Get ready to get the rug ripped under your heels !! In case you haven't heard Google has changed its ranking system and a lot of web site owners are left out in the cold. They are having a hard time keeping relevant. Maybe they have even falling so far down the rankings that they are no longer visible.
Here is what your meta tags should look like:
meta content="Ted Cantu for copywriting, direct response sales letters, online copywriting USA" name="description">
meta content="Ted Cantu,marketing,consulting,business coaching,course on advertising and copywriting,copywriter,copywriting,sales letter copywriter,direct, direct response copywriting manchester,copywriting ,online copywriter,Copywriter, COPYWRITER, online copywriting,web copy,long sales letters,sales copy,web copy, WEB COPY, writing on line,persuasive writing,business letter,writing letters for sales stealth marketing,long sales letter for websites,direct response copywriter USA" name="keywords">
meta content="en-us" equiv="Content-Language">
There needs to be a 4-7 line meta tag set up.
You can right click on my page to get a closer look.....
Tuesday, November 28, 2006
YouTube Goes Mobile
"Reuters - eWEEK Tue Nov 28, 3:49 AM ET
NEW YORK (Reuters) - Verizon Wireless said on Tuesday it would deliver selected video clips from YouTube to cell phones starting in December in a bid to increase subscriptions to its mobile media service.
YouTube, the leading online video sharing site which was bought by Internet search leader Google Inc. this month, said it hopes to expand beyond computers to phones. It did not reveal the financial terms of the deal."
New York Times - Reuters
==================================================
This is going to be HUGE for those who are looking to do their own commercials,
video clips and promotions.
To see this technology in motion we have uploaded some clips for a beauty client.
NEW YORK (Reuters) - Verizon Wireless said on Tuesday it would deliver selected video clips from YouTube to cell phones starting in December in a bid to increase subscriptions to its mobile media service.
YouTube, the leading online video sharing site which was bought by Internet search leader Google Inc. this month, said it hopes to expand beyond computers to phones. It did not reveal the financial terms of the deal."
New York Times - Reuters
==================================================
This is going to be HUGE for those who are looking to do their own commercials,
video clips and promotions.
To see this technology in motion we have uploaded some clips for a beauty client.
The Return Of Google Analytics
Getting on Google Analytics program used to be a major pain. You had to wait to get accepted because the line to get in was incredibly long. Each site was hand picked and evaluated.
Thats all changed now in the recent weeks. The doors are wide open. The best thing about this program is that you do not have to know all the nuts and bolts about how it operates. Thats a relief to some of us who are afraid of all of this rapid growing technology. However, what you may find out about your web site could stun you. So make sure you are sitting when you check for your results. You could be in for quite a shock.
We were surprised to find that on some of our sites 70% of the visitors were new. They were not returning. The numbers then got really interesting.
23% were from AOL
12% were from YouTube.com
Google
Yahoo
Then the other percentages ran so small that it was hardly worth counting.....
MSN
Ask Jeeves
Technorati
Ipodder
etc.
These numbers ARE GROWING. But, like with everything this does take time. Still, I wasn't quite ready for the types of results that came rolling in. But this is the hard reality that everyone will have to face as they shell out more money into their online marketing programs. You need to track your numbers and where your traffic is coming from.
Get ready for a real eye opening.
Thats all changed now in the recent weeks. The doors are wide open. The best thing about this program is that you do not have to know all the nuts and bolts about how it operates. Thats a relief to some of us who are afraid of all of this rapid growing technology. However, what you may find out about your web site could stun you. So make sure you are sitting when you check for your results. You could be in for quite a shock.
We were surprised to find that on some of our sites 70% of the visitors were new. They were not returning. The numbers then got really interesting.
23% were from AOL
12% were from YouTube.com
Yahoo
Then the other percentages ran so small that it was hardly worth counting.....
MSN
Ask Jeeves
Technorati
Ipodder
etc.
These numbers ARE GROWING. But, like with everything this does take time. Still, I wasn't quite ready for the types of results that came rolling in. But this is the hard reality that everyone will have to face as they shell out more money into their online marketing programs. You need to track your numbers and where your traffic is coming from.
Get ready for a real eye opening.
Saturday, November 25, 2006
Make Way For The New Podcast -- Professionals ??
USA Today had two interesting posts on Friday for the weekend edition. If you looked in the Marketplace Today section you will find some very interesting business ops for investors. One is for Online Marketing, (you can make $12k off each customer per year).... another one reads and offers to teach you how to create your own Online Marketing, RSS, Blogging, Podcasting business for $10,000.
