Creating powerful marketing through SEO, podcasting, blogging, copywriting, direct emotional response direct mail, online marketing techniques, automated marketing systems, and Opt In lead generation.
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Saturday, October 27, 2007
Internet Marketing Secrets Podcast
Click here to get your own player.
Cantu gives you the best of online internet marketing, direct marketing secrets, podcasting and blogging advise and much more. There are some great software reviews on here.....
Posted by Cantu on Oct. 27, 2007
Friday, October 26, 2007
MLM Online Marketers Kick Me In The Gut
"I'm getting my second dream home in 8 months"
"I'm only doing this because my husband is a millionaire and I'm bored"
I hear it all.
And the more I hear the more amazed I am. Not that this type of talk is not amazing. Far from it. In fact I find the whole report very fascinating. But you see, I am a web guy first and foremost whether I like it or not. I can see right through these MLM sites. I know for a fact they hardly rank in their geo centric market place, (and I include real estate sites in this category).
I can read the code. And that is something you never want to fool around with from an SEO standpoint. They can tell when you are covering up or bluffing.
Still, I am amazed that these groups can get any action off of their sites whatsoever. I have come across some really BAD ones that are crammed with javascript and flash, (things that bots cannot even read when they index your site). I have seen a lot of poorly constructed sites that have no sign up window or explain the site very poorly from a search engine perspective. The keywords are great but they are often stuffed into the meta tag with no sense of what is right or wrong. I find this approach very terrifying.
THE BROCHURE SITES
Most of these sites are there for one reason only. They are there to show others how great they can be. They are selling the dream. And by the way that is one thing that you can sell over and over again even if you have nothing else to sell. Although its getting a bit tough to sell it these days with the ongoing war and humbling job scene. The "lifestyle" isn't enough to motivate as much as it could in the early 2000's.
I am baffled how people can buy into these business opportunities and get these sites that attract little traffic. Then when you add the number of restrictions that the individual has when it comes to marketing their products it gets even more unsettling. So for the most part because of the rules of whatever MLM group they are in these sites do nothing but sit out there. Sometimes people stumble upon them but this is becoming rare lately.
If too many of these sites show up in one area Google does a dance and these sites disappear overnight. The Jagger Dance of last summer proved that.
So who is fooling who here? It takes a lot to get noticed online and to remain visible. These sites just do not have what it takes.
Posted by Cantu on Oct. 26, 2007 at 10:52 PM
Wednesday, October 24, 2007
Free Copywriting Secrets - Channel
But COPYWRITING is different than obtaining a copyright.
This is salesmanship in print. Nothing more. This is a grandiose way of selling ones goods. And sadly its a dying art in some circles. But you need effective sales copy to drive traffic and sales and make your offers more compelling.
Now to make things simple we put all of these clips in one easy to find location.....
http://youtube.com/profile?user=tedcantu1
Enjoy!
Cantu posted this on Oct. 24, 2007 at 9:31 AM
Monday, October 22, 2007
Seth Godin's Theories Come To Life
The other day I was looking for my copy of "The Idea Virus". I had read this thing a couple of years ago. I was put off to an extent because some of the ideas were pretty advanced. I was convinced that I had to hook up with a programming super genius to make some of these creations really take off.
The concept behind this book of course was to create something powerful -- a virus if you will. This virus would pick up momentum and create a powerful windfall of profits. In this ideal situation the customers would do all the talking for you and in a sense take care of your advertising. Your services would then be the "talk of the town" and your name would jump from one consumer to the next.
Word of mouth taken to a whole new level.....
I never had faith in the ol' fashion "Word of Mouth" on its own. I always felt it needed a little help. Godin talks about an amazing service that works on cell phones. Where you find something cool you want to experience like a museum or a restaurant and you get it on your phone. When you go to tell someone else about it you just point your phone to another phone and it points that person to download the software so they can experience this service. He called that "working in the smooth".
