MERRY CHRISTMAS EVERYONE !!
HERE IS A FREE COPYWRITING SESSION JUST FOR YOU.....
I was cleaning out my internet Favorites list and came across this gem by Michel Fortin, the CopyDoctor. This is a really great onscreen video that spells out the basics of Copywriting. He works through a headline process and sets up a sales page. It moves pretty quick so you may want to take some notes.
http://www.thecopydoctor.com/sampler/samplerhigh.html
Check that out its pretty good. The other thing is that he is using Camtasia to capture the visuals of what he is laying out on the screen which is nice.
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Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Monday, December 25, 2006
Thursday, December 21, 2006
THERAPY - NOW THAT WAS EASY.
I was reading up on my blogs and RSS feeds and came across some interesting informaton. The Staples chain is famous now with their Easy Button campaign. But along the way this thing actually became a real product that you can buy. Its mostly a novelty gift idea for the office.
But lately its taken on a new theraputic turn. Its also being given to people in the hospital with cancer and other serious illnesses. This is not what it was intended for but that is how its being used. This is interesting to me and a little odd. It has gotten the company some very good press, ( no pun intended).
Now if they can figure out a way for this button to fix web copy. Hmmm?
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Ted Cantu Fascube 2006
But lately its taken on a new theraputic turn. Its also being given to people in the hospital with cancer and other serious illnesses. This is not what it was intended for but that is how its being used. This is interesting to me and a little odd. It has gotten the company some very good press, ( no pun intended).
Now if they can figure out a way for this button to fix web copy. Hmmm?
-----------------------
Ted Cantu Fascube 2006
Internet Marketing Must Have of 2006
Yes, I know the year is almost over but listen up......
There are so many factors now in online marketing that its easy to flub up here and then and forget a few things. There are a lot of necessary techniques that we forget because we get too busy to notice. Now there is something that really puts the critical steps on the line.
Here are some questions that come up in the sales letter on this site:
#4 - Do you spend months adding meta-tags & keywords to your website but neglect to submit your website to search engines, do paid placement and paid inclusion?
#5 - Do you have a blog but not an RSS feed? Do you have an RSS feed that you haven't submitted to blog directories?
Sound familiar? Yes, I still get questons on what an RSS feed is..... About 15 questions a week to be exact? Do you have yours in syndication yet?
Check out this resource and see for yourself. Its a pretty interesting companion to your own online marketing campaign.
Internet Marketing Matrix - Strategies & Tactics for 2007
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Ted Cantu is the creator of Mobile Cast and http://www.911copywriters.blogspot.comhe has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
There are so many factors now in online marketing that its easy to flub up here and then and forget a few things. There are a lot of necessary techniques that we forget because we get too busy to notice. Now there is something that really puts the critical steps on the line.
Here are some questions that come up in the sales letter on this site:
#4 - Do you spend months adding meta-tags & keywords to your website but neglect to submit your website to search engines, do paid placement and paid inclusion?
#5 - Do you have a blog but not an RSS feed? Do you have an RSS feed that you haven't submitted to blog directories?
Sound familiar? Yes, I still get questons on what an RSS feed is..... About 15 questions a week to be exact? Do you have yours in syndication yet?
Check out this resource and see for yourself. Its a pretty interesting companion to your own online marketing campaign.
Internet Marketing Matrix - Strategies & Tactics for 2007
----------------------
Ted Cantu is the creator of Mobile Cast and http://www.911copywriters.blogspot.comhe has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
Free Advice From Stephen Pierce
Anytime you can get FREE advice from Stephen Pierce you should listen. WHY? Because this guy knows what he's talking about and he's freakin' expensive.
But seriously folks this clip was taken from The World Internet Summit and it also features Direct Marketer Extroadinare Brett McFall.
Brett McFall Blog
Enjoy !
But seriously folks this clip was taken from The World Internet Summit and it also features Direct Marketer Extroadinare Brett McFall.
Brett McFall Blog
Enjoy !
Got A Product? Sell It On EXPO TV
Expo TV is a new video solution to product research, with thousands of consumer-generated reviews and product demonstrations all available in full-motion video. The site features thousands of Videopinion reviews - short, unbiased consumer-generated videos reviewing products that members love or hate. In addition to the Videopinion reviews contributed by our community, the site also provides consumers with informative ‘how to buy’ videos and product demonstration videos contributed by our advertsing partners.
Source - ExpoTelevision
http://expotv.com/
Labeled as the future of shopping, Expo TV lets the viewers rate the products that are being featured. This company was just awarded 6 Million in financing. Its also backed up with Time Warner in an exclusive cable deal. This will allow Expo TV to be transmitted into the homes of 20 Million households. This takes the idea of epinions a little futher by letter customers interact with the brands that are being sold.
Ted Cantu is the creator of Mobile Cast and http://www.911copywriters.blogspot.comhe has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
Source - ExpoTelevision
http://expotv.com/
Labeled as the future of shopping, Expo TV lets the viewers rate the products that are being featured. This company was just awarded 6 Million in financing. Its also backed up with Time Warner in an exclusive cable deal. This will allow Expo TV to be transmitted into the homes of 20 Million households. This takes the idea of epinions a little futher by letter customers interact with the brands that are being sold.
Ted Cantu is the creator of Mobile Cast and http://www.911copywriters.blogspot.comhe has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
Wednesday, December 20, 2006
CRAINS DETROIT GOES MOBILE
Its already happening....
http://www.crainsdetroit.com/apps/pbcs.dll/section?category=mobile
There was a small blurb this week on the lower left hand corner of the latest issue of Crains Detroit Magazine. The news is that Crains Detroit is now mobile. The features are a little plain but thats okay - this shows promise.
The articles are smaller but the pages are in the proper XHTML Mobile format. That is worth mentioning. Just the other day I was commenting on this to a blogger and he told me it was a ways off yet and not to worry about it. Well, friends the future is happening as we speak.
Now if you want to really have some fun try loading in the very graphically dense www.windsorbeauty.com site onto your cell phone. The graphics shrink and the tiny screen tries to accomodate the entire look of the site which is commendable. The other thing you will notice is that it even goes as far as to load up the web video that I embedded. Pretty heavy stuff.
Of course the cell phone market cannot support the javascript language yet but that is coming. There are ways around that of course thanks to a combination of some technology by Nokia and AVI File formatting.
Is your company ready for mobile web surfing?
Your customers will be asking for it.
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Ted Cantu - www.911copywriters.com - 2006
http://www.crainsdetroit.com/apps/pbcs.dll/section?category=mobile
There was a small blurb this week on the lower left hand corner of the latest issue of Crains Detroit Magazine. The news is that Crains Detroit is now mobile. The features are a little plain but thats okay - this shows promise.
The articles are smaller but the pages are in the proper XHTML Mobile format. That is worth mentioning. Just the other day I was commenting on this to a blogger and he told me it was a ways off yet and not to worry about it. Well, friends the future is happening as we speak.
Now if you want to really have some fun try loading in the very graphically dense www.windsorbeauty.com site onto your cell phone. The graphics shrink and the tiny screen tries to accomodate the entire look of the site which is commendable. The other thing you will notice is that it even goes as far as to load up the web video that I embedded. Pretty heavy stuff.
Of course the cell phone market cannot support the javascript language yet but that is coming. There are ways around that of course thanks to a combination of some technology by Nokia and AVI File formatting.
Is your company ready for mobile web surfing?
Your customers will be asking for it.
---------------------------------------------
Ted Cantu - www.911copywriters.com - 2006
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