Saturday, November 08, 2014
Ted Cantu - Hot Metro Finds - "How To Market YOUR Products and Services !!"
http://www.RealTedCantu.Info
"How To Get Your Business Noticed.... In Today's Noisy World!!"
You need stories to get your brand noticed on social media and beyond. Right now there are tons of links, likes, and social interactions happening around smart brands who publish constantly.
You need to roll back your sleeves and get some content into the public. When you start to circulate big things can happen. This can happen sometimes overnight.
There is a FREE HOT LINE to help you
1.888.305.2532
Call, listen or leave a message. Its 24 Hour Recorded Message
And check out our sites
http://www.hotmetrofinds.com
http://www.TedCantu.com
You can call me direct at
248-277-6141
Monday, October 13, 2014
Hot Metro Finds Ted Cantu Looks At Failed Michigan Businesses in Metro Detroit
The 2014 Fall months have not been kind to a number of failed businesses in Metro Detroit. This is due to a lack of patrons. Some of the owners blame the economy and others suffer because of lack of branding and marketing knowledge. There are three in particular that will be the focus on a new branding series for Michigan based businesses.
One of these businesses had a truly outstanding product. It was a sub like sandwich with superior ingredients and many of them were locally found. But they lacked the initiative to market it properly and to get the word out. Despite the use of Yelp, Facebook and they mostly relied on word of mouth. I drove by this place today and found it to be completely empty. I was unsure if the city had confiscated all of the kitchen equipment like they so often do. If that is the case this is most unfortunate.
There was another business just two doors down in this Wixom shopping plaza that sold fish and chicken. The reviews on this place were never really good and some of them hint that the product was from freezer to table. I walked into this place a couple of times and was not impressed. The service was mixed. When they weren't busy they would wait on you. The second time when I went into this place they were very busy and people were standing out in the lobby. There was maybe 10 people waiting while the radio blared on some metal station.
The last example for the series focuses on a women's clothing company. This one example in particular is an interesting one since the owner was reluctant on how to brand it. There was never any clear cut audience demographic outlined for the store so marketing it to any particular group proved difficult. There was also a problem with how to market this kind of company on the web and through social media with no demographic. The idea was that the clothes were basically for anyone who wanted to wear them.
The idea here was that it would appeal to anyone who found their taste in clothing, "Fun and Fantastic!". The age group was never defined because the owners thought it would alienate any potential sales and they didn't want to be offensive.
Unfortunately something else happened along the way. The woman that ran the place used to crank up the radio very loud and was usually in the back on the phone talking and ignoring who ever walked in. This sort of thing turned people away and also became part of the brand. The idea was not only are we fun and fantastic but we couldn't care less if you walked in or not. This place closed after just 14 months.
THE POWER BRAND SERIES
Ted Cantu of Hot Metro Finds will be looking at what makes a retail store front work and what makes a business tick in these troubled times. Each one of these businesses could have been saved regardless of a perceived recession or the state of the economy. In each case of these businesses could have been saved.
A lot of this comes back to the owners and their willingness to take a failing business and to apply some basic principles. This gets right down to the following areas:
1. Who Is The Audience?
2. What Are They Buying?
3. Identifying Price Point
4. Addressing The Needs Of Your Demographic
And a whole lot more....
Being number one on the search engines is not necessarily going to get your business. It will only amplify your business and get more exposure. Things like addressing your audience, identifying your customer and building rapport with them, (social media) still needs to be taken under consideration.
For more information on the series and how it can apply to your business:
Contact: Ted Cantu 248-277-6141
Oakland County, MI
Look us up on http://www.TedCantu.com
HOT METRO FINDS: The Best Of The Best - & Riot Fest Links To Boot
Hey -- here are the recent concert reviews and events you might have missed.
We just came back from Riot Fest and covered over 40 bands in three days. We also covered the classic 1976 Punk band Slaughter and the Dogs as well as the recent appearance of Agent Orange at the Double Door.
CHICAGO RIOT FEST 2014 | Janes Addiction |The Cure|Weezer |Hot Metro Finds | Ted Cantu|The Descendents. Detroit Hot Metro Finds Will Be Covering The ..