IS VIRAL MARKETING PERFECTED?
I always had a fascination with Viral Marketing due to the fact that it was a pretty powerful concept. There wasn't a whole lot happening with off the shelf software at the time to support it. I liked the idea of having a piece of media that would fish around online and promote your company at the same time. For the most part that is happening with blogging and podcasting.
On another level there is something that you may want to look into. Ebook marketing is old and done to an extent. There are many better advanced strategies and techniques that seem a bit more appealing. But to take ebook marketing to the level where Seth takes it is an tempting possibility. There is a lot of room here for growth.
http://www.marketingtips.com is a great web site to check out. It is Corey Rudl's company. Rudl was the cutting edge Internet genius of the late 90's. His answer to ebook marketing really holds the Godin vision close.
The answer is Ebook Pro.... a virtual ebook that you can capture viewers contact information before they even try to open it. This is a very powerful strategy. When you consider that you can get a lot of these out there in circulation.
The ebook is tied into a database for you online. Before your prospect can view the downloaded ebook they must give you their contact information before the book will open. You in turn then can view the database to see who has signed in. This is a very clever way to trap customer information. When I found this software and its sneaky approach I was reminded of what Seth said about, "Working in the smooth". That is to say in order for anyone to participate in this process the end user would have to find that experience relatively easy.
I was relieved to see these new technologies becoming more easier to use. Viral Marketing is getting to a very unique place in our culture where the market can pick up your marketing messages and distribute them.
We weren't quite there 24 months ago. I know because I called several firms and tried to get some Viral Marketing created. Back then I got a big run around and insufficient answers.
Now I can do it. And you can do it too.
Posted by Cantu on Oct. 2007 at 10:39 PM
Sunday, October 21, 2007
Rebel Marketing – The True Essence Of Van Halen
Last night Van Halen came to the Joe Louis Arena. It was the first time that lead singer David Lee Roth joined up with the band in the last 20 years. Ironically, the last time I saw Van Halen play was in 1984 at the D.C. Capital Center. So I reunited with the band as well. I never had any inclination to see the band with Sammy Hagar.
For me the true sound, intention and meaning of this band had a lot to do with
David Lee Roth.
They would tour every year and were creating their own history in arenas. MTV wasn’t very supportive. You would think there would be more interaction with such a super group. There was an occasional video now and then, “Unchained” comes to mind. But when VH released Ray Orbison’s classic, “Pretty Woman” the video was actually banned from airplay.
Either the ground breaker is going to become so unique and talented
that he will eventually leave the firm.
Or he may ask for more money
Jealousy is bound to ensue by fellow coworkers. Many of these just do enough work to look busy and not get fired. They could be leeching on the company for insurance reasons or are just too lazy to go out and look for something better.
In a corporate model the idea of being an innovator or a rebel is asking for trouble. There will be lots of backstabbing, arguments, and political mud slinging. There will be meetings behind closed doors and plenty of mind games.
Life becomes hell for the enlightened one. They eventually quit the company and form their own. It is interesting to see these types get so much abuse in a corporate situation. Now this is not always the case. Sometimes these innovators are rewarded.
Usually what happens is that the emerging innovator is seen as “the enemy” because he is going against the norm. Most people want to get out of the company by 5. The innovator wants to do great things for the company and will often stay later – becoming the job. These people are often misunderstood and the norm is to ridicule this person or alienate him.
I am saying that there is nothing wrong with being a rebel innovator. It is how bands like Van Halen are created. It is how the light bulb was invented. Its why we drive SUV’s and Hummers now instead of going to work each day in a horse and buggy.
We need rebels in this country.
Posted by Ted Cantu on Oct. 21, 2007 at 10:01 AM
Saturday, October 20, 2007
REBEL MARKETING - GREEN SCREENS - AND IPODS
"Here Is A Crash Course In Rebel Marketing"
Why wait for a web studio to make you famous or put you on the map? I am giving you the permission to go out and do this yourself. We blaze through this clip in five minutes and give you the dirt - no filler - this is what you need to do to get your videos out into the populace!
