This is the one you've been waiting for........
The latest crop of Internet Start Ups have returned to San Francisco. Even going as far as re-inhabiting the vacant old buildings on Second St. that used to originally house them in the Dot Com era.
After reading dreadful accounts of Dot Com employees fleeing the scene, sleeping in 40 dollar flop houses and companies tanking the BOOM is ON. The famous address 625 Second avenue where so many start ups have taken residence. This 135,000 square foot complex is coming back to life with a lot of incredible new offerings.
These companies are centering around online video, online gambling, and original blogging software just to name a few. This new flood of internet businesses are just what many tech professionals were counting on.
Since September, $455 Million dollars have been pumped into fresh new original online enterprises.
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Ted Cantu writes for the FASCUBE Network and can be found at his home site at www.911copywriters.com. He contributes to several sites and start ups in Walled Lake, MI.
Wednesday, December 13, 2006
Podcast Bible - We Hardly Knew Ye
IMAGINE my surprise last night when I hit the Borders in store kiosk. I had been waiting for the upcoming, "Podcast Bible" which is released this Feb. 2007
Once I was on the kiosk I find out that the book is OUT OF PRINT !!! You have to be somewhat good hearted about this type of blunder. In this information age we are bombarded with offers, deals and one of a kind specials that are just too good to refuse. This is becoming the norm.
But the Podcast Bible... tsk tsk tsk, I've been eagerly awaiting this release for a number of weeks. This is a new field for a lot of businesses and some are hoping that it will simply go away . But the truth is this is a direct link to your audience. Sure, on one hand, waiting around for a book to show you how to do it would be nice. But since a lot of companies lack the resources to do it then it is better to dive in head first.
But this Podcast Bible, (see picture above) is not the same one that is coming out in Feb. 2007. The book is coming out from a consultant from the Internet Marketing Center. Scott Paton, a podcasting pioneer, is a live speaker and active podcaster on the scene. But the name podcasting is so new that it hasn't had time to really catch on yet. Sometimes you go to put in a book search and the results will come back and say.... oh.. you mean.... Oddcasting? Rodcasting? Broadcasting? Don't be surprised to see the book disappear from the internet marketing section altogether.
SYNDICATING YOUR PODCAST - HIDDEN DIRECTORIES
Just because you type in your niche market directories online do not expect to necessarily find them. A lot of Meta Tag information in 80% of most sites out there today are totally inadequate. That is to say -- they are out of date.
Syndicating your RSS link can be equally challenging. But once you have a strong network out there puling in leads for you good things will happen.
More on this later.........
------------------------------------------------
Ted Cantu writes for the FASCUBE Network and can be found at his home site at www.911copywriters.com. He contributes to several sites and start ups in Walled Lake, MI.
Once I was on the kiosk I find out that the book is OUT OF PRINT !!! You have to be somewhat good hearted about this type of blunder. In this information age we are bombarded with offers, deals and one of a kind specials that are just too good to refuse. This is becoming the norm.
But the Podcast Bible... tsk tsk tsk, I've been eagerly awaiting this release for a number of weeks. This is a new field for a lot of businesses and some are hoping that it will simply go away . But the truth is this is a direct link to your audience. Sure, on one hand, waiting around for a book to show you how to do it would be nice. But since a lot of companies lack the resources to do it then it is better to dive in head first.
But this Podcast Bible, (see picture above) is not the same one that is coming out in Feb. 2007. The book is coming out from a consultant from the Internet Marketing Center. Scott Paton, a podcasting pioneer, is a live speaker and active podcaster on the scene. But the name podcasting is so new that it hasn't had time to really catch on yet. Sometimes you go to put in a book search and the results will come back and say.... oh.. you mean.... Oddcasting? Rodcasting? Broadcasting? Don't be surprised to see the book disappear from the internet marketing section altogether.
SYNDICATING YOUR PODCAST - HIDDEN DIRECTORIES
Just because you type in your niche market directories online do not expect to necessarily find them. A lot of Meta Tag information in 80% of most sites out there today are totally inadequate. That is to say -- they are out of date.
Syndicating your RSS link can be equally challenging. But once you have a strong network out there puling in leads for you good things will happen.
More on this later.........
------------------------------------------------
Ted Cantu writes for the FASCUBE Network and can be found at his home site at www.911copywriters.com. He contributes to several sites and start ups in Walled Lake, MI.
Tuesday, December 12, 2006
Almost Mobile !!
Sunday I hopped out of bed looking forward to the mall opening its doors. I had just caught the tail end of the new commercial for the Blackjack on tv the night before. This commercial claimed that it had everything in one place, Video, Email, Web, all in one handy unit.
Well, almost.
I had gone through Cingular, Verizon, T-Mobile and found that looking up videos on YOUTUBE was truly possible. Except the videos that were featured were clips hand picked from Youtube.com and the phone companies. I couldn't locate my clips I had previously uploaded.
I found them.. but I couldn't play them in their native AVI file formats. The reason why was because the phones didn't support java script. However, other formats seemed to work out quite nicely. With a couple of modifications these clips were playable.
WORKING OUT THE JAVA SCRIPT ISSUE
This is something the cell phone people know about and are working on correcting. The prognosis looks pretty good. They forcasted that things should be all streamlined within 6 months.
