"STOP WASTING TIME WITH ONLINE TRICKERY THAT FAILS TO GET RESULTS!"
SEO Search Quest has posted a new 30 minute online tutorial about how search engine optimization can help boost -- Michigan business! This insightful search engine optimization flash movie will show you how real SEO techniques can help your site grow online.
This in depth view at how podcasting, seo, and rss feeds can dramatically boost your online rankings in Google. If you have questions on:
* How to get more customers online
* How to beat heavy broadcasting fees
* Creating a bridge between your product and a niche audience
* How to eliminate wasteful spending online
This very unique presentation can show you how to connect your message to IPOD users!
http://www.1seomichigan.com/2.html
Ted Cantu posted this on June 6, 2007 at 10:08 pm and can be found at http://www.1seomichigan.com
Wednesday, June 06, 2007
Wednesday, May 30, 2007
"Rebel Marketing" Broadcast to Appear on the Ike Englebaum Show
Cantu and the SEO Search Quest Group have announced their appearance on the IKE Englebaum Show in Southfield, MI. The broadcast is going to mark the initial appearance of a cultural phenonmenon.
This concept of, "Rebel Marketing" is going to be discussed live on the air. This is delivering marketing straight to the people who want it the most. This new radical concept actually cuts out all of the following:
* Advertising Agencies
* Middle Management
* Radio Stations
* Television Advertising
* Micro Management
* Temp Agencies
And a cast of... dare I say millions. This is going to be memorable. In fact, this is also going to kick off a television station of the same name that you can tune into online. It is a radical departure from what is commonly known as Internet Marketing.
We will be posting the footage online in several places. This is going to be an important podcast --- er... I mean, Vodcast.
http://www.1seomichigan.com
This concept of, "Rebel Marketing" is going to be discussed live on the air. This is delivering marketing straight to the people who want it the most. This new radical concept actually cuts out all of the following:
* Advertising Agencies
* Middle Management
* Radio Stations
* Television Advertising
* Micro Management
* Temp Agencies
And a cast of... dare I say millions. This is going to be memorable. In fact, this is also going to kick off a television station of the same name that you can tune into online. It is a radical departure from what is commonly known as Internet Marketing.
We will be posting the footage online in several places. This is going to be an important podcast --- er... I mean, Vodcast.
http://www.1seomichigan.com
SEO Resource Site Gets Facelift
Its time once again to haul out the guts and rearrange the face of.... http://www.1seomichigan.com and that is just the beginning. After a whirlwind period of new contracts, jobs and touring SEO Search Quest is rehashing all of its goods online. This new mix will tend to give the audience members a lot to chew on.....
We have scoured through the best blog articles and will be posting them on our new site. These will also include podcasts from our show and marketing help as well as a few choice examples. This will futher illustrate the power of the types of sites we are currently building and promoting.
More importantly we are going to centralize all of our media for the upcoming Universal Google Search. This has been a hot topic lately and its got SEO firms rethinking their strategy.
Ted Cantu posted this on May 30, 2007 at 9:13 am and can be found at http://1seomichigan.com and http://seowebcoach.typepad.com
We have scoured through the best blog articles and will be posting them on our new site. These will also include podcasts from our show and marketing help as well as a few choice examples. This will futher illustrate the power of the types of sites we are currently building and promoting.
More importantly we are going to centralize all of our media for the upcoming Universal Google Search. This has been a hot topic lately and its got SEO firms rethinking their strategy.
Ted Cantu posted this on May 30, 2007 at 9:13 am and can be found at http://1seomichigan.com and http://seowebcoach.typepad.com
Friday, May 25, 2007
SEO Relevancy - Time To Take Out The Trash
"..... a little wine in the morning, a little breakfast at night ~ !! Woo oh boy I'm beginning to see the light !!!"
Lou Reed, and the Velvet Underground 1969
After this weeks walkout at the Ann Arbor IT Zone, (see Roundtable Discussion - click here) I can really only handle just a wee bit more of traditional black slapping and self congratulation related palaver. But the bottom line here is that a lot of people are out there looking for answers. Because of this recent influx of web development it is highly probable that most companies do not know what kind of questions to ask.
In fact, I am almost sure they don't.