We also go into web rankings and how to use effective sales copy.
Yeesh !!!
That is more than you get out of a typical 40 member boardroom meeting for crying out loud. I really deliver the goods here and hold nothing back. So for all you direct marketers out there who are looking for the next level I hope you enjoy it.
Posted by Cantu on Oct. 20, 2007 at 8:23 am
Friday, October 19, 2007
REBEL MARKETING - DO IT YOURSELF NARROWCASTING
Cantu is back with the second installment for Rebel Marketing......
Ted Cantu posted this on Oct. 19, 2007 at 11:32
Thursday, October 18, 2007
The Profit Hustle
In the 70's Muhammed Ali had an effective strategy called, "The Rope-a-Dope" where he would lie on the ropes until his opponent would strike repeatedly tiring himself out. This way the boxer could conserve energy and then lunge back and knock the other guy skyward. For Ali this tactic worked and he made it famous. Today its considered somewhat of a boxing "sin".
The Rope Em In strategy is an effective one to pull online. You see just like ALI you never let your prospect get too far. In fact you want to keep them into the cyberworld that you created. This is a very powerful thing to do if you put in the right components.
I GOT SUCKERED
The other day I went to find some powerful coaching materials online. Little did I know that I was walking into a trap. You see this mentor had EVERYTHING I was looking for under one roof or so I imagined. But what he did was something very few of us do effectively.
Everytime I bought something I was taken to a thank you page. On that page was a link to something else I wanted that was related. This went on for about 8 pages deep. Lets just say that I purchased a lot more than I expected to. I could have found these pages on the web individually and if put in that situation I may not have purchased anything. But since I was on a theme and a mission I was in the "mood" to get more than I needed.
A lot of us could benefit financially from this type of thinking.
The ebooks that I recieved from this merchant was riddled with hyperlinks to products that were related. Needless to say I wanted them all.
So what this marketer did was effectively put an iron gate around me. Once I got in his ring he kept me roped in till I purchased more products. I was upsold at every turn. This could be a very effective thing for you to do. Keep in mind that you do not have to have everything contained in the same site. You can have your prospects bounce around from multiple sites.
More on this later.....
Posted by Cantu on Oct. 18, 2007 at 7:56 AM
Sunday, October 14, 2007
Setting Your World Stage - Who Are You OPTING IN?
The title read.... "Blogging For Dollars" and it literally had captured my imagination. This lead to a lot of companies fumbling around with this concept and many got it wrong. The many blogs that are out there do not take full advantage of the many tools that are out there. Worse they are not connected properly. The RSS feeds that are available are an enormous advantage over email. In fact, the whole thing is pretty inspiring.
WHO ARE YOU LETTING OPT IN?
Getting people to log onto your site is something of a challenge. Then waiting for them to OPT IN on your order form can be painstaikingly slow. The same thing works in the world of the Entrepreneur. You see a lot of them go for the hard sell in their blogs. This is a turn off.
The best way to get people to sign up for what your offering is to give away information. You can give away experience too. Write about things you have tried. Post testimonials. Remember that money is an energy. Its always moving. It loves speed. So you must offer value when you communicate about what you offer.
You will have much better response from the online world if you offer something for free. Think information and saving someone time. This is a huge concept for a lot of people due to the fact that everyone loves short cuts. Why do things the hard way?
BUILDING A BETTER PROFIT FUNNEL
Its easy to sell something to someone IF THEY WANT TO HEAR FROM YOU. That is why working your online marketing campaign has to have a certain degree of you giving information away. This is the one thing that a lot of marketers forget to do. They want to instantly sell you something without giving you a reason why.
The same way works offline. This is why so many MLM marketers are such a turn off. They pound their values over your head and insist that you buy their products. This can really repel your prospects.