We just came back from Riot Fest and covered over 40 bands in three days. We also covered the classic 1976 Punk band Slaughter and the Dogs as well as the recent appearance of Agent Orange at the Double Door.
Metro Detroit Music| ENTERTAINMENT | Nightlife, Eating
www.officialdetroitdoors.com/
HOT METRO FINDS: Agent Orange 2014 At The Double Door
Hot Metro Finds - Ted Cantu at the Great Chicago Fire Festival
http://tedcantu.com/hotmetrofinds/?p=83
http://tedcantu.com/hotmetrofinds/?p=83
RocktoberFest 2014 - Chicago Events
Hot Metro Finds - We look at the concerts at the Double Door and Reggie's in Chicago
Hot Metro Finds - We look at the concerts at the Double Door and Reggie's in Chicago
September Events - Riot Fest - the Full Three Day Line Up
Hot Metro Finds covers Cheap Trick, Tegan and Sara, The Mighty Mighty Bosstones
Hot Metro Finds covers Cheap Trick, Tegan and Sara, The Mighty Mighty Bosstones
TED CANTU: Hot Metro Finds Looks At The Fabulous Return Of The Libertines In The UK - Pete Doberty and Carl Barat Are At It Again
Ted Cantu Hot Metro Finds Ted Cantu
hotmetrofinds.com/metrodetroit/?tag=ted-cantu-hot-metro-finds-ted-cantuSep 25, 2014 - This was the punk band that got away. Back in the day I found this little album for $8 bucks at School Kids Records, “Milo Goes To College”.- tedcantu.com/hotmetrofinds/?tag=ted-cantu-hot-metro-findsAug 30, 2014 - THE RUINERS — LIVE IN ANN ARBOR We were there FIRST….!!! This goes back to 2010 http://www.hotmetrofinds.com Ted Cantu returns to ...
- lowmortgageratesmichigan.blogspot.com/.../hot-metro-finds-ted-cantu-o...3 hours ago - HOT METRO FINDS: Ted Cantu On Location - The Great Chicago Fire Festival. ROCKTOBERFEST 2014: The Best Hard Rockin' Shows and ...
HOT METRO FINDS: The Replacements Are Back at 30 ...
www.youtube.com/watch?v=oAlLfSVt8SwSep 8, 2014 - Uploaded by Ted CantuHOT METRO FINDS: The Replacements Are Back at 30 Rock -Ted .... .com ...
Saturday, October 11, 2014
Ted Cantu On CHICAGO RIOT FEST: MOTHER !!! "Do You Like $12 Steak and Cheese?"
AH CHICAGO RIOT FEST 2014
Even rock and roll hooligans get hungry. Once you are roped in the big gates at Humboldt Park you are at the mercy of the concert promoters. And that means paying out huge prices on commonly decent food items. I admit... I shelled out money for a $12 steak and cheese during the Chicago Riot Fest concert in Sept. I was still hungry after I ate the thing. Then I got thirsty later and shelled out more dough on some decent beer.... this was $7 each. Rock and roll isn't exactly a cheap hobby.
From a marketing stand point this gets pretty interesting. Putting a fence around your customers and then giving them a series of options that they need. I guess the most important thing here is giving your customers EXACTLY what they need.... The food variety at Riot Fest is not for the health conscious. It is for the rock and roll crowd and that basically means deep fried everything, lots of BBQ items, burgers, big lamb gyros, kabobs, and even giant turkey legs, ( I actually found some giant turkey leg bones on the ground).
My marketing advice? Give your people plenty of everything.... lots of variety... and always leave them hungry for more !!
Ted Cantu is an online marketer who helps companies grow their brands online -- and is always hungry for more. Chicago 2014
Sunday, September 28, 2014
HOT METRO FINDS: Ted Cantu Brings AD VULTURE - A Rip Roaring Romp Thru Television Pop Culture
Definition – Social commentary has run amok on social media.
