I'm a little partial to the Entrepreneurs Network of Michigan due to the fact that I've been involved with several projects of theirs. But these guys are back with a vengeance.....
Rumor has it that they are ramping up their money making opportunities.....
That is, this site is going to be a hub for professionals in S.E. Michigan....
Stay tuned for more details....
Oh and before I forget, here is a copy of their calendar....
For Michigan Entrepreneur events....
Ted Cantu posted this on Aug. 17, 2007
Creating powerful marketing through SEO, podcasting, blogging, copywriting, direct emotional response direct mail, online marketing techniques, automated marketing systems, and Opt In lead generation.
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Friday, August 17, 2007
Wednesday, August 15, 2007
HE COMES ON SMOOTH AND SLICK, LIKE AN UNWANTED DISEASE
ANOTHER POST SEO RANT
I promise to keep the dismal stuff to a bare minimum. But seriously folks, whatever happend to good old fashioned manners.
I got a SALES PITCH THIS WEEK on my FRIGGEN YOUTUBE STATION. This YO YO offered to MAKE ME RICH. I don't mind the message so much. That is what the SPAM filter is for on my email. And before I give anyone out there ideas on what to do.... or what not to do in this case... that is where all my unwanted pitches... get pitched.
Its disturbing to me that this slippery, flip flop of a marketing wannabe is trying soft soap me into a sale... on something I CREATED. This is like graffitti on another level.
Here is my YOUTUBE STATION.....
http://youtube.com/user/tedcantu1
Also note that you won't find a sales pitch on there. I had to block this knucklehead off my message board. Until I can find a way to permanently delete him I am going to keep this channel tip top clean.
By the way, this is a horrible business model. You cannot create a market by slobbering over prospective clients who are sitting ducks. This is not marketing. This is worse than spam. And to think I am supposed to give into the "pressure" and give this jerk money is not in the future.
Get a clue, all you clueless marketers out there.
Get a job.
Ted Cantu posted this on Aug. 15, 2007 at 10:40 pm
I promise to keep the dismal stuff to a bare minimum. But seriously folks, whatever happend to good old fashioned manners.
I got a SALES PITCH THIS WEEK on my FRIGGEN YOUTUBE STATION. This YO YO offered to MAKE ME RICH. I don't mind the message so much. That is what the SPAM filter is for on my email. And before I give anyone out there ideas on what to do.... or what not to do in this case... that is where all my unwanted pitches... get pitched.
Its disturbing to me that this slippery, flip flop of a marketing wannabe is trying soft soap me into a sale... on something I CREATED. This is like graffitti on another level.
Here is my YOUTUBE STATION.....
http://youtube.com/user/tedcantu1
Also note that you won't find a sales pitch on there. I had to block this knucklehead off my message board. Until I can find a way to permanently delete him I am going to keep this channel tip top clean.
By the way, this is a horrible business model. You cannot create a market by slobbering over prospective clients who are sitting ducks. This is not marketing. This is worse than spam. And to think I am supposed to give into the "pressure" and give this jerk money is not in the future.
Get a clue, all you clueless marketers out there.
Get a job.
Ted Cantu posted this on Aug. 15, 2007 at 10:40 pm
Labels:
ted cantu,
WORTHLESS MARKETERS,
YOUTUBE STATIONS
Monday, August 06, 2007
Who's Holding The Keys?
TALES FROM THE DIGITAL SOUP KITCHEN
Looking for web help shouldn't be like looking for old rims and side mirrors for your car in the junk yard. You should get a quality product from the starting gate.
1. Look for the BBB
2. Get someone who is certified either in web building or in SEO
3. Get references
.. nuff said.
============================
The real stickler this week came from a newsource about web site designers keeping their customers hostage. They can do this somewhat legally by having ownership over the domain name and even the web site itself.
This rarely comes down to a legal court of law but it can. To keep things safe and sane I always give my partners full ownership over anything I create for them. I do not want to get into a sticky situation down the road. Remember that in a court of law you have to have proof.
Business owners get sloppy because they start to trust the "leader" a little too much. In fact, they let the leader steer the ship right into an iceberg. When things go sour, and this can happen for whatever reason, then the owner has a right to take his business elsewhere.
I would say about 20% of our business centers around looking for domain names, (registered in other countries) and also taking web sites back from deadbeat designers. Other times I have to track these web designers down and often times if they are real small they don't have an office. This means I have to track them down through friends and ex-business associates.
I actually tacked on a SUPER SLEUTH FEE for this service. I have to play detective for the defective and to do that takes money. The most annoying thing I feel about this process is that it eats up a good deal of my time. This is time that I could spend doing something else that is productive for my business.
To save everyone from a trail of disputes and the dreaded "HE SAID SHE SAID" take a tip from Cantu. Make sure you get EVERYTHING CONNECTED TO A WEB SITE PROJECT IN YOUR OWN NAME.