Here are just a few things you can do to get to know new prospects:
* Offer information
* Save them time
* Take away some of their pain
* Offer proof
* Offer testimonials
* Show them proven techniques
* Use Video and Audio to prove your point....
That last bullet is very important. Remember that people by nature hate to read. There is a statistic out there that basically states that people hate to read and they are more people who prefer an audio or video message. Take that and use it. Digital web video now is a very good way to get someones attention.
The best part about that is that these will pop up as web site rankings. They will actually appear on Google and Yahoo as page listings. They will also enhance your rankings.....
Posted by Ted Cantu on Oct. 14, 2007 at 5:20 PM
Saturday, October 13, 2007
Full Green Screens For Michigan Businesses
Looking for a way to promote your business on the web? Want to beat the high cost of television ads? Looking to dominate the search engines for your Michigan business? Imagine taking your product or service and delivering it to the RIGHT PEOPLE at the RIGHT TIME.
Did You Know....
Web video can be seen on Ipods, Mobile Phones, and other hand held devices. And instead of trying to advertise to people traditionally your audience actually comes looking for you? Imagine the advertising model turned backwards and your prospects actually are searching for what you are trying to sell. Sound amazing?
Here is a little more about green screens, web videos and more......
http://seochicago.blogspot.com/2007/10/digital-web-video-when-dancing-bears.html
** Sample above is Best Selling Author, David Newby - "Why Didn't Anyone Teach Me This?"
Posted by Ted Cantu on Oct. 13, 2007 at 10:24 PM
Thursday, October 11, 2007
Squidoo Gets Google Slapped - Does This Affect You?
So when Seth Godins creation, "Squidoo", took massive hits from Google everyone flipped out. Peoples web site rankings fell short and the one trick pony took a mighty tumble. The sudden slap came without any warning and many sites took a loss in web traffic. This is very similar to the Jagger Dance that took place last summer when Google changed their algorithm.
DO NOT DEPEND ON ONE TECHNOLOGY TO FLOAT YOUR BOAT
This should go without saying. But anytime you expect a technology to be there for you rain or shine you will experience issues. Maybe not in the beginning but be rest assured that technology is a difficult speed changling.
Enough with the preaching - ahem... back to Squidoo. As you can imagine there were a lot of people creating fluff onilne in the form of digital spam like lenses. The whole Lens concept for those new to Squidoo is a sort of personal page that invites participation much like MySpace. The overall effect was one of great alarm. Imagine lots of pages out there in this social network that has nothing but insensitive ads and spam like content. It would take only a matter of time before Google would squash these entries as legitimate page rankings.
There isn't much being said for original content in this arena. Sure there are plenty of honest contributors in Squidoo land. But this whole idea of taking spam content and infiltrating a social network with the intent of clogging up the system is only going to get you so far. Spammers have tried this in the creation of link farming and spammed email messages.
The problem here is that Squidoo can greatly affect ones search engine rankings. If used properly this can be a tremendous asset. If you abuse the system of course you lose it all.
IS IT REALLY A PROBLEM?
Working in a corporate environment invites all sorts of new challenges. One, there really isn't a lot of time to dedicate to the ongoing, fast moving world of online marketing. Sure the bosses are afraid to pay for ones self development in learning the game. There is always the chance that another company with bigger pockets will snatch their prodigys away. The other likely scenario is that the quick thinking pupil will skate off with all this knowledge to the highest bidder or become a competitor.
There are a ton of things you can do to bring in legitimate high rankings. In fact, there are many steps you can put in place and have these systems INTERLOCK and perform like a real internet in your behalf. But this type of thinking requires intelligent thinking and time.
This is a very political time.
If the majority of people are looking to scam the system then that means there are plenty of opportunities available. By the way if your pages are ranking at 85% or over just in Meta Data.... You can seriously knock the cover off the ball in this Internet marketing game. Your competitors will be left reeling in the dust. The trick is to get at this number honestly.