Yes, the people have spoken and are making their comments known. They are
speaking back to, “Big Daddy” advertisers and are sounding off. These are the –
Ad Vultures – who hang mercilessly over the carcasses of advertising campaigns
and pick the meat off the bones of big budgeted ads.
THE TRIVAGO GUY – Life On The Outside
Where do I start with this guy? Twitter is having a field
day with this guy and rightly so. It’s one of the only places where the people
can sound off in real time about the shabbily kept guy who knows the inside
track of hotel rooms. I have a theory
and I’m not alone. This poor guy is the by-product of a disastrous, hateful
relationship and the only place where he can find solace is in a hotel room.
Maybe he is in the middle of two hateful relationships – who can really tell?
But he looks drunk out of his mind and has a torn down look and in a few
commercials seems to be missing a belt.
Trivago guy knows all about hotel room prices and where you
can get the best price thanks to a handy new website. Despite his hobo like
appearance he seems to have discriminating taste in his temporary décor. He knows about the stars and seems to care
about the quality of the rooms he calls home. Then after he delivers his pitch
he shuffles out of view back to his busy day of avoiding the people he loves –
and guzzling Jack Daniels.
Who does this pitch appeal to? Seriously…..
Here’s what the people are saying !!
“Why is a guy who sleeps on public benches pitching hotel rooms?”
“That Trivago guy gives me the heebie jeebies !!”
And my favorite….
“I can't believe that Trivago Guy jumped the fence at the White House.”
Even comedian Dennis Miller
states that the Trivago Guy… “ weirds him out”
Get the whole article here....at Hot Metro Finds. Ted Cantu brings you the best and the worst in pop culture, music and film. Come check us out >>>
Monday, September 08, 2014
TED CANTU: The Buzzcocks Are The Focus On The September Articles In Hot Metro Finds
Detroit, Michigan – The Buzzcocks are back on the road and
will be stopping in Detroit at Saint Andrews Hall this month. They will also be
playing at Chicago’s Riot Fest 2014 and will be doing a set there on day 2. The
event in Chicago is a three day alternative rock festival that will feature
many classic acts and indie bands including Weezer, Gwar, Cheap Trick, The
Offspring, Anti Flag, The Picture Books, The Afghan Whigs, The World is a
Beautiful Place, The Orwells, The Bots,
Face to Face, Saosin, The American Scene, Die Antwood, The Cure, Janes
Addiction and many more.
The Buzzcocks hail from the UK Punk movement in 1976 and
will be joined by other alumni including The Stiff Little Fingers, and TheCure. Front man Peter Shelley will be joined by another original member of the
band – Steve Diggle. This years festival is going to go all out and will be
featuring the manic energy from all areas of the punk and post-punk scene
throughout the decades. This is sort of a best of from this genre of music. HotMetro Finds will be covering the festival and will be writing and commenting on
the sets delivered by these iconic bands.
“The Buzzcocks are a phenomenal act and the contribution
made to punk and post punk music is huge.” Says Hot Metro Finds creator, TedCantu. “The singles all the way up to later releases like All Set have brought
pop sensibility to the overall sound. The fans love it. Many of those records
can be played over and over again they aged well.” Along with the coverage of
the live performance at Riot Fest there will also be series of video highlights
throughout the Buzzcocks multi-decade career.
There will be other acts from the Buzzcocks era from the NewYork scene including Television and Patti Smith. This event will be a who’s who
of punk and post punk and the bands will be set up on multiple stages. The
Portland band The Dandy Warhols will be playing in the same time slot as the
Buzzcocks on day 2. Both bands have a strong following and the fans will have
to decide on who to watch. One can’t lose on Riot Fest 2014 and it should be
one amazing event.
About Hot Metro Finds
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
TED CANTU: Hot Metro Finds Looks At The Fabulous Return Of The Libertines In The UK
London, England – The
UK hard rock sensation, The Libertines, have patched up their differences and
have started performing again in front of fans. Pete Doherty and Carl Barat
have been through ups and downs that have involved drugs, court cases and bouts
of depression. It almost seemed hopeless that the band would ever get things in
order but the fans have never let them completely go. Guitarist and singer Pete
Doherty even had a breakup with his super model girlfriend Kate Moss. Despite
all of the difficulties the band has reunited and have put on shows in Hyde
Park in the UK. Now the band is looking at putting on more shows in London.