The articles that I come across range from the very simplistic, (as in a recent USA Today article) to the more daring, (Web Builder Magazine). There are tools and techniques that fall between the cracks, (geek speak) and beginner books. You need a full comprehensive glimpse at all of the above before you can begin to get a good handle on what is out there.
Here is a recent article published in USA Today
Getting Noticed on the Web
“I've had my website up for a year, and as far as I know, I haven't found one new client from the Internet," says Balsam, 50. "I want that to change."
http://smallbusiness.aol.com/grow/marketing/article-partner/_a/how-to-get-google-to-notice-you/20070119182709990001
"Keywords direct the search engines to how to find you," Winfield says. "And links are the holy grail. If a lot of sites link to you, that means you have authority and should be placed higher than others.”
Balsam's front page was virtually devoid of text, beyond tabs for inside pages and contact information. Winfield says this is a huge no-no. Google's spider crawls the Internet compiling website information, looking to keywords on the page for how to reference the site.
You get the picture.....
Now, you know its the keywords that help your site get REAL star quality. This article merely illustrates a point and a common element that is missing from many campaigns. RELEVANCY. For the average geek, ( no matter what depth of your web expertise ) these types of articles come off as a bit clumsy and hard to stomach..... in short, its common sense.
To take it another level ANYONE could have wrote this piece. The web site company and the customer are mere variables in the equation of good communication skills. I find that articles like this only tell a fraction of the story. What you are looking at is merely the onion skin - the outer later - the outer peeling -- and what lies beneath the skin is a more tantalizing story. It is the real story that needs to be told.
This article is wimpy. It goes back to the tired and easy ABC way of describing the online phenomenon.....
"Attracting links may seem daunting at first, but it's easier than you might think. Most local chambers of commerce and trade associations have websites and will link to member websites."
ouch......
Joining a group like your local chamber all for the intention of trading links? My goodness, I think we are rolling through the stone age. I am getting that uncomfortable feeling at the pit of my stomach again.
This article even talks about how to create a simple blog.... Notice, its just ONE blog, it doesn't offer a strategy or even how to construct one with all the options. This is like a Chicago pizzaria tooting its own horn with only one topping, pepperoni, and then calling yourself THE BEST PIZZA ON PLANET EARTH..... Its this type of thinking that influences our CEO's in this country. Not because it is the more promising out of all the amazing technques that exist. It only gets attention because it is the loudest... for the time being.
If you want to see what a real blog network looks like then you should check these out.....
These examples contain the following....
* Links going in
* Links carrying information out
* Web video
* Harnassing Podcasting bandwidth and technology
* Using video vodcasting bandwidth and tools
* Google Analytics, (you can't see them but they are in the pages, tracking traffic)
* and a whole lot more.....
For more information check this out....
http://seostamford.blogspot.com/
Ted Cantu posted this on May 25, 2007 and can be found at http://www.1seomichigan.com
Lou Reed, and the Velvet Underground 1969
After this weeks walkout at the Ann Arbor IT Zone, (see Roundtable Discussion - click here) I can really only handle just a wee bit more of traditional black slapping and self congratulation related palaver. But the bottom line here is that a lot of people are out there looking for answers. Because of this recent influx of web development it is highly probable that most companies do not know what kind of questions to ask.
In fact, I am almost sure they don't.
The articles that I come across range from the very simplistic, (as in a recent USA Today article) to the more daring, (Web Builder Magazine). There are tools and techniques that fall between the cracks, (geek speak) and beginner books. You need a full comprehensive glimpse at all of the above before you can begin to get a good handle on what is out there.
Here is a recent article published in USA Today
Getting Noticed on the Web
“I've had my website up for a year, and as far as I know, I haven't found one new client from the Internet," says Balsam, 50. "I want that to change."
http://smallbusiness.aol.com/grow/marketing/article-partner/_a/how-to-get-google-to-notice-you/20070119182709990001
"Keywords direct the search engines to how to find you," Winfield says. "And links are the holy grail. If a lot of sites link to you, that means you have authority and should be placed higher than others.”
Balsam's front page was virtually devoid of text, beyond tabs for inside pages and contact information. Winfield says this is a huge no-no. Google's spider crawls the Internet compiling website information, looking to keywords on the page for how to reference the site.
You get the picture.....
