This is from bizjournals.com Listen up,
Cingular, MySpace launch new Web service
Monday December 18, 11:06 am ET
"Cingular Wireless LLC is teaming up with the popular Web portal MySpace.com on an exclusive partnership to give their customers access to MySpace content through their cell phones.
The new service is available through MySpace Mobile on Cingular. This will give them the ability to edit their MySpace profiles, view and add friends, post photos and blogs and send and receive MySpace messages."
The add on service is only $2.99 a month - its being touted as a way for cell phone owners to stay in touch with friends and family. This article continues on and is light hearted. But a more interesting issue is that companies will be able to pull in niche markets and create online communities surrounding a product or service.
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Cantu Fascube 2006
Monday, December 18, 2006
911 Copywriters Presents Real SEO
"Internet Marketing Has Been Made Easy - And Here's Why You Should Care....."
Walled Lake, MI - Creator and founder of 911 Copywriters is back with a new take on internet marketing. His latest creation, we offer some pretty interesting features.
Its part SEO, part multimedia, (think podcasts and pod video media), and its 100% trackable. Every element of a campaign is now trackable thanks to a variety of web tools including Web Analytics.
But where this company sets apart from its competition is the penetration of niche markets. The distribution of this new pod media is specifically designed for hand held devices, (IPODS, Blackjacks etc.) and it delivers to a more select target market. This is a new way of distribution known as Narrowcasting.
The company is the latest offering from Ted Cantu, who served 5 major metro markets including Chicago and New York City where he served as Art Director for many top firms, (including work for Oprah, Capital Records, NBC, and more).
This type of programming is great for another reason. Since we are dealing with niche markets the number of online buys are much higher. When dealing with a group like this online it is not uncommon to have a 87% closing rate. Traditional media such as radio and television have a much smaller closing rate. Plus the ads are harder to track.
Cantu is able to tell how long visitors are on the site, where they came from, and what they are looking at. This is vital information as we are able to tweak our campaigns until we get them right. To read more about this company you can log onto:
http://www.911copywriters.com
Cantu Fascube 2006
Walled Lake, MI - Creator and founder of 911 Copywriters is back with a new take on internet marketing. His latest creation, we offer some pretty interesting features.
Its part SEO, part multimedia, (think podcasts and pod video media), and its 100% trackable. Every element of a campaign is now trackable thanks to a variety of web tools including Web Analytics.
But where this company sets apart from its competition is the penetration of niche markets. The distribution of this new pod media is specifically designed for hand held devices, (IPODS, Blackjacks etc.) and it delivers to a more select target market. This is a new way of distribution known as Narrowcasting.
The company is the latest offering from Ted Cantu, who served 5 major metro markets including Chicago and New York City where he served as Art Director for many top firms, (including work for Oprah, Capital Records, NBC, and more).
This type of programming is great for another reason. Since we are dealing with niche markets the number of online buys are much higher. When dealing with a group like this online it is not uncommon to have a 87% closing rate. Traditional media such as radio and television have a much smaller closing rate. Plus the ads are harder to track.
Cantu is able to tell how long visitors are on the site, where they came from, and what they are looking at. This is vital information as we are able to tweak our campaigns until we get them right. To read more about this company you can log onto:
http://www.911copywriters.com
Cantu Fascube 2006
Sunday, December 17, 2006
Time Magazine - Announces Man of the Year
COMING TO A NEWS STAND NEAR YOU..........
This years, "Man of the Year" award is YOU. Imagine that. With so much user content coming from a variety of all walks of life - Everyones a Star !!
This was inspired by Youtube.com, MySpace, and the multitudes of blogs that are published out there, (last count 55 million and counting). The public at large is responsible for directing the web in how it looks, acts, and the messages that it delivers.
This was just featured recently on CNN. The real cover will have a sheet of mylar on it so it can give off a reflection. The magazine will continue this campaign overseas. Its the most daring one they have done thus far and easily the most challenging.
This puts the topic of SEO and taking responsibility for your own web site material. It is now official that you can litererally create your own destiny online and beyond.
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Ted Cantu writes for the FASCUBE Network - 2006
This years, "Man of the Year" award is YOU. Imagine that. With so much user content coming from a variety of all walks of life - Everyones a Star !!