And that takes brains.... and Patience.
Posted by Cantu on Oct. 10, 2007 at 9:35 PM
Tuesday, October 09, 2007
Beating The Big Media Houses - Web Video Works
In the not so distant past I went from one web video house to another looking for help. I wanted to do a product shot and have it shrunk down for IPODS. I was ushered into one boardroom to another and was quickly up sold to a very unusable format.
It seemed that the powers that be wanted me to walk out with a 55K DVD. This was video overkill in my opinion and I knew it. I was given a script writer and two truck rolls. Seriously. These producers, (yes they were going to be on my tab as well) wanted to send out two full trucks armed to the teeth with bulky video equipment to do my shoot. But that wasn't the worst part.....
I was expected to sit through 80 hours of editing time for a 20 minute video piece. In fact, this video only had to come in two parts because of the ten minute limitation on Youtube.com.
But this complicated script - which came courtesy of a script writer, ("IM A STORY TELLER") that the company flew in from New York City - asked for three 8 minute spots. The best part about this whole debacle was that I lived in Michigan.
MICROSIZING COMES OF AGE
Now thanks to microsizing and desktop video editing. I can take the a video clip beyond the simple basics and do a cleaned up job that is fit for DVD and broadcast video. These clips are outfitted with RSS feeds and can be uploaded where they pull customers to them like a magnet This is a very powerful technology that traditional media houses cannot match.
* Web Video Fits On IPODS
* Video Can Be Read On Iphones
* Video Does All The Work Online -- Attracting Qualified People
In just under a year. Web video has literally kicked traditional media houses to the curb. When you combine these powerful advantages with a strong SEO campaign you cannot lose. Now you can geo target your real estate online and get into tight niche markets.
We are truly living in a marvellous age.
Posted by Ted Cantu creator of http://www.911copywriters.com on Oct. 9, 2007
Monday, October 08, 2007
Google Power - Inside Feedburner
FEEDBURNER COMES TO GOOGLE
Feedburner was recently bought out by Google and the two of them are working together. There is a strong connection when you use these two tools together. Then when you combine the best of what Blogger has to offer its a straight shot to the top. Course there are things you have to put in place in your pages to get them to be SEO compliant. But for the most part this is a very holy relationship in the world of online marketing.
USING GOOGLE TOOLS
Getting all these elements to come together is very critical if you want to achieve high page ranking status. When you have all of these RSS feed elements talking to blogs and ultimately have them point to your web site pages you are in a good place.
Inter connection is the key.
You want a very harmonious relationship online when it comes to interactive tools. That is to say you want different parts of different areas of the web working together.
SEARCH ENGINES ARE NOT THE FINAL ANSWER There are a wide range of things you must know if you want to have excellent page rankings. Search engines are only part of the equation. There are many other elements that must work side by side.
* Blog search engines
* Podcast search engines
* Web Video search engines
* RSS feed search engines
* Search Engines
The trick in this modern day and age is to get all of these guys to communicate about your business. In essence that is all that matters. The other thing I can tell you is to understand the alliances that come into play.
Some services communicate better to eachother than others. There are many other tools out there that are API driven and written by third parties. I am always in the process of testing these out to see if they are worthy of working with or not.
BEYOND PAY PER CLICK
If you are in the habit of throwing a grand, two grand , 5 grand out the window because the big man upstairs tells you to don't expect to grow organically. I am only addressing organic listings here, (that is what I specialize in) and if you keep your ear to the ground you will always find a backdoor to get to the top.
The trick is to do everything in compliance. Yes, the web is getting more complicated. But in a lot of ways it is becoming a lot easier to navigate through the clutter and get yourself noticed.
Posted by Ted Cantu, owner of www.911copywriters.com on Oct. 8, 2007. You can also find his podcast in the business section on Podomatic where he holds the number 12 spot.