This includes:
* Domain names
* Web site hosting accounts
* Graphic services
* Add ons, (graphic enhancements)
* Form code
* Pictures
* Video
* Additional hosting information
Make sure you get everything in YOUR name and also make sure you have the passwords and usernames to access these accounts.
** I would install a policy that forbids us from entering a project of this nature. But the problem is that this is becoming very widespread. It becomes somewhat difficult to avoid this turmoil.
Make it easy on everyone by being a responsible business owner and take FULL OWNERSHIP.
Posted by Cantu on Aug. 6, 2007 at 7:59 AM
Looking for web help shouldn't be like looking for old rims and side mirrors for your car in the junk yard. You should get a quality product from the starting gate.
1. Look for the BBB
2. Get someone who is certified either in web building or in SEO
3. Get references
.. nuff said.
============================
The real stickler this week came from a newsource about web site designers keeping their customers hostage. They can do this somewhat legally by having ownership over the domain name and even the web site itself.
This rarely comes down to a legal court of law but it can. To keep things safe and sane I always give my partners full ownership over anything I create for them. I do not want to get into a sticky situation down the road. Remember that in a court of law you have to have proof.
Business owners get sloppy because they start to trust the "leader" a little too much. In fact, they let the leader steer the ship right into an iceberg. When things go sour, and this can happen for whatever reason, then the owner has a right to take his business elsewhere.
I would say about 20% of our business centers around looking for domain names, (registered in other countries) and also taking web sites back from deadbeat designers. Other times I have to track these web designers down and often times if they are real small they don't have an office. This means I have to track them down through friends and ex-business associates.
I actually tacked on a SUPER SLEUTH FEE for this service. I have to play detective for the defective and to do that takes money. The most annoying thing I feel about this process is that it eats up a good deal of my time. This is time that I could spend doing something else that is productive for my business.
To save everyone from a trail of disputes and the dreaded "HE SAID SHE SAID" take a tip from Cantu. Make sure you get EVERYTHING CONNECTED TO A WEB SITE PROJECT IN YOUR OWN NAME.
This includes:
* Domain names
* Web site hosting accounts
* Graphic services
* Add ons, (graphic enhancements)
* Form code
* Pictures
* Video
* Additional hosting information
Make sure you get everything in YOUR name and also make sure you have the passwords and usernames to access these accounts.
** I would install a policy that forbids us from entering a project of this nature. But the problem is that this is becoming very widespread. It becomes somewhat difficult to avoid this turmoil.
Make it easy on everyone by being a responsible business owner and take FULL OWNERSHIP.
Posted by Cantu on Aug. 6, 2007 at 7:59 AM
Friday, August 03, 2007
2 Second Slam Dunks
Ever notice that some products and services really do the job visually in about 2 seconds? IN other words just looking at the product and what it can do tells the entire story. You don't need a ton of MTV rapid fire machine gun edits to get your message across. One shot will usually get the job done. Its the product that does all the work.
This is EXACTLY what we are looking for in our latest project. We are searching for products that get the message out there while telling a visual story.
Check out this mini clip we did for Color Vanish....
www.colorvanish.com
And watch this amazing product go to work.......
We'll be featuring these clips on our up coming business profiles site.....
Posted by Cantu on Aug. 3, 2007 at 8:46 am
This is EXACTLY what we are looking for in our latest project. We are searching for products that get the message out there while telling a visual story.
Check out this mini clip we did for Color Vanish....
www.colorvanish.com
And watch this amazing product go to work.......
We'll be featuring these clips on our up coming business profiles site.....
Posted by Cantu on Aug. 3, 2007 at 8:46 am
Monday, July 30, 2007
Free Video Profiles - For Michigan Businesses
"OKAY MICHIGAN - Listen Up!! Here Is
Your Chance To Grab A Bit of Fame!"
Cantu and the SEO Search Quest group are on a mission. We are looking for interesting and eclectic Detroit area businesses to include in our video profile web site. The kicker here is that the pages that we create are going to be optimized to bring plenty of attention to all of those who participate with us.
The pages we create will also have links joining our video profile web pages to participant web sites. This means that anyone who partners with us will have higher search engine rankings as a result. Here is the first video clip promoting this unique and unusual service.....
All video clips can be traced to IPOD and IPHONE media.
Cantu posted this on July 30, 2007 at 8:24 PM
Your Chance To Grab A Bit of Fame!"
Cantu and the SEO Search Quest group are on a mission. We are looking for interesting and eclectic Detroit area businesses to include in our video profile web site. The kicker here is that the pages that we create are going to be optimized to bring plenty of attention to all of those who participate with us.
The pages we create will also have links joining our video profile web pages to participant web sites. This means that anyone who partners with us will have higher search engine rankings as a result. Here is the first video clip promoting this unique and unusual service.....
All video clips can be traced to IPOD and IPHONE media.
