THE BIG QUESTION:
"DID KENNEDY MARKETING REALLY HELP YOU AESTHETICALLY?"
The answer to that is YES. Studying Kennedy over the past 6 years has radically transformed my thinking and how I approach direct marketing. Short to the point it showed me how to do sales in a new and unique way. It was a significant moment in my life. I learned everything from SALES COPY, DIRECT RESPONSE and SALES TACTICS.
"ARE YOU REALLY AN - EX - KENNEDY MEMBER?"
I have addressed this position in past posts regarding my status with Dan Kennedy. In recent months I have cut loose from ALL OF MY MENTORS..... so I could create freely without any interference on their aesthetics.
Here is a complete list of marketing coaches I have recently let go of.....
* Brett McFall
* Dan Kennedy
* Derek Ghel
* Joe Vitale
I took the recent months to create new works online that did not lean too strongly in any one of these masterminds. I wanted to create new online records that did not borrow too heavily from any one of these Gurus.
Now, Kennedy - is changing his direction with the help of Bill Glazer in the areas of Online Marketing. This has also been under the advisement of Yanik Silver. I have taken bare principals and have laid out a different sort of attack plan.
I outline this briefly in my chapter in the, "30 Day Total Business Makeover".
THE NINE FAMILIES OF SEARCH ENGINES
In this chapter I outline 9 families of search engines including PODCASTING SEARCH ENGINES, TRADITIONAL SEARCH ENGINES, SOCIAL BOOKMARKING SEARCH ENGINES, BLOG SEARCH ENGINES, ARTICLE SEARCH ENGINES, VIDEO SEARCH ENGINES and many more....
I created a special brand of "Buzz Marketing" using traditional Direct Response Marketing techniques learned by the masters and applied them in Web 2.0 environments.
CANTU IS EX-SEO
To a certain extent I am not a pure SEO marketer anymore either. I have expanded my view with search engine optimization and utilized emotional responses within my web pages, such as in the Description Tag.
I feel that the description tag is the highest selling point of a business online. This is the equivalent of a headline title. We want the online searcher to open the web page and read it just as they would direct mail.
CURRENT WHEREABOUTS
I am in a state of transition of creating new online environments. I have been on the road re-introducing this very special brand of Web 2.0, Direct Response, SEO - Buzz Marketing to the masses. This means I have been on the road.
Interestingly enough I have been introducing it to companies who have been hit hardest with PPC, (pay per click) campaigns during the turbulent years of the POST COM WORLD.
I have also made a conscious effort to ignore many of my contemporaries so I would be influenced by them directly. I did not want my marketing to be a clone of someone else's. I have added a significant amount of articles, PR and Hubs to my marketing with the help of RSS feeds. This has definately gotten my name out there in front of a lot of new prospects and has resulted in business.
I have plans to return to my mentors at some point and reintroduce myself. This has been a creative hiatus and a time of personal growth.
I am also in the finalizing stages of a new book that will be released in the fall months of 2009.
Posted by Ted Cantu, aug. 21, 2009