-------------------------------------------
Ted Cantu writes for the FASCUBE network and as a freelance art director. He works on direct marketing and SEO tactics. He can also be found on a podcast on the podomatic network.
Well, almost.
I had gone through Cingular, Verizon, T-Mobile and found that looking up videos on YOUTUBE was truly possible. Except the videos that were featured were clips hand picked from Youtube.com and the phone companies. I couldn't locate my clips I had previously uploaded.
I found them.. but I couldn't play them in their native AVI file formats. The reason why was because the phones didn't support java script. However, other formats seemed to work out quite nicely. With a couple of modifications these clips were playable.
WORKING OUT THE JAVA SCRIPT ISSUE
This is something the cell phone people know about and are working on correcting. The prognosis looks pretty good. They forcasted that things should be all streamlined within 6 months.
-------------------------------------------
Ted Cantu writes for the FASCUBE network and as a freelance art director. He works on direct marketing and SEO tactics. He can also be found on a podcast on the podomatic network.
Monday, December 04, 2006
The Genius of Forward Thinking
The SES Chicago Convention Begins Today
"A premier event for search engine marketing and optimization, SES Chicago runs through Dec. 7 at the Hilton. Video search optimization, podcast optimization, local search, social search and mobile search are the hot topics. Jason McCabe Calacanis, general manager at Netscape, gives the Dec. 5 keynote. "
Nice to see this take off and get some real attention.
Chicago is a forward thinking town and was leading the multimedia parade in its third reincarnation before the dot com movement. Multimedia houses sprung up all over and had a significant voice in the industry.
This latest round of online marketing is honed to a sharp sword. The intricacies of web analytics, key words, copywriting, key word density and 50 other key elements are essential to getting noticed today.
It will be interesting to see the Midwestern market take center position in January when the new business quarter begins.
Its just days away folks.
"A premier event for search engine marketing and optimization, SES Chicago runs through Dec. 7 at the Hilton. Video search optimization, podcast optimization, local search, social search and mobile search are the hot topics. Jason McCabe Calacanis, general manager at Netscape, gives the Dec. 5 keynote. "
Nice to see this take off and get some real attention.
Chicago is a forward thinking town and was leading the multimedia parade in its third reincarnation before the dot com movement. Multimedia houses sprung up all over and had a significant voice in the industry.
This latest round of online marketing is honed to a sharp sword. The intricacies of web analytics, key words, copywriting, key word density and 50 other key elements are essential to getting noticed today.
It will be interesting to see the Midwestern market take center position in January when the new business quarter begins.
Its just days away folks.
The Return Of Seth Godin
I get a subscription to Seth Godins daily Blog... "Seth's Blog". Its riddled with stark cruelty at times.... honest, but a cruel sense of reality. SO I find it relevant and at times hysterical.
Today he had a picture of a sign that read, "UNDER NEW MANAGEMENT"... and here is what he wrote about it....
"Another mystery to ponder.
Why would anyone put a sign like this up on her store?
If I liked your store before, now I'm on notice to be careful--it might not be as good.
If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?
This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect."
Isn't this the case with most businesses today?
Today he had a picture of a sign that read, "UNDER NEW MANAGEMENT"... and here is what he wrote about it....
"Another mystery to ponder.
Why would anyone put a sign like this up on her store?
If I liked your store before, now I'm on notice to be careful--it might not be as good.
If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?
This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect."
Isn't this the case with most businesses today?
Blogging Platforms - What Should I Use?
I get asked this question a lot and believe it or not I like Blogger. No no no, not because its easier to use. But because Blogger lets Google knows about me first. It is owned by Google so that makes it very convenient for them to find me.
Yes.... I like Blogger... Honest !!
The new features are good too. This new Beta version has some rather cool features on it and it allows others to find me - fairly quickly! And if you play your cards right, (face it, not many of us do) you can really ping yourself to the top of the line in front of your competition. Rather nifty I'd say.
A Word About TypePad
You can set up style sheets in TypePad which is nice. It has a very polished look about it and they seem to update their features a lot. You have to pay to use TypePad because it is integrated into a hosting system.
The nice thing is that when you do host with them monthly you get three Blogs to fiddle around with. You can read all about TypePad here......
"You don’t need to be a professional designer or spend thousands of dollars to have a great looking blog."
Thats a quote from their web page..... Thousands of dollars for a blog? lol
Dear me I should hope not !!!
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Yes.... I like Blogger... Honest !!
The new features are good too. This new Beta version has some rather cool features on it and it allows others to find me - fairly quickly! And if you play your cards right, (face it, not many of us do) you can really ping yourself to the top of the line in front of your competition. Rather nifty I'd say.
A Word About TypePad
You can set up style sheets in TypePad which is nice. It has a very polished look about it and they seem to update their features a lot. You have to pay to use TypePad because it is integrated into a hosting system.
The nice thing is that when you do host with them monthly you get three Blogs to fiddle around with. You can read all about TypePad here......
"You don’t need to be a professional designer or spend thousands of dollars to have a great looking blog."
Thats a quote from their web page..... Thousands of dollars for a blog? lol
Dear me I should hope not !!!
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
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