911's podcast
Give it a listen!
Enjoy! -- 911 Copywriters
Take note that we are offering some special offers in these episodes. We are also sharing our secrets on how you can best market your services.
Sunday, October 15, 2006
Launch Of New 911 Copywriters Podcast
The all new direct marketing podcast is now activated to serve you. The show is loaded with incredible tips on how to rewrite your own chapter in Internet history ~!!
911's podcast
Give it a listen!
Enjoy! -- 911 Copywriters
Take note that we are offering some special offers in these episodes. We are also sharing our secrets on how you can best market your services.
911's podcast
Give it a listen!
Enjoy! -- 911 Copywriters
Take note that we are offering some special offers in these episodes. We are also sharing our secrets on how you can best market your services.
Saturday, October 14, 2006
Your Online Driving Force
THE POWER OF COMMUNITY
As I write this venture capital companies are funding off shore ventures in China and India. There is a dwindling interest in getting behind new companies and upstarts in America. The face of Direct Marketing is changing dramatically as we know it.
Marketing is being re-invented. The communication process between vendor and customer is in a state of overhaul. The core process of how the relationship works is still intact and goes along with textbook definition. But the ways that relationship can flourish are being challenged.
It is getting so precise now where we, (as marketers) can create our own financial realities. It is no longer a crap shoot. We can also eliminate a lot of the steps and the waiting period factors when it comes to making a sale.
It makes the efforts of top marketing legends Dan Kennedy and Jeff Paul seem a little tired. A marketing guy can now topple the search engines in a matter of hours and create sales within 24 hours of making those changes. Instead of printing an ad for lead generation and waiting for those people to contact us and then leaving a message on an 800 number or being directed to a web site….. we can contact them online.
We just have to find out where they are hiding…..
ONLINE COMMUNITIES ARE KEY
My Space is kooky and at times very ugly to look at can offer some incredible tools. It is outrageously popular lately. The other thing is that tapping into online communities like this and inviting them to come into your site is nice. Spam doesn’t stand a chance next to a warm invitiation like this.
Creating your own online community is possible. When you use a service like Podomatic you will create a subscription list. People will tap into your podcast and become a fan. In a typical week I can generate 156 new listeners and subscribers.
The key is to keep on inviting them to new things, new shows, new online messages, new web site updates and so on. You want to keep on inviting them to new happenings. Sales will follow as long as you continue this buying process.
AREN’T SEARCH ENGNIE RANKINGS MORE IMPORTANT?.........
Search engine rankings are important of course. But it isn’t until you start building online communities and relating to them on a 1-1 basis that things start to happen. Marketing maven Joe Vitale talks about how people like to feel special and important. You can do that with customized emails, and database capture and using that information for sales.
Align your site with those who are in your market. You can partner with sites that have a Google ranking of 8 or higher. The Google ranking system goes from 0 – 10, (10’s are rare) and you can benefit from getting inbound links from them.
=============================================================
Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
As I write this venture capital companies are funding off shore ventures in China and India. There is a dwindling interest in getting behind new companies and upstarts in America. The face of Direct Marketing is changing dramatically as we know it.
Marketing is being re-invented. The communication process between vendor and customer is in a state of overhaul. The core process of how the relationship works is still intact and goes along with textbook definition. But the ways that relationship can flourish are being challenged.
It is getting so precise now where we, (as marketers) can create our own financial realities. It is no longer a crap shoot. We can also eliminate a lot of the steps and the waiting period factors when it comes to making a sale.
It makes the efforts of top marketing legends Dan Kennedy and Jeff Paul seem a little tired. A marketing guy can now topple the search engines in a matter of hours and create sales within 24 hours of making those changes. Instead of printing an ad for lead generation and waiting for those people to contact us and then leaving a message on an 800 number or being directed to a web site….. we can contact them online.
We just have to find out where they are hiding…..
ONLINE COMMUNITIES ARE KEY
My Space is kooky and at times very ugly to look at can offer some incredible tools. It is outrageously popular lately. The other thing is that tapping into online communities like this and inviting them to come into your site is nice. Spam doesn’t stand a chance next to a warm invitiation like this.
Creating your own online community is possible. When you use a service like Podomatic you will create a subscription list. People will tap into your podcast and become a fan. In a typical week I can generate 156 new listeners and subscribers.
The key is to keep on inviting them to new things, new shows, new online messages, new web site updates and so on. You want to keep on inviting them to new happenings. Sales will follow as long as you continue this buying process.
