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Monday, July 09, 2007

ONE WEB SITE CANNOT "DO IT ALL"

"I Don't REALLY WANT Much From This World...... Except For Maybe World Domination"

This is all in fun of course dear ones !! I am going to do the best I can to keep this light hearted. But honestly, do you really expect to pull a big chunk out of your local market with a spinely five page web site?

This seems to be the rallying cry for anyone who sells these en masse. The poor people who buy them are being seriously misled. It is virtually impossible to create any type of long lasting impression off a web site that only has five pages and no contact information. I see a lot of these sites being sold through telecom groups, phone companies and MLM type people.

Its hard to get all the goods.... But lets face it with the way things are changing all over its hard to distinguish what those goods are. If you want to create some real impact with your audience then you need to figure out how to best reach them.

Check this out....
http://1seomichigan.com/3.html

Check out these types of sites and Internet marketing samples. You cannot get these same types of results from a web site that just merely showcases a phone number. It has to be more than a glorified electronic business card......

Cantu posted this on July 8, 2007 at 1:31 am

Thursday, July 05, 2007

MISSED MONEY OPPORTUNITES


"What Color Are The Bricks In Your Prison?"

If you are talking about making serious money in this economic landslide get out of the cube! Yes, I invite you to stop thinking "outside the box" !! I encourage you to ditch the box - cube whatever you want to call it -- once and for all.


Most cube environments are nothing more than petting zoo's for 30 somethings. Its depressing and just God awful. But if you are totally wrapped up in the job environment then you might not see it.
WHAT IS MONEY?
A few good books out there will shatter your preconception about money and what it means. There is a lot of talk lately about the newly found, Laws of Attraction. But this in fact has been a serious study going back to the year 1911. There are even earlier writings about this if you have the time to research it.

This free flow of money and exchange of monetary means for goods and services relies on strong belief. It is created by forging trust between not only two parties but also joint ventures of monumental sizes. This is where you get all of the interesting relationship building. Once you hit this type of environment the office cubes seem a bit trivial.

In short, money is an energy!

Its empowered and disempowered by your own free will. Before I run the risk of confusing you let me explain this a bit further.....

Multi Level Companies Blow It - Most of the Time
Just last week I was invited to partake in a multi level company. I have had dealings with these types of organizations in the past and found them troubling. The emphasis is on making a ton of money with very little effort. Some people do very well with this type of set up and there are many different dynamics that come into play with this.
On one hand its kickback city. Everytime you sell something in your organization everyone in your downline gets a piece of it. If this happens enough times in a certain time period everyone in that organization wins. But hitting this type of consistency is hard. Not everyone gets it.

Perhaps most distracting is that this type of money making has little to do with traditional business. But to be fair the profit margins are really a lot smaller than what one would experience if they worked on their own. Most MLM groups run off a 30 percent profit margin. It takes a while to build up a substantial amount of money that you can actually live on.

They have a poor view of what money actually is. This is what made me look over these opportunities and seek out the Law of Attraction.

What Makes The Law of Attraction So Popular?
This was viewed upon by ABC television as something bad. In fact, it got so much attention from the network that it ran two specials dedicated to discredit its popularity. The network has more uplifting topics it would rather show the pubilc such as rape, murder, senseless comedies and war. Still, in spite of all the negative presss there is something integral about this Law.

One considers for a moment about its origin. These stem from a wide array of writings from Hinduism, Judaism and some of the earliest philosphophical - metaphysical teachings of its kind. If learning about the Vedas and ancient Sanskrit are not your thing then consider some of the more recent research. There was a lot of writings about this topic at the turn of the 20th century and in 1947.

There are writings about it centered around Kabbalah and the Zohar. These ancient Jewish texts are fascinating and go a lot deeper into the topic then one could imagine. This is the type of journalism that ABC should focus on. One would think a little responsibility would be well in order. But that didn't seen to be the case when I caught these two poorly produced broadcasts.

This became the basis for the book, "The Secret" and was recently brought to light by the powerful works of Joe Vitale, (marketing wunderkind).

As en entrepreneur you have a responsibility first to yourself. From there you have to decide what path you are going to take. Are you going to take the one that is broadcast to you daily by the press and the media? Or are you going to listen to your intuition? Becoming an entrepreneur is NOT THE SOLUTION FOR EVERYONE. It is a road filled with confusion, self doubt, blame and self loathing. You will make mistakes and mispend money on your climb to the top.

If you have the guts you will succeed. The best thing you can hope for is to be persistent. You will need to overcome objections and find that many of your biggest stumbling blocks are self induced. You must unlearn things that you have already learned. In this process I include a lot of things learned in college. This becomes true especially when you start to get into the real thick of your individual views of money.

** Be leery of lopsided political viewpoints that are created to smear your hopes and dreams. These messages are counter productive to the positive reasons one chooses to be an entrepreneur in the first place.

Ted Cantu posted this on July 5, 2007 at 7:23 pm and can be found at http://www.1seomichigan.com

Sunday, July 01, 2007

IPHONE PODCAST - WORTH THE WAIT !

The Money Machine: The Online Marketing Show
Give it a listen!
The Online Money Machine: IPHONE


Enjoy! -- 911 Copywriters

Saturday, June 30, 2007

IPHONE ASKS - WHAT CAN YOU DO?




"The World Is Watching - Now What Will You DO?"
The IPHONE was released last night to lines of fans who waited for hours. You can find a gazilion articles posted about the "Jesus Phone" on the web. But that is not what this posting is going to be about..... specifically. I figured you can go just about anywhere to find some hype and heart thumping propaganda concerning this technological marvel.

