HOW COULD THE MEDIA GIANTS GET IT WRONG?
In the not so distant past I went from one web video house to another looking for help. I wanted to do a product shot and have it shrunk down for IPODS. I was ushered into one boardroom to another and was quickly up sold to a very unusable format.
It seemed that the powers that be wanted me to walk out with a 55K DVD. This was video overkill in my opinion and I knew it. I was given a script writer and two truck rolls. Seriously. These producers, (yes they were going to be on my tab as well) wanted to send out two full trucks armed to the teeth with bulky video equipment to do my shoot. But that wasn't the worst part.....
I was expected to sit through 80 hours of editing time for a 20 minute video piece. In fact, this video only had to come in two parts because of the ten minute limitation on Youtube.com.
But this complicated script - which came courtesy of a script writer, ("IM A STORY TELLER") that the company flew in from New York City - asked for three 8 minute spots. The best part about this whole debacle was that I lived in Michigan.
MICROSIZING COMES OF AGE
Now thanks to microsizing and desktop video editing. I can take the a video clip beyond the simple basics and do a cleaned up job that is fit for DVD and broadcast video. These clips are outfitted with RSS feeds and can be uploaded where they pull customers to them like a magnet This is a very powerful technology that traditional media houses cannot match.
* Web Video Fits On IPODS
* Video Can Be Read On Iphones
* Video Does All The Work Online -- Attracting Qualified People
In just under a year. Web video has literally kicked traditional media houses to the curb. When you combine these powerful advantages with a strong SEO campaign you cannot lose. Now you can geo target your real estate online and get into tight niche markets.
We are truly living in a marvellous age.
Posted by Ted Cantu creator of http://www.911copywriters.com on Oct. 9, 2007
Tuesday, October 09, 2007
Monday, October 08, 2007
Google Power - Inside Feedburner
Its important to understand the chain of command when it comes to online marketing. Google has the tendency to grab up whatever is red hot at the moment. So when you got the best of all worlds coming together its best to through caution to the wind and jump on in.
FEEDBURNER COMES TO GOOGLE
Feedburner was recently bought out by Google and the two of them are working together. There is a strong connection when you use these two tools together. Then when you combine the best of what Blogger has to offer its a straight shot to the top. Course there are things you have to put in place in your pages to get them to be SEO compliant. But for the most part this is a very holy relationship in the world of online marketing.
USING GOOGLE TOOLS
Getting all these elements to come together is very critical if you want to achieve high page ranking status. When you have all of these RSS feed elements talking to blogs and ultimately have them point to your web site pages you are in a good place.
Inter connection is the key.
You want a very harmonious relationship online when it comes to interactive tools. That is to say you want different parts of different areas of the web working together.
SEARCH ENGINES ARE NOT THE FINAL ANSWER There are a wide range of things you must know if you want to have excellent page rankings. Search engines are only part of the equation. There are many other elements that must work side by side.
* Blog search engines
* Podcast search engines
* Web Video search engines
* RSS feed search engines
* Search Engines
The trick in this modern day and age is to get all of these guys to communicate about your business. In essence that is all that matters. The other thing I can tell you is to understand the alliances that come into play.
Some services communicate better to eachother than others. There are many other tools out there that are API driven and written by third parties. I am always in the process of testing these out to see if they are worthy of working with or not.
BEYOND PAY PER CLICK
If you are in the habit of throwing a grand, two grand , 5 grand out the window because the big man upstairs tells you to don't expect to grow organically. I am only addressing organic listings here, (that is what I specialize in) and if you keep your ear to the ground you will always find a backdoor to get to the top.
The trick is to do everything in compliance. Yes, the web is getting more complicated. But in a lot of ways it is becoming a lot easier to navigate through the clutter and get yourself noticed.
Posted by Ted Cantu, owner of www.911copywriters.com on Oct. 8, 2007. You can also find his podcast in the business section on Podomatic where he holds the number 12 spot.
FEEDBURNER COMES TO GOOGLE
Feedburner was recently bought out by Google and the two of them are working together. There is a strong connection when you use these two tools together. Then when you combine the best of what Blogger has to offer its a straight shot to the top. Course there are things you have to put in place in your pages to get them to be SEO compliant. But for the most part this is a very holy relationship in the world of online marketing.
USING GOOGLE TOOLS
Getting all these elements to come together is very critical if you want to achieve high page ranking status. When you have all of these RSS feed elements talking to blogs and ultimately have them point to your web site pages you are in a good place.
Inter connection is the key.