The reception has been outstanding. There were reports of
excited 60,000 fans crashing through barricades causing the show to be stopped
two times. The show was allowed to continue as fans eagerly climbed on top of
scaffolding and fences around the stage. The band seems to be on solid ground
again as more shows are being planned. The only question now is will the
Libertines actually tour in the U.S. or not. Hot Metro Finds looks into the
history of the band and the trouble that surrounded them in 2003 – 2013.
Hot Metro Finds creator, Ted Cantu, looks into how the band
first came to the surface in America despite lack of promotion and almost zero
major media presence. The articles go into how the Libertines tracks would be
made available through file sharing networks while the Internet matured into
the big beast that it is today. Now, with the creation of online video websites
such as, YouTube.com the music is more readily available. In addition to theLibertines Pete Doherty’s other band – The Babyshambles is also more readily
accessible.
While brands like MTV now center on teen pregnancy the focus
of Hot Metro Finds has always been centered on new music. Some of the music is
not really radio friendly or even has any commercial like appeal in some cases.
Hot Metro Finds has centered on indie bands with cult like followings that have
real artistic integrity. The Libertines definitely fit into that category and
the music really does have a voice all its own.
About Hot Metro Finds
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
Saturday, August 23, 2014
Green Man Tattoo Offers High Artistic Looks at New Westland, Michigan
Westland, Michigan – Three fine artists got together to form
a bold new direction in business and big things happen. That is the focus in a
place called Green Man Tattoo. This is a tattoo and body piercing shop which
focuses on high level artistic concepts.
Green Man Tattoo is a one of a kind shop that features many styles of
art including flower art, fantasy creatures, comic characters, horror, punk
rock, music related, animals and even business logos. The sky really is the limit
in this place and there is heavy art direction going on behind each and every
piece.
Green Man Tattoo is the collaboration of Amanda Brendtke,Evan and Josh Moland. Together they bring forth some exciting services
including full color, portrait, new age, black and grey, script, and
traditional. Art is the focus of this unique shop and they make dreams a
reality. The websites feature many different styles and showcases the variety
of what Green Man Tattoo is all about. In addition to the unique tattoos the
shop is also known for body piercing. Green Man Tattoo has female body piercers
working on site. This is important to mention because a lot of women prefer to
have a female work on them. This Westland, Michigan location offers that
option.
Green Man Tattoo is located in Westland which is equal
distance between Detroit and Ann Arbor. This is important to mention because
now there is a high level artistic experience that is in the center of Metro
Detroit. They are doing everything from full back pieces, to legs and calf, and
full arm sleeves with intricate detail work. There are a lot of amazing samples
on the websites and social media which showcases what this shop can do.
The best thing about Green Man Tattoo is its dedication to
art, creative conceptual pieces, and delivering a well thought out production.
They are looking to set new standards of strong, bold and expressive tattoos
and body art. This type of commitment
puts Green Man Tattoo at the forefront of popular Detroit culture. They are
looking to connect with other tattoo artists, and fine painters and create a
real network of artistic community. Green Man Tattoo is extending its hand to
artists everywhere to connect and contribute to its in house gallery.
Ted Cantu and Hot Metro Finds Sets The Record Straight On The Killing Moon
Detroit, Michigan – Echo and the Bunnymen, Britains seminal
post punk band, came to Detroit, Michigan recently and played to a sold out
crowd at Saint Andrews Hall. The band was promoting their newest release, “Meteorites”
which is taking the band into a more full and mature sound compared to earlier
releases. Rock music enthusiast and publisher, Ted Cantu – the creator of Hot
Metro Finds addresses comments made by local journalists. The subject of debate
is a song that Echo and the Bunnymen released thirty years ago called, “The
Killing Moon”.