Now, you know its the keywords that help your site get REAL star quality. This article merely illustrates a point and a common element that is missing from many campaigns. RELEVANCY. For the average geek, ( no matter what depth of your web expertise ) these types of articles come off as a bit clumsy and hard to stomach..... in short, its common sense.
To take it another level ANYONE could have wrote this piece. The web site company and the customer are mere variables in the equation of good communication skills. I find that articles like this only tell a fraction of the story. What you are looking at is merely the onion skin - the outer later - the outer peeling -- and what lies beneath the skin is a more tantalizing story. It is the real story that needs to be told.
This article is wimpy. It goes back to the tired and easy ABC way of describing the online phenomenon.....
"Attracting links may seem daunting at first, but it's easier than you might think. Most local chambers of commerce and trade associations have websites and will link to member websites."
ouch......
Joining a group like your local chamber all for the intention of trading links? My goodness, I think we are rolling through the stone age. I am getting that uncomfortable feeling at the pit of my stomach again.
This article even talks about how to create a simple blog.... Notice, its just ONE blog, it doesn't offer a strategy or even how to construct one with all the options. This is like a Chicago pizzaria tooting its own horn with only one topping, pepperoni, and then calling yourself THE BEST PIZZA ON PLANET EARTH..... Its this type of thinking that influences our CEO's in this country. Not because it is the more promising out of all the amazing technques that exist. It only gets attention because it is the loudest... for the time being.
If you want to see what a real blog network looks like then you should check these out.....
These examples contain the following....
* Links going in
* Links carrying information out
* Web video
* Harnassing Podcasting bandwidth and technology
* Using video vodcasting bandwidth and tools
* Google Analytics, (you can't see them but they are in the pages, tracking traffic)
* and a whole lot more.....
For more information check this out....
http://seostamford.blogspot.com/
Ted Cantu posted this on May 25, 2007 and can be found at http://www.1seomichigan.com
Wednesday, May 23, 2007
Universal Search - Friend, Threat, Or ....?
Google has kicked around the idea of creating a Universal Search. Simply said it is a way for you to search things that center around your topic whether it is video, audio, text or animation. This is not a bad idea since the web is becoming more and more complicated. I actually applaud this idea and as a certified SEO do not feel threatened by it......
But this has caused some alarm in the community. It is discussed in a hush hush fashion and quietly passed over as a topic during popular discussions....
(See, Ann Arbor, MI - Seth Godin, and Internet Marketing Round Table event)
"It was if Seth Godin had taken us out of the rut and into the future while the round table took us back in time. The mood of the room and the overall feeling made me feel as though we somehow slipped back into the year 1992. No kidding....
There was little attention spent on Internet Marketing and more time spent on definitions of terminology taken from Dictionary.com.
There was little mention of anything in the realm of RSS development or traffic generation.The advice from Pure Visibility was perhaps the most disappointing. They suggested starting grass roots groups that meet regulary for Be Bim Bop and ... stamp collecting.
Seriously.
Do you have time for that?"
But this has caused some alarm in the community. It is discussed in a hush hush fashion and quietly passed over as a topic during popular discussions....
(See, Ann Arbor, MI - Seth Godin, and Internet Marketing Round Table event)
"It was if Seth Godin had taken us out of the rut and into the future while the round table took us back in time. The mood of the room and the overall feeling made me feel as though we somehow slipped back into the year 1992. No kidding....
There was little attention spent on Internet Marketing and more time spent on definitions of terminology taken from Dictionary.com.
There was little mention of anything in the realm of RSS development or traffic generation.The advice from Pure Visibility was perhaps the most disappointing. They suggested starting grass roots groups that meet regulary for Be Bim Bop and ... stamp collecting.
Seriously.
Do you have time for that?"
Get the whole article on the Ann Arbor IT Zone recent event here....
Getting to the root of serious Search Engine Marketing and even a much broader view of Internet Marketing should not startle you if this is what you do for a living. The learning curve to intertwine technologies from various sources may take a little more time and energy but the bottom line is ... its going to be worth it.
I suggested just a few weeks back that Search Engine Marketing as we know it will change. It has to with all of the new desktop technologies and hand held devices that are used to capture media and distribute it.
This is no time to get pompous this is a time to get intelligent. If anyone should be worried it should be the cable stations, radio stations and the newspaper industry.