You want a very harmonious relationship online when it comes to interactive tools. That is to say you want different parts of different areas of the web working together.
SEARCH ENGINES ARE NOT THE FINAL ANSWER There are a wide range of things you must know if you want to have excellent page rankings. Search engines are only part of the equation. There are many other elements that must work side by side.
* Blog search engines
* Podcast search engines
* Web Video search engines
* RSS feed search engines
* Search Engines
The trick in this modern day and age is to get all of these guys to communicate about your business. In essence that is all that matters. The other thing I can tell you is to understand the alliances that come into play.
Some services communicate better to eachother than others. There are many other tools out there that are API driven and written by third parties. I am always in the process of testing these out to see if they are worthy of working with or not.
BEYOND PAY PER CLICK
If you are in the habit of throwing a grand, two grand , 5 grand out the window because the big man upstairs tells you to don't expect to grow organically. I am only addressing organic listings here, (that is what I specialize in) and if you keep your ear to the ground you will always find a backdoor to get to the top.
The trick is to do everything in compliance. Yes, the web is getting more complicated. But in a lot of ways it is becoming a lot easier to navigate through the clutter and get yourself noticed.
Posted by Ted Cantu, owner of www.911copywriters.com on Oct. 8, 2007. You can also find his podcast in the business section on Podomatic where he holds the number 12 spot.
Friday, October 05, 2007
YOUR NEW TERMINOLOGY
Every bold thinking new age has its own phraseology. Your connection to the online world is moving at the speed of light. So to keep up with this fast and changing world here are a few new words to keep in mind.
WEBCRUSH
This is a real term online to describe an online crush of the opposite sex. It is used in the online world and is popular in many social networks. I have seen this term used widely by Generation Y. If you go onto MySpace or LinkedIn you will find many references to this term. Oddly, it is also used to describe some race car driving sport down south. But that is not to be confused with the real meaning.... an online Internet term of affection!
UBER BLOGGING
When I first coined the term Uber Blogging a while back I was referring to a blog that had RSS feeds pumping in content as well as feeds going out, (that people could subscribe to). It was in a sense a jacked up power blog that made full use out of the latest technology. It was more than a blog that simply had posts on it, (after all, thats boring right kids?). Since the term has come out its been floating around and it has been picked up by some UK magazines.
CYBERCASTING
If you are going to be on the radio get a video of it. This extends the life of your media. Because from there you can digitize that footage and throw it up on the web. Now you are on video and the radio simultaneously and people can match a name to a face. Better yet, you become familiar to the public. It is for this reason of combining the Internet along with Radio that I coined the term.... Cybercasting. Now your media has a life of its own.
MICROSIZING
In the early days of all of this I inquired help from several television recording studios for editing video. Little did I know then that these guys were going to charge me an arm and a leg for what I could do in about an hour. Seriously. So I took the best effects from digital video and editing houses and brought everything inhouse to a desktop level. I cut out all the expense, fluff and political numbness out of the experience from having to go into a studio to get something done. It is for this reason I coined this phrase.
WEBCRUSH
This is a real term online to describe an online crush of the opposite sex. It is used in the online world and is popular in many social networks. I have seen this term used widely by Generation Y. If you go onto MySpace or LinkedIn you will find many references to this term. Oddly, it is also used to describe some race car driving sport down south. But that is not to be confused with the real meaning.... an online Internet term of affection!
UBER BLOGGING
When I first coined the term Uber Blogging a while back I was referring to a blog that had RSS feeds pumping in content as well as feeds going out, (that people could subscribe to). It was in a sense a jacked up power blog that made full use out of the latest technology. It was more than a blog that simply had posts on it, (after all, thats boring right kids?). Since the term has come out its been floating around and it has been picked up by some UK magazines.
CYBERCASTING
If you are going to be on the radio get a video of it. This extends the life of your media. Because from there you can digitize that footage and throw it up on the web. Now you are on video and the radio simultaneously and people can match a name to a face. Better yet, you become familiar to the public. It is for this reason of combining the Internet along with Radio that I coined the term.... Cybercasting. Now your media has a life of its own.
MICROSIZING
In the early days of all of this I inquired help from several television recording studios for editing video. Little did I know then that these guys were going to charge me an arm and a leg for what I could do in about an hour. Seriously. So I took the best effects from digital video and editing houses and brought everything inhouse to a desktop level. I cut out all the expense, fluff and political numbness out of the experience from having to go into a studio to get something done. It is for this reason I coined this phrase.