The reports are saying that this particular song is what
made the band big and great. There certainly is nothing wrong with that
statement but it is inaccurate. Worse, a lot of lazy journalists have taken
note of this odd bit of jumbled history and getting paid a salary to reprint it
and quote from it. Hot Metro Finds spells out the rise of this particular track
which comes from the 1984 album, “Ocean Rain” and points out some of the albums
higher achievements including the use of a 35 man symphony ensemble. This
orchestration was responsible for the tracks, “Silver”, and “Never Stop”.
The original album which, “The Killing Moon” came from had a
collection of quirky songs with somewhat morbid lyrics. The track, “My Kingdom”
offers to cut off someone’s nose and another song called, “Yo Yo Man” is
talking about an icy cold tombstone. The album also kicks off another odd
playing track called, “Thorn of Crowns” that takes the listener to a darkened
corridor and then locks them inside. In contrast, “The Killing Moon” is the
most radio friendly out of the entire album besides, “Silver” but it was hardly
a hit song.
When Echo and the Bunnymen were on Korova records the band
experienced very little radio airplay until the year of 1988, (after the self
titled album on Sire records was released). “Hot Metro Finds was created to set
the record straight and to keep low rent media writers from clogging up the
webosphere with inaccurate information. When
newspaper writers are all quoting from the same inacurrate source it is time
for someone to come up and fix it.” Says
site creator, Ted Cantu.
Right now the site is looking into the pop culture myths
surrounding the 1986 Smiths concert in downtown Detroit.
About Hot Metro Finds
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
** Detroit Journalists - We need to take care of things a little better than that. Its important to give the people the truth. Being a journalist doesn't give you the right be a full blown putz.
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
** Detroit Journalists - We need to take care of things a little better than that. Its important to give the people the truth. Being a journalist doesn't give you the right be a full blown putz.
Ted Cantu and Hot Metro Finds Covers Chicago Riot Fest 2014
Chicago, IL – One of the biggest rock music festivals of the
year kicks off in Chicago on Sept. 12. This is a three day long festival thatis featuring the best acts in alternative music including The Cure, JanesAddiction, Weezer, Primus, Tegan and Sara, Cheap Trick, and many more. The days
are going to be filled with live performances and will even feature some
surprises like the return of the indie music legend Television. This festival
comes just a few weeks after Lollapalooza in Grant Park. This is one city that
has its eye focused on bringing in great music and also creating a solid
experience for the fans.
Pop culture based website, Hot Metro Finds, will be there to
check out the live performances and to take notes on up and coming bands. Right
now the sites creator, Ted Cantu, is swapping notes with concert promoters for
Riot Fest and even with some of the bands including The Buzzcocks and the
Murder City Devils. The idea here is to immerse the site with real culturalexperiences that are authentic and real to the fans and telling true fact based
media. A lot of the insight about what the concert is designed to do and how
the participants interact with the fan base is important and is being done in
real time.
“This type of inside real time reporting is great for the
bands and its also great for the fans.” Says Ted Cantu. “The communication and
cross promotion is happening without the involvement of uninformed journalists
who typically report on road and school closings. They are exchanging inside
information on record labels, producers and real experiences.”
Recently rock and roll fans have created strong social media
communication with one another over the recent Queen and Adam Lambert concert.
The tour originally started out as a 24 city North American tour including a stop
in Michigan,(The Palace of Auburn Hills). The fans covered the bands recent
tour in Japan and in Perth, Australia. They are exchanging fan art, band
photos, and all of this is being handled without the influence of outside
journalists who are often clueless about the history of the bands the fans love
and cherish.
About Hot Metro Finds
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.
** Theres a BIG world out there - maybe you should jump in it.
Monday, August 04, 2014
TED CANTU: "How Can I Turn My Home Improvement Business Into A Local Sensation?"