AREN’T SEARCH ENGNIE RANKINGS MORE IMPORTANT?.........
Search engine rankings are important of course. But it isn’t until you start building online communities and relating to them on a 1-1 basis that things start to happen. Marketing maven Joe Vitale talks about how people like to feel special and important. You can do that with customized emails, and database capture and using that information for sales.
Align your site with those who are in your market. You can partner with sites that have a Google ranking of 8 or higher. The Google ranking system goes from 0 – 10, (10’s are rare) and you can benefit from getting inbound links from them.
=============================================================
Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
WTF Is Pop Secret Mountain?
The Big Idea Magazine recently had a minor write up on a strange new sensation. The article clamed that http://www.popsecretmountain.com was created from fan generated content. This is somewhat hard to believe because of the high quality of this site.
Don’t get me wrong, this site will strike the newcomer as somewhat odd. But the quality of the mini films on this site are done by a talented eye and handled with fine craftsmanship. The artists who put these together obviously know a lot about video compression, frame rate, lighting and special effects. In short, they are miniature commercials with a cult film like appeal.
The hero is, Kaptain Kat, who has a way of growing on you. I hate to admit it but I found myself going back to re-experience this curious site. Pop Secret of course is the crunchy microwave popcorn snack. Up to this point I never realized they had a cat in a pirate costume for a mascot and found this connection somewhat puzzling.
What this site does though is interesting. It has artwork and cut and paste code for myspace users. It wants you to help it grow virally. That is the one smart thing this site does. The rest of it is somewhat entertaining with its Monty Python type animation.
It’s “user content” however must be staged. You will notice that the video clips on this site are not pumped in through YouTube.com like most viral campaigns. These clips are being pulled in through the server that this site is hosted on.
The other thing to take note of is that even though the animation is television quality they have never aired on broadcast. This all goes back to the narrowcast ideology once again. This is smart because it is saving a fortune of money when it comes to building a brand.
This is cult branding at a root level. And as much as I hate to admit – it’s quite brilliant for what it is doing on this subtle level.
More start ups and new brands can learn from what it is trying to convey. This site delivers too in its quality. I doubt very much that it is fan generated.
This type of thinking can refine a brand and encourage sales.
It’s cutting out a lot of middlemen. This avoids union costs, studio time, broadcast fee’s, airtime space, and wasteful advertising dollars.
Films of this quality can be cut on Adobe Premiere, and compressed into a MOV file.
Getting any ideas?
=============================================================
Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
Don’t get me wrong, this site will strike the newcomer as somewhat odd. But the quality of the mini films on this site are done by a talented eye and handled with fine craftsmanship. The artists who put these together obviously know a lot about video compression, frame rate, lighting and special effects. In short, they are miniature commercials with a cult film like appeal.
The hero is, Kaptain Kat, who has a way of growing on you. I hate to admit it but I found myself going back to re-experience this curious site. Pop Secret of course is the crunchy microwave popcorn snack. Up to this point I never realized they had a cat in a pirate costume for a mascot and found this connection somewhat puzzling.
What this site does though is interesting. It has artwork and cut and paste code for myspace users. It wants you to help it grow virally. That is the one smart thing this site does. The rest of it is somewhat entertaining with its Monty Python type animation.
It’s “user content” however must be staged. You will notice that the video clips on this site are not pumped in through YouTube.com like most viral campaigns. These clips are being pulled in through the server that this site is hosted on.
The other thing to take note of is that even though the animation is television quality they have never aired on broadcast. This all goes back to the narrowcast ideology once again. This is smart because it is saving a fortune of money when it comes to building a brand.
This is cult branding at a root level. And as much as I hate to admit – it’s quite brilliant for what it is doing on this subtle level.
More start ups and new brands can learn from what it is trying to convey. This site delivers too in its quality. I doubt very much that it is fan generated.
This type of thinking can refine a brand and encourage sales.
It’s cutting out a lot of middlemen. This avoids union costs, studio time, broadcast fee’s, airtime space, and wasteful advertising dollars.
Films of this quality can be cut on Adobe Premiere, and compressed into a MOV file.
Getting any ideas?
=============================================================
Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
Friday, October 13, 2006
Podcasting: The Secret Backdoor
Getting to the top of the search engines has become a lot easier. In fact, getting into the top ten for whatever field you happen to be in is a heck of a lot easier. There is still a lot of work that needs to be done to get what you want – but now you can customize your targets and results.