A Universal Search would encompass all of these emerging technologies, (podcasting, web video, blogs etc.) and find things you are searching for. This is going to be more important in the upcoming months.
Ted Cantu posted this on May 23, 2007 at 1:36 am and can be found at http://www.1seomichigan.com
Source: http://seodetroit.blogspot.com/
Monday, May 14, 2007
Online Scams, Shams and Other Miserable Disasters
"Before You Whip Out Your Credit Card -- Think Before You Pick Up That Phone"
What a weird week. It started out somewhat normal but if I didn't have a sense of humor I would be a little upset. No, wait a minute scratch that, I would be VERY UPSET. And if its enough to get me upset I have to wonder what effect this must have on the population out there that has no training on online marketing.
Lets face it - a lot of this stuff is embarrassing.
Let me cut to the chase - a lot of people want my money. They want yours too but I am a little easier to get to than most people. I work out of my home and don't have a gatekeeper.... I usually pick up the phone when I am in my office.
Affliates Programs.com
I am sure these guys are pretty good as a whole. I happened to run into an individual who was wishy washy about our business dealings. After inquiring about their services a conversation sparked about my affiliate program. This sales rep wanted to not only take 50% of my profits but also charge me $500 bucks up front... (I have no idea what for). The best thing to do in a case like this is to just hang up the phone.
This went on for a while - back and forth. Missed calls and lots of voice mail. First they wanted no money, just my 50% that I was offering. Then they wanted the money AND the 50%. Sometimes they would leave messages on my voice mail and pretend that they did not call that day -- it was like WHO'S ON FIRST.
** And whats with the pouting? Do grown men pout? These guys did.
Shawn Casey
A few years back these guys were the bad boys of Internet Marketing. In fact I had inquired about how to partner up with them. But since I am a certified SEO, (yes, they did not know what that was....) I had little use for hiring them as mentors. But get this....
In order to partake in their "system" apparently you have to be married for some strange reason. The answer I got for this was very cryptic, silly and strange. According to the group at Shawn Casey and Associates a wife will support you in times of great indescision. Well thats comforting to know but i advised him too that a wife will also covet an 50% of everything you own and leave you stranded living in your car. All the more reasons not to do it.
Casey's group stood firm. Not only did they not take notes of our earlier discussions but called me relentlessly and batter rammed the price home.... $10,000. Sorry boys. But you never answered any of my questions.
On Blogging:
"I don't know what our position is on that but I am sure its a very good one"
On RSS:
"Sir, if I could have you speak to our senior account manager I'm sure we could research that for you"
When I informed them that I was positioned for profit they got all up in arms. This bit of interesting information went in one ear and out the other.
OPM
"SIR" (again with the sir, what am I .. Sir Lawrence Olivier?) "Have you heard of Other People's Money?"..... I replied well yes. In laymans terms they are called credit cards. I am not interested in maxing out myself in credit card debt to partake in your program. Again.... I had to repeat.... DO ANY OF YOU KNOW NOTHING KNUCKLEHEADS KNOW ANYTHING ABOUT HOW TO CREATE RSS NETWORKS?
SEO SCAM
The recent scam on Podomatic had me laughing out loud. SEO Firms are skimming podcast pages for email addresses, (another form of spamming) and its known as email harvesting. From there they take these addresses and start spamming the masses with HIGH TRAFFIC SECRETS REVEALED !!!.... Is that hysterical or what.....??
Wait.. it gets better.
These guys promise OPT IN success, high ranking results and a lot more. Oh, he wants his money too, how much? Its expensive. If you see this guy lurking around beware - hes a crook and a phoney and is up to no good. Here is his information.....
------------------
What a weird week. It started out somewhat normal but if I didn't have a sense of humor I would be a little upset. No, wait a minute scratch that, I would be VERY UPSET. And if its enough to get me upset I have to wonder what effect this must have on the population out there that has no training on online marketing.
Lets face it - a lot of this stuff is embarrassing.
Let me cut to the chase - a lot of people want my money. They want yours too but I am a little easier to get to than most people. I work out of my home and don't have a gatekeeper.... I usually pick up the phone when I am in my office.
