Copywriting Secrets With Ted Cantu - PART II

Ted Cantu and Joseph Dadich - Hard Hitting Copywriting

Here is Cantu and Dadich once again talking about "No Nonsense" Copywriting. Get ready to HOT WIRE your sales process. Here is how to write gripping sales copy that doesn't mess about. This is the stuff you need to lubricate your sales wheels in your own money machine.

Delivered in the traditional and "A-Traditional" methods inspired by Dan Kennedy, Orange Beetle and many others...

Posted by Cantu on Sept. 14, 2007 at 1:59 PM

New Copywriting Secrets - Part 1

Cantu and Joseph Dadich Illustrate The Frankenstein Technque....

There are so many times your sales copy is over shooting the mark. We took a 25 page sales letter and cut it apart. By doing this we were able to find out what made this sales letter tick. We reassembled the content and taped it back together.

You would be surprised at how much extra FLUFF was left over.

Cantu posted this on Sept. 13, 2007 at 7:16 AM

Social Networking Sites - Where You Should Be

When Facebook first came out it barely raised any eyebrows. It gained a little bit of popularity but MySpace got more headlines in the news. The mere idea of using a social network to promote a product or a service seemed sort of lofty. After all MySpace was deemed as more of a hangout for bored teens.

This eventually grew out to 7.8 billion.

Google's Orkut had a similar system and it grew out to 38.2 billion. The idea of taking a social network seriously now seemed like a very powerful idea. It was no longer kids stuff.

The idea of reaching more people using this powerful but underated tool seemed like a smart idea. So while companies are grappling with how to promote their services -- early adapters are moving in to set up their position on Orkut.

INCREDIBLE OPPORTUNITIES
There are other social networks out there that can pull similar results. This can also create a radical boost in web traffic too if you position yourself correctly.

Posted by CANTU on Sept. 9, 2007 at 8:15 PM

SEO - Free Resources

SEO Search Quest is expanding its site and getting ready to hit the FALL SEASON. As we construct and make additions to our new site, (please excuse our dust) we are pleased to announce a collection of new tools and resources.....

These tools and resources will benefit our clients, readers and business owners out there who want higher rankings. You do not have to subscribe to our newsletter to grab these free goodies... so come on down and check out our new seo index for Michigan businesses.....

Posted by Cantu on Sept. 3, 2007 at 10:26 pm

THE NEW COWARDS - Drug Companies Struggle For Popularity

The worst type of coward has shown its ugly head. In the age of RSS and subscription based content - drug companies are fearful that you will forget them. They are so afraid in fact that they are looking for new ways to stay afloat.

ENTER THE SPAM BLOGGER......

Off shore drug and pharmacy companies are terrified that you may forget them. They are traumatized that you will forget to buy their products. Instead of getting rejected in your SPAM box they turn to one of the last great resources left.

Spamming your web sites and blogs.

The companies who are pulling this cowardly act include:

* Viagra
* Male Enhancement
* Cialis
* Weight Loss
* Investment Ops

These unsavory companies single out blogs and web site forms that have no character protection on them. These companies use robots that scour through the web community looking for any place they can call home. They visit your site and fill out your comment section looking to advertise to you.

This type of behavior is absurd.

As anyone knows the response rate for something like this is very small. You may be batting one out of a thousand. So before any of you out there get any ideas please take note that this is very uneffective marketing.

WHAT BLOGS ARE AT RISK?
GoDaddy.com has very good blog software. I actually like it due to its effectiveness. There are calendar features and many other smart attributes that go along with it. The only bad thing is that there is no text entry code for those who write entries. This means that any spam bot can come in and fill your inbox with gibberish.

TYPEPAD is a smart system. BLOGGER is a smart system too. It requires a live human being to fill out the forms on it in order to complete a submission. This is worth mentioning.

THE SCAM
Spam bots can also penetrate your online ordering forms. They can get inside of your order forms on your ecommerce web sites. They will usually come in and order something for a dollar. They are testing your server to see if they can run stolen credit cards on it. You will get a sale listed for a buck and then the next thing you know you will get a notice from your ecommerce provider. You will get charged a $20 dollar fee from your ecommerce provider each time this happens. But there is a way you can strike back.

Make sure that your order forms have a text code on it to prevent spam bots from ordering. You can control this in your control panel on your online gateway.

Look, make it simple by asking your merchant account provider of the latest scams and how you can protect yourself. This is very important as cyber criminals are getting a little smarter with each passing day.

Ted Cantu posted this on Aug. 30, 2007 at 11:25 PM

Since When Does Cheap Price = Good SEO ?

This was a rather strange week -- even for me, ( a person who prides himself on getting into some over the top strange situations).

I've come to a rather stark conclusion about online marketing and that is..... Some companies should NOT have web sites. I know that may be a little harsh for some of you but its true. There are many contributing factors to making a web site campaign take off half way decent. There are many tools that you should be aware of when putting a site together.

SUCCESS DOES NOT COME EASY
Most importantly you should take care of the necessary costs.... hint.... directories... when putting your site together. Having a site on the Internet does not automatically mean you will get cash paying customers.....

It does not mean that you will get people buying everything you are selling. It does not guarantee that you will get a fair share of fans. It doesn't even mean you will get indexed or listed in the search engines.

Yahoo was charging a fee of $49 dollars per page just to get indexed. Now this does not mean that you will get listed. This means that you may have a chance of getting included into the search engines. You will appear somewhere in the bottom of the searches. This fee does not include TOP RANKINGS.

Incidently it also doesn't mean you will get A TON OF TRAFFIC. That is something that will happen if you are plugged into the top web directories which are DIFFERENT than search engines. You will have to be in enough niche market directories to make some sort of impact.

* Just because you have a web site does not entitle you to popularity or profits.....

To Be Cont.

Posted by CANTU on Aug. 23, 2007 at 10:37 PM