SEO: What Does It Take
To Turn My Home Improvement Business Into A Local Search Sensation? | |||
http://hotmetrofinds.com/METRO+DETROIT_novi_commerce+twp+local+SEO+SEARCH+engine+optimization+business+home+improvement.html http://hotmetrofinds.com/business+metro+detroit+search+engine+optimization+ted+cantu.html http://hotmetrofinds.com/business+FACEBOOK+ads+metro+chicago+detroit+advertising.html | |||
Ted Cantu Asks, "Where Can I Get Decent Web Traffic ??" - WE GOT THE ANSWER
GOOGLE CHANGES: Where Can I Get
Decent Web Traffic ?
| |||
DETROIT, MICHIGAN – The best thing about having a news site is I get to
But have you tried this? Have you really tried doing this?shoot my mouth off and speak freely. Try doing that on a press release. You can never truly speak your heart and don’t get me started when it comes to quotes. I’m going to just jump right into it…. Look, I get a lot of emails from famous online marketers who swear by, “Stepping In Front Of The Web Traffic”. I’m not kidding… that is what these people tell me. I got emails on top of emails and they are all saying the exact same thing. That is the hip thing to do right now. Just literally buy some software and ---- step in – unannounced in front of all these traffic streams on Google+, YouTube.com and other forms of social media. They continue to tell me that if I put my web site link in front of these people I will get web traffic…. A lot of it… and I will be overwhelmed and this can translate into sales. They got photographic proof of their bank statements and they are impressive.
Most people out there are shaking their heads no. I try everything and
although this soundsgreat in theory many of these software programs are garbage and do not work. OR…. They dowork and the instruction manuals are poorly put together. For the life of me I couldn’t figure out how to get Traffic Elixir to work properly. I even got tech support and it never worked out for me.Now I see programs popping up for YouTube and they are all telling me to do the same thing. “Just Step In Front Of Web Traffic and The Sales Will Come…. And So Will The Web Traffic… !!!!” Now here is some truth for you. A lot of these Google+ communities are run with some kind ofmoderator and they will not tolerate your little spammy messages on them. They actually kick youout and block you. Just go ahead and try it and let me know how it works for you.
I can understand the theory of jumping into existing traffic streams but
eventually this method of attaining traffic is going to get rejected by Google. The algorithms will change and you will be back at square one again trying to figure out the never ending problem of getting web traffic. But do you know what the REAL problem is? ITS YOU…. Most businesses are slothful enterprises that do next to nothing in the means of story telling. Worse, most businesses have no stories to tell…. Hot Targeted Web Traffic? YOU BUILD IT
The PROBLEM is that we now live in a voyeuristic story culture where people
will spy on your company FIRSTbefore they decide to do business with you. If you are running 10% off coupons and expecting the phone to explode off the hook then you’re in for a lonely and terrifying surprise. Nobody will be clamoring over each other like in the movie, “World War Z” and beat your door down to do business with you. Oh no chicken little, oh no…. far from it. Stories are everything.
I got rejected from this web traffic program recently, (it’s actually happened a
couple of times) because I study everything – and the famous marketer heard about who I was. He refused to service me and said thathe wouldn’t be able to teach me too much. When he asked me how I create web traffic I told him about the extensive amount of writing I do and the kind of networking I do and he said, “You are creating the most expensive web traffic around… you are building it.” He went on to explain that he buys cheap web traffic and that is how he gets around his traffic problems.
But did you know Google is starting to delist websites that have too much phony web traffic?
They are lookingat unusually high bounce rates and will take the sites off the SERPS, (search engine result pages). If that happens to your one website… I am going to assume that you only have one web site…. That is going to tank your business. And it’s happening to thousands of people daily. 
· 35% Of All Purchased Web Traffic Is Fake
· Google Is Cracking Down On Fake Web Traffic
· Web Traffic Companies Will Send Bots To Your Site,
and Not Every Hit In Your Counter Is A Real Person
· 83% Of All Companies I Consult With Mismanage Their Web Traffic
So build your empire, build your company and establish your position on
what your company isall about. And by that I mean to ask, “How Well Do You Really Know Your Audience?” Most people don’t know their customers or what they are looking for. Very few businesses have a culture.Worse, they never know. A lot of companies I consult with refuse to even enforce a simple emailsign up list policy. So money continues to walk out the door after every random purchase and in store visit.