Friday, October 05, 2007
YOUR NEW TERMINOLOGY
WEBCRUSH
This is a real term online to describe an online crush of the opposite sex. It is used in the online world and is popular in many social networks. I have seen this term used widely by Generation Y. If you go onto MySpace or LinkedIn you will find many references to this term. Oddly, it is also used to describe some race car driving sport down south. But that is not to be confused with the real meaning.... an online Internet term of affection!
UBER BLOGGING
When I first coined the term Uber Blogging a while back I was referring to a blog that had RSS feeds pumping in content as well as feeds going out, (that people could subscribe to). It was in a sense a jacked up power blog that made full use out of the latest technology. It was more than a blog that simply had posts on it, (after all, thats boring right kids?). Since the term has come out its been floating around and it has been picked up by some UK magazines.
CYBERCASTING
If you are going to be on the radio get a video of it. This extends the life of your media. Because from there you can digitize that footage and throw it up on the web. Now you are on video and the radio simultaneously and people can match a name to a face. Better yet, you become familiar to the public. It is for this reason of combining the Internet along with Radio that I coined the term.... Cybercasting. Now your media has a life of its own.
MICROSIZING
In the early days of all of this I inquired help from several television recording studios for editing video. Little did I know then that these guys were going to charge me an arm and a leg for what I could do in about an hour. Seriously. So I took the best effects from digital video and editing houses and brought everything inhouse to a desktop level. I cut out all the expense, fluff and political numbness out of the experience from having to go into a studio to get something done. It is for this reason I coined this phrase.
THE BOUNCE UP
This is what happens if you follow our SEO, Internet Marketing, and online strategies. When you combine our methods of podcasting, blogging, RSS, web video and SEO something wonderful happens. Unlike typical SEO firms and PPC situations you will lose your rankings, (and money) within due time. But thanks to our tools WORKING TOGETHER you will experience a phenomenon called THE BOUNCE UP. Your site is transformed into this life saving life raft. You will actually go UP the search engines and most likely stay there. While other sites struggle to stay on top yours will actually do the opposite and bob up and down near the very top TEN.
Thursday, October 04, 2007
ITS YOUR DIGITAL LIFE !!
THATS THE THEME OF THIS NEW EXCITING PODCAST !!
My Podcast Alley feed! {pca-081784b0d22a187c8c19eb6216f530fa}
Ted Cantu posted this on Oct. 4, 2007 at 5:28 PM
Monday, October 01, 2007
DIGITAL LIFE - NYC - NERDS IN PARADISE
Hey folks -- hopefully some of you out there got a chance to enjoy The DigitalLife conference in New York City at the Javits Center. This was held near the Chelsea neighborhood. It was from Sept. 27-30. Yours truly was there and took in the full spectacle.
This is the latest and greatest show featuring the best entertainment, video gaming, and technology. This was a big deal. If you ever been to the Javits Center then you know its about the size of an airport. It was filled with products from HP, Oovoo, Best Buy, Com One, Dell Inc, E-Sports Services, Digital Kidz Zone, Activision, Palm, Logitech and many more.
Personal Favorites
I got a kick out of seeing the eBay University and the Lord of the Rings gaming area. I even got a free copy of the Witch of Angmar on DVD and jammed out on the Full Sail digital drum kit. The new gaming environments were very engaging and the lines to participate were quite extensive. Still, the energy in the room was contagious. You had the immediate urge to try EVERYTHING once you walked in through the entrance gates.
** I especially liked the new HP computers with the extra large flat screen. These things were a bit clumsy to be portable upon first glance (?). But they were loaded with features and were very pleasing to the eye. I really got a kick out of seeing them up close. You could try most of the gadgets that were on display.
For more information check out this site....
http://digitallife.pnmi.com/newyork/flash.html
Posted by Cantu on Oct. 1, 2007 at 8:48 PM. NYC, its good to be back !