Now that you have access to technology the REAL question becomes what do you do with it?

You already know from looking at my presentation on SEO in Michigan..... that 100 million viewers watch YOUTUBE.COM a day. That in itself is pretty encouraging. These people come from all sorts of niche markets. The whole thing in a microcosm is pretty dog gone exhilarating.

MEETING WITH A FILM MAKER
This week I had lunch with an independant film maker in the Detroit market. Our discussion went in several amazing directions and touched upon pop culture. We were discussing how pop movements were either captured or even fabricated in front of a camera. Our references scanned the whole spectrum including Saturday Night Live, The Who, and music sensations like THE CLASH.

At what point did the audience "SNAP" and go bananas when the Clash performed in the film "Rude Boy". The live performances were very dynamic to watch. I was focussing on the audience and what made them react so strongly. Likewise I also downloaded a Steve Martin live performance record from 1978 this week. This is an album I have not heard since I was ten years of age. I was amazed at the kind of response he was able to extract from his audience. Martin, before he became a film director, was the first comedian to pack thousands into arenas to give comedy performances.

There was something in each performance. Something memorable. This is what made them so fascinating to watch and listen to. Trying to capture that spark inspired me to continue into other forms of entertainment. I picked up Saturday Night Live - Season 1 - on DVD. Once again I am watching a group of unknown actors revolutionize a media format. To me this is very inspiring and its worth studying.

TYING IT ALL IN TOGETHER
What does studying the Punk Rock movement, Saturday Night Live and rebel comedians have to do with the IPHONE? It has everything to do with you being discovered and revealing your own uniqueness. My questions for you are as follows.....

1. At what point will your audience "SNAP"?
2. What kind of POP sensation will you make on the web?
3. What kind of mass following can YOU attract?

Ted Cantu posted this on Saturday, the DAY AFTER... June 30, 2007 at 7:49 am

Monday, June 25, 2007

The Misunderstood World of the SEO

"Online Life As We Know It Is About To Change"

The recent UK magazines kicked out a minor ruckuss this week with their bold proclamations of online marketing. There is evidence of change in the air in many areas of online marketing. Its not just with the Google Universal Search..... The new techniques that were mentioned in this publication went a little beyond what we typically view as online marketing.

We were exposed to Web 3.0 - higher forms of podcasting, blogging, MySQL and tying this all together in the effort of getting more web traffic and online customers. Even for a seasoned professional this would come off a bit as overkill (?)

I know professionals who work in this business who didn't bother to pick up last years edition. They were in a state of overwhelm just by reviewing the contents of the magazine. But this years edition is a lot more intense.

Online Training At Home
A recent training program for internet savvy marketers only listed SEO down to just a few sentences. The rest of the course picked up on some pretty elevated areas. Right after a couple of text book definitions of online marketing the course got more indepth. These areas had very little to do with any typical SEO practices.

In other recent news you just cannot escape the coming of the IPHONE. The influence of video and audio messages that you design will open new doors of opportunities for new sales. This is flipping the business models of broadcasting upside down.

YET, you really do need a strong SEO based delivery system to get your media out into the public.... One that will enforce your viewpoints upon your public. One that has the ability to bounce back up once it has been knocked down a few pegs on the search engines....

Posted by Ted Cantu on on June 25, 2007 at 11:31 pm

Sunday, June 24, 2007

The Importance of Being Persistent


"Take A Tip From The Dollar Bin -- In This Case..... The Candy Butchers"

A few years back... or.. back in the day.... Or as my friend Jeff says, "A little Later in the Day..." was a golden gem discovered in the bottom of the dollar bin. It was a little band called, THE CANDY BUTCHERS.....

We used to play a game in the city. A bunch of old friends would hit the record stores in Chicago and get anything that was cheap or looked interesting. The rules were they had to be bands you never heard of before other than that anything goes. We would get a good case of beer and meet back at my pad and hang out and take turns playing tracks. Sometimes we would laugh our heads off and sometimes we would find real gold.

When, "Live at La Bonbonniere" came out it barely made a blip on the radar. When it was released it slipped under the pop radar, and forget about any airplay. Once I listened to it the songs sort of jumped off the disc and reminded me of Squeeze and had plenty of amazing pop hooks to it. Mike Viola, the lead singer, struck an instant chord with me. I was a fan.

This album was recently admitted to ITUNES. Even though it was recorded years ago and had virtually no fan base to speak of this band has made an impression though persistance. Course it was on David Letterman and had toured consistently. The album was recorded in a little deli in lower Manhattan and there were no people in the place except for the occasional waitress or dishwasher in the background. But the music was what sold it.

THE POWER OF HAVING YOUR OWN MEDIA
Sure it may take time to get discovered for what you do. But just like the Candy Butchers you can have your own version of success. It is all about getting canned media and having it ready to go. No matter if you are in a band, or are an author, or have a product or service..... This is what you need to have.... a real, Power of Stick-to-it-tuitiveness.

This can have a real power over your audience. Just the fact that a lot of peole out there are audio or visual minded people should be a clue. There are a lot of people who really don't like to read. Take a clue from that statistic and do something with your media to make yourself known. It is very important to take this under consideration.

There is a lot of money you are leaving on the table.

Here is a question for ya.... How many of you have a podcast out there? Why not reverse the model here and type out a transcript of your podcast show and post it on your web site? The meta data and subject material will be fresh for the search engine spiders.

And you just may become an overnight sensation.....? Eh? Now I got you thinking.

Ted Cantu posted this on June 25, 2007 at 11:34 pm and can be found at http://www.1seomichigan.com

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