Getting a person in the door is expensive. Getting them to come back takes
some effortand this is something that many companies refuse to do. Maybe it’s not knowing what to do,maybe it’s not in the job description and not the employees responsibility. Eventually this is all going to topple down on the business owner.
WHAT ABOUT THE SERPS? Is Being Number One Still Important?
Search engine optimization is important and being number one in your
field is important. That is always going to be the case but you know what’s even more important? Your connection to other businesses and tangent markets is important for lead sources. Keep in mind this is different for every business. But you want to align yourself with businesses that compliment what you are all about. So if you running a hair salon here is what you need to be connected to: SALON – MAIN BUSINESSConnect to – nail salon, wedding planner, clothing boutiques, club promoters, jewelers
Then the other thing you want to consider is what do these kind of That particular
market follows pop culture, popular music, trending videos, and what ever is happening at the moment. They are really into the – “Now”. They don’t care less about your 10%off coupon and certainly will not rack up miles on their car to drive across Metro Detroit just to save a few bucks.
Here is another example:
ROOFING – MAIN BUSINESS Connect to – community websites, community coupon sites, DIY sites, landscaping businesses, deck building businesses, window businesses, fence business etc.
Instead of trying to spam existing businesses you will have to create
content that other people will want to use, share and distribute to others. Can you do that? If not, you better findsomeone that can write some content that you can use to solicit business with. Stories are everything. You are surrounded by what you create.
Make sure it’s fresh and refreshing. If I have to read another one
of your John Lennon,Helen Keller or Morgan Freeman quotes I am going to jump out a window. We need newwords, new analogies don’t just borrow from other people and try to sustain a profitable business off the generosity of some other wordsmith. Create your own brand and establishyour own culture. It’s important. There is nothing more important that creating content that you can pass on and share with other people. The ability to change minds, and to alter the course of your own destiny belongs in your hands. Do not compromise your profit potential by being completely bland and ordinary.
The worst businesses I worked with in the past were jewelry stores and
parts wholesalers. These guys are usually selling their products based on the cheapest price or the best deal.Can’t toot your horn too loud there and there isn’t much of a story to pass on.
· People Love Stories
· People Surf The Web To Be Entertained First
· Our Culture Is Fixated On Pictures
· People Love To Pass Stories Onto Other People
Breaking format helps. Even a lot of the markers that have flooded the
scene in recent years havesubscribed to the 400 word formula when it comes to content. They believe that you must stay withinthe 4oo word limit when it comes to web content. This is based on the press release guidelines when you use a professional service. But when you have a website that rule goes out the window and in fact it is the longer articles that get indexed first on Google. This is even more of the case when the content is original and it comes from you directly.
I read some time ago that Google only indexes 14% of all websites
based on content. I personally think that number is a lot higher than that. But let’s suppose for a minute that is true. You know a lot of websites out there right now are nothing more than glorified business cards with nothing but an address and a phone number. There is no news going on there. Rarely if ever do these websites address anything that is happening in the community or in a niche group.
Keep in mind that these businesses do very little but toot their own horn
about how great they are. This is echoed in social media. When that happens there is no chance tointroduce a new thought, joke, or idea and the company or brand becomes dull. People stopcaring and shuffle off to the next shiny new thing. In this economy you need to be flexible andallow some amount of human interest in your company. If you are sticking to a strict blueprint of what your brand is all about and staying steadfast to a 10% off coupon type of regimen you are destroying your business.
So to summarize here is what you must do:
· Mix A Fair Balance Of Human Interest
· Stay Topical With Current Topics
· Tell True Stories
· Make Your Business Relatable To Others
· Show Case Studies And Invite Conversation
· Write Articles Larger Than 400 Words
· Create Better Sales Offers
· Connect To Tangent Markets
· Hire A Good Content or Copy Writer
· Make Sure Your Stories End Up In Multi Social Media Channels
If you follow this guideline you will be able to attract better people for your business.
Make sure you create a solid story that you can stick with in your business. Remember people are surfing the web for entertainment and are looking for information that is useful. They want to look over your shoulder first before they ever call you and this is very important to remember. |
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