THE BOUNCE UP
This is what happens if you follow our SEO, Internet Marketing, and online strategies. When you combine our methods of podcasting, blogging, RSS, web video and SEO something wonderful happens. Unlike typical SEO firms and PPC situations you will lose your rankings, (and money) within due time. But thanks to our tools WORKING TOGETHER you will experience a phenomenon called THE BOUNCE UP. Your site is transformed into this life saving life raft. You will actually go UP the search engines and most likely stay there. While other sites struggle to stay on top yours will actually do the opposite and bob up and down near the very top TEN.
Thursday, October 04, 2007
ITS YOUR DIGITAL LIFE !!
You can do what you like - obviously- ITS YOUR DIGITAL LIFE !!!
THATS THE THEME OF THIS NEW EXCITING PODCAST !!
My Podcast Alley feed! {pca-081784b0d22a187c8c19eb6216f530fa}
Ted Cantu posted this on Oct. 4, 2007 at 5:28 PM
THATS THE THEME OF THIS NEW EXCITING PODCAST !!
My Podcast Alley feed! {pca-081784b0d22a187c8c19eb6216f530fa}
Ted Cantu posted this on Oct. 4, 2007 at 5:28 PM
Monday, October 01, 2007
DIGITAL LIFE - NYC - NERDS IN PARADISE
"WELCOME TO THE DIGITAL SHOW ON EARTH !!!"
Hey folks -- hopefully some of you out there got a chance to enjoy The DigitalLife conference in New York City at the Javits Center. This was held near the Chelsea neighborhood. It was from Sept. 27-30. Yours truly was there and took in the full spectacle.
This is the latest and greatest show featuring the best entertainment, video gaming, and technology. This was a big deal. If you ever been to the Javits Center then you know its about the size of an airport. It was filled with products from HP, Oovoo, Best Buy, Com One, Dell Inc, E-Sports Services, Digital Kidz Zone, Activision, Palm, Logitech and many more.
Personal Favorites
I got a kick out of seeing the eBay University and the Lord of the Rings gaming area. I even got a free copy of the Witch of Angmar on DVD and jammed out on the Full Sail digital drum kit. The new gaming environments were very engaging and the lines to participate were quite extensive. Still, the energy in the room was contagious. You had the immediate urge to try EVERYTHING once you walked in through the entrance gates.
** I especially liked the new HP computers with the extra large flat screen. These things were a bit clumsy to be portable upon first glance (?). But they were loaded with features and were very pleasing to the eye. I really got a kick out of seeing them up close. You could try most of the gadgets that were on display.
For more information check out this site....
http://digitallife.pnmi.com/newyork/flash.html
Posted by Cantu on Oct. 1, 2007 at 8:48 PM. NYC, its good to be back !
Hey folks -- hopefully some of you out there got a chance to enjoy The DigitalLife conference in New York City at the Javits Center. This was held near the Chelsea neighborhood. It was from Sept. 27-30. Yours truly was there and took in the full spectacle.
This is the latest and greatest show featuring the best entertainment, video gaming, and technology. This was a big deal. If you ever been to the Javits Center then you know its about the size of an airport. It was filled with products from HP, Oovoo, Best Buy, Com One, Dell Inc, E-Sports Services, Digital Kidz Zone, Activision, Palm, Logitech and many more.
Personal Favorites
I got a kick out of seeing the eBay University and the Lord of the Rings gaming area. I even got a free copy of the Witch of Angmar on DVD and jammed out on the Full Sail digital drum kit. The new gaming environments were very engaging and the lines to participate were quite extensive. Still, the energy in the room was contagious. You had the immediate urge to try EVERYTHING once you walked in through the entrance gates.
** I especially liked the new HP computers with the extra large flat screen. These things were a bit clumsy to be portable upon first glance (?). But they were loaded with features and were very pleasing to the eye. I really got a kick out of seeing them up close. You could try most of the gadgets that were on display.
For more information check out this site....
http://digitallife.pnmi.com/newyork/flash.html
Posted by Cantu on Oct. 1, 2007 at 8:48 PM. NYC, its good to be back !
Saturday, September 15, 2007
the MONEY MACHINE - Googleotomy
The Money Machine: The Online Marketing Show
Give it a listen!
GOOGLEOTOMY - Let Google Make You Famous
Enjoy! -- 911 Copywriters
Posted on Sept. 15, 2007 at 6:59 PM by Cantu
Give it a listen!
GOOGLEOTOMY - Let Google Make You Famous
Enjoy! -- 911 Copywriters
Posted on Sept. 15, 2007 at 6:59 PM by Cantu
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