Cantu posted this on July 30, 2007 at 8:24 PM
Sunday, July 29, 2007
SEO - Seize The Market
The last few weeks have been interesting on the SEO front. There are too many companies out there who just, "Don't Get It". Just last week I delivered a program to a company and watched the face of the decision maker contort from dismay to total mental abandon.
The fear here was the prospect of a new Google algorithm. This is actually a valid reason for not wanting to commit to a search engine optimizaton program.
But what he socked me with next was actually eye popping. He wanted to put more dough into Yellow Page advertisements because he claimed at least it would get into more peoples hands.
WHERE IS OUR YELLOW BOOK?
Our yellow book was delivered during a rain storm. It sat in a plastic bag, unopened, for days on end until just a week ago. From there it was shuffled off into a corner to dry off. It was allowed a home out of sheer sympathy. There it sits waiting to be used.
Maybe one day I will use it if I have time.
My schedule lately has been one that demands instant gratification. If I need something then I need it right away. I cannot wait to get my answer. If I need a map, or directions, or a phone number of a service provider in my area for XYZ I never reach for the Yellow Book.
Either does a lot of our younger generation.
Generation X has limited means in this changing economy and they rarely do things in a predictable fashion. But Generation Y, (the youth generation that came after) has more buying power, are a lot more demanding and carry a more cynical attitude about the world around them. Not only are they a little more edgy but they are impatient. They demand answers at the touch of a button and grew up with Nintendo. Electronic gadgets and Google are all in a days effort for these kids. Chances are they are not going to go digging very deep to find your company in a Yellow Page ad. Forget about that 10% coupon and the hassle of getting a pair of scissors to cut it out. They would rather buy something online.
BEATING OUT 40 COMPETITORS
How do you get around 40 competitors in your field? It is going to be hard to do it with the kind of web sites most franchises have. A lot of franchises operate out of one web site. To find the location for a franchise you have to pull down a java menu. From there you need to get the city you want to do business in and get their web page.
Its amazing to me that many franchise owners, (many of which pay $156,000 or more to be in the franchise) consider this type of set up a "web site".
So doing something intelligent like having a separate web site with a different IP address does not often come up as a solution. This is what is going to set you apart with all your competitors. Take in for consideration that most web sites are not even positioned for Search engine optimization. Most sites come up blank and get a zero percent rating.
You need to have the right guts in your web site to make this happen.
FIND OUT WHERE YOU RATE
Take this simple test and find out how significant you are on the web.
Meta Tag Analyzer tool
** How will you seize the market?
Posted by Ted Cantu, on July 29, 2007 at 8:14 PM
The fear here was the prospect of a new Google algorithm. This is actually a valid reason for not wanting to commit to a search engine optimizaton program.
But what he socked me with next was actually eye popping. He wanted to put more dough into Yellow Page advertisements because he claimed at least it would get into more peoples hands.
WHERE IS OUR YELLOW BOOK?
Our yellow book was delivered during a rain storm. It sat in a plastic bag, unopened, for days on end until just a week ago. From there it was shuffled off into a corner to dry off. It was allowed a home out of sheer sympathy. There it sits waiting to be used.
Maybe one day I will use it if I have time.
My schedule lately has been one that demands instant gratification. If I need something then I need it right away. I cannot wait to get my answer. If I need a map, or directions, or a phone number of a service provider in my area for XYZ I never reach for the Yellow Book.
Either does a lot of our younger generation.
Generation X has limited means in this changing economy and they rarely do things in a predictable fashion. But Generation Y, (the youth generation that came after) has more buying power, are a lot more demanding and carry a more cynical attitude about the world around them. Not only are they a little more edgy but they are impatient. They demand answers at the touch of a button and grew up with Nintendo. Electronic gadgets and Google are all in a days effort for these kids. Chances are they are not going to go digging very deep to find your company in a Yellow Page ad. Forget about that 10% coupon and the hassle of getting a pair of scissors to cut it out. They would rather buy something online.
BEATING OUT 40 COMPETITORS
How do you get around 40 competitors in your field? It is going to be hard to do it with the kind of web sites most franchises have. A lot of franchises operate out of one web site. To find the location for a franchise you have to pull down a java menu. From there you need to get the city you want to do business in and get their web page.
Its amazing to me that many franchise owners, (many of which pay $156,000 or more to be in the franchise) consider this type of set up a "web site".
So doing something intelligent like having a separate web site with a different IP address does not often come up as a solution. This is what is going to set you apart with all your competitors. Take in for consideration that most web sites are not even positioned for Search engine optimization. Most sites come up blank and get a zero percent rating.
You need to have the right guts in your web site to make this happen.
FIND OUT WHERE YOU RATE
Take this simple test and find out how significant you are on the web.
Meta Tag Analyzer tool
** How will you seize the market?
Posted by Ted Cantu, on July 29, 2007 at 8:14 PM
Labels:
Generation Y,
Google,
Search Engine Optimization,
Yellow Book
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