it is up.
After looking into the Automotive scene a bit deeper I was somewhat dumbfounded when I found out that the majority of the sites I reviewed lacked critical data. The “Guts” of these sites were missing and for the most part altogether non-existent. In the most simplest terms there was nothing for the search engine spiders, (bots) to grab a hold of. This meant that the web sites, (despite how pretty they were or how glitzy they were in appearance) lacked visibility.
This puts the auto dealership owners in a very bad situation. When you tack on the additional promotional expenses such as PPC, (pay per click) sponsored links, banner ads, and paid text links the problem becomes very serious.
So now we have two problems. One is that the dealership is invisible through bad online marketing. The second problem is that the dealership cannot reach as many people through traditional media, (newspapers). The dealership is left with basically two choices. They can go through television and radio to try to get more prospects or it can turn to the Internet.
I think the Internet is a better cost alternative. Now there are multiple families of search engines including web video, podcasts, blogs, and social bookmarking which will enable the dealership to get in front of more people at a much lower cost than traditional media advertising.
To be continued.
Posted by Ted Cantu on Feb. 17, 2009 - to learn more about how Web 2.0 can help your auto dealership check out CRM Automotive solututions here...
Saturday, January 31, 2009
Web 2.0 and Automotive Marketing
I was reading how an Internet lead is lost in 4 hours if not followed up. The online car buyer will actually go to your site and look around and even fill out your customer contact form. What happens next is incredible. The lead will often go unnoticed by the web staff and this gets lost in the shuffle.
A surprisingly large number of these leads will go on to another dealership and make a purchase. The percentage of prospects who actually do this is close to 50%. If the lead can somehow get re-routed back to the dealership and in the hands of an attentive sales person some serious magic can happen. This is where Web 2.0 can make a serious difference. Here is something I found online...
"TROY, Mich. (January 21, 2009) -- Today Saleztrack, a premier provider of dealership Internet lead management (ILM) software and CRM software applications, announced an exclusive partnership with automotive intelligence market leader R.L. Polk & Co. that allows dealerships to increase sales from Internet leads by 24 percent within 90 days. Saleztrack utilizes Polk Lead Scoring in its recently released Digitrack -- the industry’s newest and unmatched ILM technology -- to help auto dealers “prioritize and pursue the very best Internet leads first,” according to Saleztrack CEO Bill Lloyd
“Polk Lead Scoring significantly enhances our Digitrack product and enables dealers to easily qualify their Internet leads and gain a competitive advantage, resulting in more Internet leads converted into sales,” said Lloyd. “This is a great partnership and addition to Saleztrack’s web-based CRM software.”
"Sourcehttp://www.saleztrack.com/news/crm_software_solutions_company_teams...
The benefit of utilizing a Web 2.0 CRM software solution is that it can handle muti step lead followup. It accomplishes this through email texting, voice broadcast, automated email deployment and much more. It allows the seller to tend to other customers and new business while taking care of the prospects simultaneously. Both end up coming out looking like a winner. Plus the number of cars that have been sold through this process have been somewhat astonishing.
I have found some more information as to real case studies at this address:http://1autodealership.com/
This is an interesting factoid of information from this site..."
55% OF ALL INTERNET LEADS BUY!
25% BUY WITHIN 10 DAYS!
68% BUY WITHIN 90 DAYS!
32% BUY AFTER 90 DAYS! "
I find these numbers pretty interesting. More and more of the Internet generation is turning to the web now to do their car shopping. Often times they want to fill out a subscription form on your site to get more information. Converting that into an actual cash paying customer can be quite a task. It requires the right type of followup.Web 2.0 is the missing link in this process and Saleztrack has it.
You can get on the no obligation demo call and get more information athttp://1autodealership.com/
Nobody has a system like this on the market and the testimonials they are recieving have been incredible.
Posted by Ted Cantu on Jan 30 at 11:46. You can find more information on this company at http://www.saleztrack.com and you can get on the special call to boost your auto sales at http://1autodealership.com
A surprisingly large number of these leads will go on to another dealership and make a purchase. The percentage of prospects who actually do this is close to 50%. If the lead can somehow get re-routed back to the dealership and in the hands of an attentive sales person some serious magic can happen. This is where Web 2.0 can make a serious difference. Here is something I found online...
"TROY, Mich. (January 21, 2009) -- Today Saleztrack, a premier provider of dealership Internet lead management (ILM) software and CRM software applications, announced an exclusive partnership with automotive intelligence market leader R.L. Polk & Co. that allows dealerships to increase sales from Internet leads by 24 percent within 90 days. Saleztrack utilizes Polk Lead Scoring in its recently released Digitrack -- the industry’s newest and unmatched ILM technology -- to help auto dealers “prioritize and pursue the very best Internet leads first,” according to Saleztrack CEO Bill Lloyd
“Polk Lead Scoring significantly enhances our Digitrack product and enables dealers to easily qualify their Internet leads and gain a competitive advantage, resulting in more Internet leads converted into sales,” said Lloyd. “This is a great partnership and addition to Saleztrack’s web-based CRM software.”
"Sourcehttp://www.saleztrack.com/news/crm_software_solutions_company_teams...
The benefit of utilizing a Web 2.0 CRM software solution is that it can handle muti step lead followup. It accomplishes this through email texting, voice broadcast, automated email deployment and much more. It allows the seller to tend to other customers and new business while taking care of the prospects simultaneously. Both end up coming out looking like a winner. Plus the number of cars that have been sold through this process have been somewhat astonishing.
I have found some more information as to real case studies at this address:http://1autodealership.com/
This is an interesting factoid of information from this site..."
55% OF ALL INTERNET LEADS BUY!
25% BUY WITHIN 10 DAYS!
68% BUY WITHIN 90 DAYS!
32% BUY AFTER 90 DAYS! "
I find these numbers pretty interesting. More and more of the Internet generation is turning to the web now to do their car shopping. Often times they want to fill out a subscription form on your site to get more information. Converting that into an actual cash paying customer can be quite a task. It requires the right type of followup.Web 2.0 is the missing link in this process and Saleztrack has it.
You can get on the no obligation demo call and get more information athttp://1autodealership.com/
Nobody has a system like this on the market and the testimonials they are recieving have been incredible.
Posted by Ted Cantu on Jan 30 at 11:46. You can find more information on this company at http://www.saleztrack.com and you can get on the special call to boost your auto sales at http://1autodealership.com
Tuesday, January 13, 2009
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