These companies also boast that they created "millions" in sales. This is interesting to me since this is such a young industry, (with most of its innovations just begining less than 8 months ago). If you type in any of these names into Yahoo they barely make a register and this should be deemed as disturbing.
The point is that there are a lot of web sites out there which are marketed quite poorly. These include improper linking strategies and missing meta tag data information. There is plenty of room for growth.
But if you are going to invest that kind of money into a program you need to know the game. The problem with this type of invested is that its profound statements come up "missing" where it counts the most. That is to say -- they do not come up in Online searches.
BUYER BEWARE.
These companies also boast that they created "millions" in sales. This is interesting to me since this is such a young industry, (with most of its innovations just begining less than 8 months ago). If you type in any of these names into Yahoo they barely make a register and this should be deemed as disturbing.
The point is that there are a lot of web sites out there which are marketed quite poorly. These include improper linking strategies and missing meta tag data information. There is plenty of room for growth.
But if you are going to invest that kind of money into a program you need to know the game. The problem with this type of invested is that its profound statements come up "missing" where it counts the most. That is to say -- they do not come up in Online searches.
BUYER BEWARE.
Tuesday, November 21, 2006
YOUTUBE.COM VS COMMERCIAL TELEVISION ADVERTISING
The recent issue of Wired Magazine is talking our language. Finally, for the first time in print the truth has been finally exposed for all to see. Instead of plastering your advertising or marketing message on commercial television or instead of paying for airtime you can put the same message on WWW.YOUTUBE.COM.
This was mentioned to some extent on http://fascube.blogspot.com We recently did some nice video pieces with a hair care line and posted the videos onto YouTube and used their bandwidth. The choice was obvious. Our web site hosting company would not cooperate with our needs and we needed video hosting.
By feeding them through YouTube and looping them in through our web pages we were able to use THEIR bandwidth. This worked out great because now we wouldn’t get charged a large amount per month to use a video service.
There are some requirements. We couldn’t go over 10 minutes and we had to keep the clip down under 100 megs. This isn’t a problem after you render the video down to an AVI file. Although if you render the video clip to an MPEG 4 you will find it to be more adaptable. This will also bring the size WAYYYY down.
This new campaign is going to cost us…. Pennies – literally. Nevermind the expense that it took to cut the video, resize it, transfer it and crop it – the distribution of these pieces is going to be a mere fraction of what commercial television would cost.
Its not even fair.
YET, This is what is happening and it’s the early adapters to this new technology that will win big.
To see an example of this check out this fashion hub…..
This was mentioned to some extent on http://fascube.blogspot.com We recently did some nice video pieces with a hair care line and posted the videos onto YouTube and used their bandwidth. The choice was obvious. Our web site hosting company would not cooperate with our needs and we needed video hosting.
By feeding them through YouTube and looping them in through our web pages we were able to use THEIR bandwidth. This worked out great because now we wouldn’t get charged a large amount per month to use a video service.
There are some requirements. We couldn’t go over 10 minutes and we had to keep the clip down under 100 megs. This isn’t a problem after you render the video down to an AVI file. Although if you render the video clip to an MPEG 4 you will find it to be more adaptable. This will also bring the size WAYYYY down.
This new campaign is going to cost us…. Pennies – literally. Nevermind the expense that it took to cut the video, resize it, transfer it and crop it – the distribution of these pieces is going to be a mere fraction of what commercial television would cost.
Its not even fair.
YET, This is what is happening and it’s the early adapters to this new technology that will win big.
To see an example of this check out this fashion hub…..
Friday, November 10, 2006
BUD TV
The New York Times reported this morning that Brands are making their own shows to get more customers. Last month we mentioned the Burger King Motion Picture and that was pretty outrageous enough. Now Budweiser is getting into the act.
"BUD TV" is going to have several online channels offering different types of programming in order to sell more products. Advertising agencies are lining up for the big contracts.
Small business can actually benefit greatly by copying this strategy. The next time you are thinking about an infomercial think of distributing it through a video server, AKA YouTube.com The other thing you can do is distribute it through your affiliate program.
This is a great way to infiltrate your product into the mass teen market and generate more interest.
"BUD TV" is going to have several online channels offering different types of programming in order to sell more products. Advertising agencies are lining up for the big contracts.
Small business can actually benefit greatly by copying this strategy. The next time you are thinking about an infomercial think of distributing it through a video server, AKA YouTube.com The other thing you can do is distribute it through your affiliate program.
This is a great way to infiltrate your product into the mass teen market and generate more interest.
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