This can lead to sales. These are not just local sales either – I am talking about going International. This week alone I was targeting American leads but ended up getting orders from Germany, Halifax and Nova Scotia. Needless to say I was somewhat flabbergasted.
Through the advent of podcasting and positioning yourself in the search engines these types of results are typical. This becomes addicting very quickly as you truly become self empowered.
Make sure your podcast plugs your website – and spell it out carefully on the recording so people can find you.
Position your podcast in three key areas on the web including, podcast directories, blog directories, and Myspace.com.
Keep consistent.
The podcasts you put together do not have to be very long. 9 Minutes is the longest I have ever gone. After you post your podcast then make sure it gets the right type of promotion.
Don’t be surprised if you are suddenly viewed as an expert in your field. You should note too that 40% of the American population HATES TO READ. SO you should take advantage of that and create your “narrowcasts” to be sales pitches and inform the listener why your product is worth buying.
These can be soft sales pitches. But this is your chance to be conversational.
The subscription rates came in this morning too and I was somewhat shocked. I had listeners and subscribers in Australia, Ireland, Europe and all over the USA. Every day that number grows with people wanting to get involved with my discoveries and take part. I am downloaded automatically into IPODS and connected to new audience members through a growing number of RSS feeds.
My company, “911 Copywriters” will be creating three new lines of podcasts through our brand, MobileCast.
One will be for the Fashion, Beauty, and Culture area.
One will be centered on Direct Marketing.
One will be focused on music and the arts.
These will be led by Ted Cantu – co-founder of the Original Ann Arbor Artists Co-OP. The goal of these podcasts are to lock down the audio oriented customer. These are the ones who are stimulated by video and audio only and base their buying decisions on what they see and hear.
While most of us have the tendency to buy in this frame of mind. The listeners to these podcasts will most likely get involved when they hear about something they can relate to in their everyday experience.
If you do not factor in this 40% into your marketing plan you are missing out. Not including audio services for this market can be the equivalent of starting out in the selling game at 60% instead of 100%. It is better to make allowances for this elusive group.
The best part about it is that it really does work.
=============================================================
Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
Tuesday, October 10, 2006
Recent Jackpot Shatters All Doubts
By the time you read this it will be all over the news. Steve Chen and Chad Hurley, creators of www.youtube.com have cashed in their enterprise to Google. The giant search engine company paid a reported 1.65 BILLION dollars.
The next phase of whats to come should tantalize even the hardest cynic. Enter the phase of customized advertising by invitation only.
=========================================================================
Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
The New Blood: Shaking Up The Remaining 38%
As I write this traditional marketers are shaking. In fact, they are trembling. I should know. I am the one who makes them tremble. Instead of forking over 24 - 40 thousand dollars for getting my marketing message out there I have found a back door.
This back door allows me to do something that no marketing company out there can do. I can tap into the missing 38% of the population who make buying decisions from auditory learning only. IN other words. 38% of the population hates to read. They avoid it. I have tools in place right now as we speak that taps into that buying sector.
Why is that important?
Up until a few months ago, companies were gladly handing over $4,000 a month just to cover Google Ad Sense. But thanks to recent innovations with podcast technology and blogging and now vlogging, (video blogging) the whole marketing gambit as we know it has been flipped over on its ear.
Incidently, SEO and SEM is getting a heck of a lot smarter too – and more precise.
WHY PODCASTING MATTERS
I just checked out my subscription list for a new podcast show I developed and found out we gained an additional 24 new subscribers. What makes this even more interesting is that my podcasts were automatically downloaded to users Ipods while they were sleeping. Just going by the search words alone we were able to get picked up in many new “markets”.
“24 new subscribers? WHAT? Big deal…….”
Well friend, it is a big deal when you consider that number is actually higher than the number of unqualified customers we used to generate out of our weekly radio show. In fact, some weeks we were lucky if we got 10 new callers. I would answer their questions live on the air and then they would call me at my home and drive me up the wall, (often asking the same questions over and over again without purchasing anything).
The beauty of what I do now is that I put this marketing message in orbit and invite people to listen to it. This is actually easier then doing things the traditional way and getting sponsors to support my weekly radio show. The old way was expensive. This new way isn’t costing me nearly as much and I have some loyal listeners. I get fan mail too which is nice.
That number is growing daily. Right now there are only 44,000 podcasts in existence. That means its very early in the game and the time is now if you are going to do anything in this arena.
=============================================================
Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.
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