This was inspired by Youtube.com, MySpace, and the multitudes of blogs that are published out there, (last count 55 million and counting). The public at large is responsible for directing the web in how it looks, acts, and the messages that it delivers.
This was just featured recently on CNN. The real cover will have a sheet of mylar on it so it can give off a reflection. The magazine will continue this campaign overseas. Its the most daring one they have done thus far and easily the most challenging.
This puts the topic of SEO and taking responsibility for your own web site material. It is now official that you can litererally create your own destiny online and beyond.
----------------------------------
Ted Cantu writes for the FASCUBE Network - 2006
How Effective Is Your Media?
Click on picture to see it expand..... Check out these numbers. Here is where your audience is hiding out....TRACKING YOUR ONLINE MARKETING EFFORTS
JUST HOW IMPORTANT IS A MARKETING PLAN?
It is crucial if you want to attract more business. Now take a look at this article from Entrepreneur Magazine. While analyzing a business plan up comes the following....
"Chart to success: We all know that plans are imperfect things. How can you possibly know what's going to happen 12 months or five years from now? Isn't putting together a marketing plan an exercise in futility . . . a waste of time better spent meeting with customers or fine-tuning production? Yes, possibly but only in the narrowest sense. If you don't plan, you're doomed, and an inaccurate plan is far better than no plan at all. To stay with our sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. "
Interesting eh?
Tracking real success sounds doable in a broad context. But when it comes to hard nose data this comes up rather short. Thats why I recommend using real Web Analystics to track your progress. This is an excellent way to track sales copy, ( to see if customers are going for your offers or not). This is also a great way to find out what kinds of computers or modems they are using to access your material online.
This also works when you are tracking direct mail campaigns. This lets you see who is coming to your landing page, and checking out click through rates.
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Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
It is crucial if you want to attract more business. Now take a look at this article from Entrepreneur Magazine. While analyzing a business plan up comes the following....
"Chart to success: We all know that plans are imperfect things. How can you possibly know what's going to happen 12 months or five years from now? Isn't putting together a marketing plan an exercise in futility . . . a waste of time better spent meeting with customers or fine-tuning production? Yes, possibly but only in the narrowest sense. If you don't plan, you're doomed, and an inaccurate plan is far better than no plan at all. To stay with our sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. "
Interesting eh?
Tracking real success sounds doable in a broad context. But when it comes to hard nose data this comes up rather short. Thats why I recommend using real Web Analystics to track your progress. This is an excellent way to track sales copy, ( to see if customers are going for your offers or not). This is also a great way to find out what kinds of computers or modems they are using to access your material online.
This also works when you are tracking direct mail campaigns. This lets you see who is coming to your landing page, and checking out click through rates.
-----------------------------------------------------------
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
So What Exactly Are Venture Capitalists Looking At?
SAN FRANCISCO, Dec. 16 — Wanted: investment adviser, the younger the better.
In a nod to the wisdom of youth, many wealthy, highly connected and well-educated technology investors are taking counsel and investment tips from their children, summer interns and twentysomething receptionists.
These venture capital investors say there is good reason to ask young people to help them assess new technology: as the investors themselves are aging, the technology — including social networking Web sites and mobile gadgets — is designed for, used by and sometimes built by people half their age.
“Children are a secret weapon in my arsenal for making investment decisions,” said Heidi Roizen, a managing director at Mobius Venture Capital, a Silicon Valley firm.
Source, New York Times
This is pretty interesting. The youth market is calling the shots on what works online. This is like in the movie BIG where Tom Hanks gets to play with the toys. Based on what the kids like companies can begin to create products that will get used. There is no more guessing when it comes to creativity.
Just how big is the youth market? The results may surprise you.
According to EPM communications the youth market will spend roughly 22 billion per year onilne. Kids age 8-21 currently spend about $22 billion per year online--about 16% of their total spending--according to the Harris Interactive YouthPulse Survey. Teens age 13-17 make between five and six online purchases a year, while those age 18-21 make 15 online purchases annually.
This can affect everything from the kinds of foods kids eat to the entertainment they choose. There is also a lot of room here for licensing characters to promote products.
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Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
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