Affliates Programs.com
I am sure these guys are pretty good as a whole. I happened to run into an individual who was wishy washy about our business dealings. After inquiring about their services a conversation sparked about my affiliate program. This sales rep wanted to not only take 50% of my profits but also charge me $500 bucks up front... (I have no idea what for). The best thing to do in a case like this is to just hang up the phone.
This went on for a while - back and forth. Missed calls and lots of voice mail. First they wanted no money, just my 50% that I was offering. Then they wanted the money AND the 50%. Sometimes they would leave messages on my voice mail and pretend that they did not call that day -- it was like WHO'S ON FIRST.
** And whats with the pouting? Do grown men pout? These guys did.
Shawn Casey
A few years back these guys were the bad boys of Internet Marketing. In fact I had inquired about how to partner up with them. But since I am a certified SEO, (yes, they did not know what that was....) I had little use for hiring them as mentors. But get this....
In order to partake in their "system" apparently you have to be married for some strange reason. The answer I got for this was very cryptic, silly and strange. According to the group at Shawn Casey and Associates a wife will support you in times of great indescision. Well thats comforting to know but i advised him too that a wife will also covet an 50% of everything you own and leave you stranded living in your car. All the more reasons not to do it.
Casey's group stood firm. Not only did they not take notes of our earlier discussions but called me relentlessly and batter rammed the price home.... $10,000. Sorry boys. But you never answered any of my questions.
On Blogging:
"I don't know what our position is on that but I am sure its a very good one"
On RSS:
"Sir, if I could have you speak to our senior account manager I'm sure we could research that for you"
When I informed them that I was positioned for profit they got all up in arms. This bit of interesting information went in one ear and out the other.
OPM
"SIR" (again with the sir, what am I .. Sir Lawrence Olivier?) "Have you heard of Other People's Money?"..... I replied well yes. In laymans terms they are called credit cards. I am not interested in maxing out myself in credit card debt to partake in your program. Again.... I had to repeat.... DO ANY OF YOU KNOW NOTHING KNUCKLEHEADS KNOW ANYTHING ABOUT HOW TO CREATE RSS NETWORKS?
SEO SCAM
The recent scam on Podomatic had me laughing out loud. SEO Firms are skimming podcast pages for email addresses, (another form of spamming) and its known as email harvesting. From there they take these addresses and start spamming the masses with HIGH TRAFFIC SECRETS REVEALED !!!.... Is that hysterical or what.....??
Wait.. it gets better.
These guys promise OPT IN success, high ranking results and a lot more. Oh, he wants his money too, how much? Its expensive. If you see this guy lurking around beware - hes a crook and a phoney and is up to no good. Here is his information.....
------------------
If I could get you five times the RELEVANT traffic at a
substantially reduced cost would you be interested?
Netsuccessusa can place your website on top of the Natural Listings on
Google, Yahoo and MSN. Our Search Engine Optimization team delivers more top
rankings than anyone else and we can prove it. We do not use "link farms" or
"black hat" methods that Google and the other search engines frown upon and can
use to de-list or ban your site. The techniques are proprietary, involving
some valuable closely held trade secrets. Our prices are less than half of what
other companies charge.
substantially reduced cost would you be interested?
Netsuccessusa can place your website on top of the Natural Listings on
Google, Yahoo and MSN. Our Search Engine Optimization team delivers more top
rankings than anyone else and we can prove it. We do not use "link farms" or
"black hat" methods that Google and the other search engines frown upon and can
use to de-list or ban your site. The techniques are proprietary, involving
some valuable closely held trade secrets. Our prices are less than half of what
other companies charge.
I would be happy
to send you a proposal using the top search phrases for your area of expertise.
Please contact me at your convenience so I can start saving you some money.
Please do not hesitate to email or call me if you would like further
information.
Sincerely,
Ron Carter
Executive Vice President
NetSuccessUSA
24648 Via
Tecolote
Suite 102
Calabasas, California 91302
Phone – 818.264.4569
Toll Free
– 866.446.2885
----------------------------
WORD TO THE STUPID - Never try to scam a certified SEO. By the way, if your SEO guy is advertising this way to sell HIS OWN SERVICES, he doesn't know shit about SEO. So keep your credit card locked up tight in your wallet where it belongs.
Ted Cantu posted this on May 14, 2007 and can be found at http://www.1seomichigan.com
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